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WILLIAM KESLING

@willkes

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Finishing Good Ideas with Film, Design, and Motion Design | @finishgoodideas 🇺🇸

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Best decision of my life. Thank you Julia ❤️ by @willkes

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3 years ago

Was able to work on the identity for Julia Garner’s new production company, @almamargopics .
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Made @watson.la | @hlebmarholin ECD, Design, Type Design | @amaleski Account Director
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Showcasing VFX breakdown, and a few ALT comps by @willkes

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3 years ago

A short reel highlighting a few projects from the last 2 years. #motion #design #editing by @willkes

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4 years ago

Halfway through this journey, captured by the one and only @gabivicz 🤍✨☁️ by @willkes

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13 days ago

A few moments from the past few days.

#mission1ils by @willkes

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15 days ago

Resident Evil - Requiem | Game Campaign Creative Direction

Campaign objective → ‘Make the dread arrive before the game does’

We were brought on early to define Requiem’s campaign visual language. From color, type, textures, motion and more we laid out the guidelines showing how the campaign could build on itself - whether that be throughout social or in out-of-home placements.

In the beginning we proposed a slow drip of content, whether that be OOH, on social, or a combination of both. The content was subtle, eerie forgotten images of the past mixed with copy that doubled down on the campaign - Evil is All The Remains.

The main campaign brought fear out of the darkness and right in your face. Bold distressed type made the entire composition equally inviting as it was unsettling,

It continued, both in static and motion

Leading to the launch…

The audience and critic reviews revealed themselves - and the game was a hit - becoming the fastest-selling Resident Evil game ever, surpassing 5 million copies in its first 5 days.

The reviews were bold, highlighting the games masterful story and graphics alongside critics raving reviews.

…All while never forgetting that ‘evil comes for all of us’

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Campaign Creative Direction : @finishgoodideas by @willkes

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2 months ago

I hope my kid is as cool, kind, and collected as you. Love you, and HAPPY BIRTHDAY! You deserve the world @julialcantara by @willkes

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a month ago

Orbs, AI and a 2:1 ratio →

It was great working with the team on the visual ideation and content creation for the annual Artificial Intelligence Platform conference - AIPcon

Alongside working on the art direction and comping the conference visuals, I also helped lead AI ideation and curation, defining the AI workflow and process we used to deliver everything on the lovely tight, truncated timeline.

Huge team effort, and always great creating alongside the goat @codyduma who defined the initial creative. 🔮🤖 by @willkes

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8 months ago

✨ boogie ✨ by @willkes

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3 months ago

Latest motion design and branding work for @mysound.studio 🔊

Sound design → @mattyocumsound

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Deepglow 2 from @aescripts was used to spice this one up! by @willkes

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a year ago

Finish Good Ideas → Store Open

Our first product is live, one to help assist in the act of finishing good ideas. Our 100% cotton Start → Finish hat. The process, as shown in this, is the part that counts.

Link in Bio → by @willkes

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a year ago

To my lovely wife,
Happy Birthday!
❤️

You’re amazing in every way, and I’m honored to be by your side on this adventure we call life :) I can’t wait to see what this next year brings for you! I mean I’d say we’re off to a pretty great start after successfully moving, with the two cats, from California to Chicago - Windy City here we come :)
🎥 → 🌇 taken in Chicago, Illinois by @willkes

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a year ago