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Will Attenborough

@will_attenborough

8.9K

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2398

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Co-founder
@greenriderorg

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Abuse of power rarely starts with a headline scandal.
It starts with small, tolerated excesses that teach everyone who matters most.

If we want safer industries, we have to rethink star culture itself. 🎬

At Green Rider, we’re redesigning what power looks like on set; sharing resources, flattening hierarchies and removing the perks that signal immunity.

Follow our work if you believe status should never mean exemption. 🙌🏼

#starculture #celebrity #culture #greenrider #actors by @will_attenborough

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7 months ago

Who here has ever felt powerless at a point in time?☝️

Check out our sizzle reel to find out why the Green Rider movement is not about being perfect, it's about living in contradiction and changing as much as we can 🌟

Thanks always to our campaign partners @climate__spring @equitygnd @act1.5_ @picturezero @wearealbert @heardorganisation @equityuk by @will_attenborough

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a year ago

The Green Riders movie pop quiz is back, and this time we’ve got a special guest: Benedict Cumberbatch. 🧙

Play along and see if you can beat the Sorcerer Supreme himself... who’s taking the win this round? 👀

#GreenRiders #BenedictCumberbatch #MoviePopQuiz #TriviaTime by @will_attenborough

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a month ago

Some more BTS from LCAW. 🙌🏼

Will we be seeing you next year? 👀

#londonclimateactionweek #climate #heatwave #climatechange #climatecrisis by @will_attenborough

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2 months ago

Future Credits: LCAW Edition

London Climate Action Week ran through June, and it kept us busy all week 🌍 Here’s where you would’ve found us:

- Benedict Cumberbatch hosted our Industry Roundtable with @climate__spring.

- @fehintibalogun stood alongside climate professionals for their announcement on extreme heat predictions. @heatwave76to26

- @will_attenborough introduced @algore and Mary Robinson for a conversation on An Inconvenient Truth, 20 years on, with @climaterealityproject.

- We talked class and community at Working Class Heroes with @futerra’s Solutions House.

- Will and @kirendhadwal talked the future of film and TV at @earthfestworld.

- Fehinti chatted with @cloverhogan at the Youth Climate Summit to talk about where Green Rider started!

- Will and @charitywakefield held a panel discussion at the premier of What Comes After The Flood, a @mothersriseup film about English towns fighting back against insurers abandoning them after flooding (Will also got to meet his hero @tessaskhan , which is its own whole thing 👀❤️)

Follow for more and catch you at the next @ldnclimateweek 💚🌍.

#lcaw #benedictcumberbatch by @will_attenborough

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3 months ago

We made a FILM 🎬 What Comes After the Flood had its first screening, hosted by @charitywakefield and @will_attenborough

‘What Comes After The Flood’ follows the story of Tenbury Wells, a picturesque medieval town in central England. Now, after a series of devastating floods, it has been ominously labelled the ‘UK’s first uninhabitable town.’ Not because life there is impossible, but because homes, businesses and even the town hall are now uninsurable.

Special thanks to @dianndowell, the amazing community organiser from Tenbury Wells who features in the film and came down to London for the event. And @arts_activist_uk and @veystraker for their wonderful support and generosity.

Directed by Charli Willow and produced by the wonderful @letsmakesomethingnice, our film explores the profound yet underestimated impact the insurance industry has on our daily lives, our communities, and the future of our planet.

Through the lens of this small English town, we witness the human cost of the uninsurability crisis, the fierce power and resilience of community, and the urgent race to secure our collective future before the waters rise for good. ❤️🌍 by @will_attenborough

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4 months ago

"This is sustainable" — is it, though? 🤔
A fund can wear a green or ESG label and still be stuffed with fossil fuel companies. Last week at #LondonClimateActionWeek, I met up with @chungsumyue and will_attenborough to discuss green investing. Here’s what to look for:
1. Look *into the holdings — not just the fund name.
2. Understand what an ESG tag really means (it's often about business practices, not oil & gas exclusion).
3. Look for an SDR (Sustainability Disclosure Requirement) label for a clearer, more transparent product.
Your pension is one of the biggest climate decisions you'll ever make. Make it count.
Capital at risk. This is general information, not financial advice.

#LondonClimateActionWeek #LCAW2026 #ClimateAction #SustainableInvesting #ResponsibleInvesting #ESG #Greenwashing #SustainableFinance #EthicalInvesting #FossilFfree #DivestFromFossilFuels #PensionPower #NetZero #ClimateFinance #SDR #ConsciousMoney #InvestForGood by @will_attenborough

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4 months ago

🇬🇧Jam or Cream first on scones?
☀️Wind or Solar?
🌍Which Sustainability Disclosure Requirement (SDR) Fund label??!

Presenting to you the London Climate Action Week edition of #GenZ rapidfire questions!

Featuring the Actor & Sustainable Investment Campaigner Will Attenborough of @greenriderorg @will_attenborough, together with impact investment advisor John Ditchfield of @harmoniclondon!

Ps Happy birthday to Will, who filmed this project with us early morning of his birthDAY!🎂

Filmed by: @immoklink @max02chan
#impactinvesting #sustainablefinance #showyourstripes taken in London, United Kingdom by @will_attenborough

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4 months ago

Green Rider. What is it? Who is it? Why does it matter?

Co-founder Will Attenborough breaks it all down - who we are, what we do, and why the change we’re driving in TV & film is long overdue. 💚

Want to be part of it? Head to our website and join the movement.

#GreenRider #RightToRemain #TVandFilm

@will_attenborough
@climate__spring by @will_attenborough

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5 months ago

Introducing Future Credits, the official Green Rider newsletter. 🎬

Every month we’ll bring you the latest on what we’ve been up to, exciting industry change, and the new faces joining the movement.

In our first edition: all things Dune Prophecy, agency visits, press releases, and a very exciting new addition to our supporters. 👀

#GreenRider #TV #IndustryBTS #Sustainability by @will_attenborough

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5 months ago

Will @mrnishkumar defend his title against @woodzygram ? 👀

Watch till the end to find out, and follow for more! 🎬🍿

#quiz #trivia #movies #films by @will_attenborough

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5 months ago

Nish vs Woodzy for a round of guess the movie! 🍿🎥

Stick around to the end to see who wins… 👀
And don’t forget to drop your score in the comments below! ⬇️

@mrnishkumar
@woodzygram

#moviequiz #quiz #guessthemovie #nishkumar by @will_attenborough

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5 months ago