Instagram story viewer> @wjbrock> Posts

Walt Brock

@wjbrock

4K

followers

1765

following

Husband & Father 🖤 | Creative Director & Producer 🎬 | Prev: @alabamafbl · NFL "Football & Flow" | Sport x Culture x Music 🎥

POSTS STORIES REELS

You Know How We Do It…🧊🐘

#icecube #bama #rolltide by @wjbrock

If you ain’t first, you’re last 🏁

Last week we hosted the inaugural #bamashowcase, and it brought together current and prospective business and media partners to campus. We hosted discussions featuring the leaders of Bama Athletics, shared how brands can leverage the power of the script A, and we networked with some of the brightest minds in the partnership and NIL spaces.

The feedback has been super positive & follow-up business conversations are in motion! Big shoutout to @paydacourt for seeing the vision - @carolinehlassiter & @theeradams06 for being amazing partners on pulling everything together for it! Appreciate the hard work from our respective teams, student-athletes, panelists & guests for making it a first class experience. Just getting started…Season 2 🤞🏾

#roll #rolltide #bama #alabamafootball #tuscaloosa #nil #partnership #branding #athletes #studentathlete #business #sports #push #nolimits #nascar #talladega by @wjbrock

Dream job, big time opportunity & I’m ready to jump in to continue the legacy! More to come…but for now Roll Tide Roll! 🐘 #rtr #alabama #alabamafootball #bamastandard by @wjbrock

Roll Tide, and thank you.

After three seasons as Director of Creative & Production for Alabama Football, I’ve stepped away from my role.

I appreciate the journey. Proud of what we built. Grateful for the people. But there’s more work to do.

Thank you to the University of Alabama, our players, coaches, staff and Bama Nation. Now it’s time to spread my wings creatively, building at the intersection of sport, culture, content and brands.

More to Come Soon. Embrace the Journey. Keep on Rolling! by @wjbrock

Happy Birthday to my wife!

Grateful for you, for our family, and for everything we’ve built together. Wouldn’t want to do this life with anyone else.

Love you, Lil Red. ❤️

#birthdaygirl #happybirthday #love #wife by @wjbrock

An interview is really just a conversation.
Listen. Dig deeper. Find the story.

Been missing this. Time to hit the gas.
Create. Produce. Tell DOPE stories.

Back in my bag. 🎥 🎙️

#producer #create #content #whoiam by @wjbrock

The way it starts doesn’t have to be the way it ends. Keep Rollin’ 🏈

Week 2 ☑️

#rolltide #bama #football #sec by @wjbrock

Detroit. Ford Field. Practice Facility. Checked in with our Bama players and coaches. Bama Boxes delivered. 📦🐘✅

#alabama #detroit #football #rolltide #lions by @wjbrock

Bama to Detroit. 🐘➡️🦁

JAMO Day ✅

It’s bigger than ball. Got to witness firsthand how Jamo and his family have embraced Detroit, and how much love this city shows him.

Thanked @42_dugggg for rocking with us on the “We Not Done” track last season. I worked with him and my guy @milessheft at Universal to bring the song into our world as a motivator, so it was dope to finally connect in person. Big Bama Football fan too, and of course he had questions about the squad. 🫡

Connected with @babyfaceray ✅ Big fan of his music, and we’ve got some mutual ties in the Bay. Bay Area 🤝 Detroit. Cities with deep roots and even deeper culture. He’s a big football fan and said he’s making his way down for a game. 🐘

Most importantly, connected with the people and community of Detroit. Got plenty of Bama love and more than a few ROLL TIDES in the D. 🐘🔥

More to come from the rest of the visit, including time at the Lions facility and the preseason game, but wanted to highlight the community and city ties first.

Detroit 🤝 Bama

#rolltide #jamo #detroit #bama #football by @wjbrock

We officially have a first grader 🥹💙

He woke up at 5:30am, packed his lunch, made his bed, got himself dressed, and was ready to take on the day. Then he spent the morning telling us all the things he’s excited about for first grade.

I’m proud. So incredibly proud.

Proud of the young man he’s growing into. Proud of the little things he’s learning to do for himself. And proud of us—for the sacrifices, the lessons, the long days, and for showing up, day after day.

Parenting is watching them grow while realizing you’re growing right alongside them.

First grade, here we come ❤️

Wishing all the babies + faculty a safe and happy school year!! ✏️ 🍎 by @wjbrock

Season 3 Loading 🏈

Fam first, football always, and grateful for the work in between. Go Time‼️

Fan Day ’26 ✅

#rolltide #bama #football #goodvibes by @wjbrock

Chapter 43.

As the tables turn, I’m still standing. Grateful for the journey. Grateful for the lessons. Grateful for the people. Grateful for life.

Still got plenty of records to play and a lot more noise to make. We just getting started. 🤞🏾

#birthday #grateful #keeppushing by @wjbrock