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➤ Pioneering PPV Creator Affiliate Communities
➤ Senior Consultant at Conversion On Command
➤ Growth Marketing Specialist for D2C Ecom Brands
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A creator generated ad creative example for our client in the health and wellness supplement drinks niche 👆 by @will.emberley
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a year ago
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❌ 20 generic affiliates won’t scale your brand…
✅But 200 micro-niche creators will

Some creators might get you a viral post at best, but your affiliate rewards and incentives aren’t enough for them to keep up the consistency.

They have 50 other brands knocking at their door and will drop you in a heartbeat for the next most lucrative option.

The best way for brands to scale a loyal affiliate system in 2025?
Take on “Micro-niche creators”✅

Partner with 200+ creators who are trusted experts in a specific community who would all have a deep desire for your product.

* A gut-health dietician
* A productivity coach for founders
* A new-mum lifestyle creator

Their audience is already looking for solutions for problems. Their recommendation lands like a solution from a friend, not a paid collaboration.

The result? More trust and more targeted campaigns meaning click-through rates double to 4-6%+, turning hyper-qualified impressions into actual revenue.

Virality no longer sells, it’s about hyper targeted audience distribution through niche creators. by @will.emberley
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a year ago
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Here are the 3 bespoke systems that brands get to leverage when they work with us inside our growth partnership by @will.emberley
1
a year ago
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Here are three proven copywriting frameworks to use in your next UGC ad creative 👆 by @will.emberley
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a year ago
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People don’t care about your product…Only about the benefits and transformations it can provide.

This may sound harsh but it’s the tough reality that most marketers and business owners won’t always accept.

If your marketing or advertising focuses on pitching your product too early, it won’t convert.

Instead, focus on providing value through your copywriting by showing your audience you understand their true problems and desires. 

Then position your product as the answer to the pathway that allows them to cross that bridge. by @will.emberley
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a year ago
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Attribution is one of the hardest things to track in your marketing funnel.

People no longer click on ads and buy something upon the first time they see it.

It can take months of bombarding someone with content, ads, articles and newsletters before they just go and buy it in their local supermarket anyway.

Stop analysing your marketing on singular silos of data and start focusing on holistic global metrics to get a clear picture on the impact of your marketing. by @will.emberley
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a year ago
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In the last year I’ve helped online business owners make over 7 figures in revenue through marketing and sales. These are the four most important lessons I wish I had known before starting. 👆 by @will.emberley
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a year ago
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Struggling to profitably scale your UGC ad campaigns, this might explain the reason 👆 by @will.emberley
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a year ago
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This is how influencers generate millions of dollars in sales for their online coaching, consulting or mentorship programs without you even being aware you’re being manipulated. by @will.emberley
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a year ago
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How do you craft an offer that resonates with your market and converts viewers into buyers on a consistent basis.

1) Understand the pain and the problem

2) Define your unique mechanism

3) Understand the outcome you deliver - usually the reverse of the problem

Converting attention into sales does not happen using emotional bait, it happens when you clearly convey the logical pathway needed to get from the point of pain, to the point of desire. by @will.emberley
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a year ago
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How do you actually build a landing page that converts? 👇

Good marketing provides clarity, uses simplicity and positions your offer or product in a unique way in your market.

When people are confused or lack clarity on what they are buying, they don’t buy.

Your product is never the problem, simply your lack of ability to convey it clearly. by @will.emberley
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a year ago
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How did this natural probiotic deodorant make £12M in a single year? 🧐 by @will.emberley
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a year ago
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