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@wolfis

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Your ultimate destination for everything cycling in the UAE and beyond.
📍Dubai | Abu Dhabi | Al Ain
#WeAreWolfis
#WeAreCycling
👉@wolfisracingteam

POSTS STORIES REELS TAGGED

GIVEAWAY TIME! 🎉

Fuel the ride, then recover right. 💪🏽

We’re giving away two products that cover both ends of your effort.

🏆 1 box of Maurten Gel 100 Caf 100, hydrogel energy with 100 mg of caffeine per gel for when the pace goes up.

🏆 1 box of Enervit Magic Cherry, the after-sport shot with 300 mg of polyphenols per serving to help you bounce back for the next one.

How to enter:

1️⃣ Follow @wolfis
2️⃣ Like this post
3️⃣ Tag 3 friends who’d love to win this (every comment counts as an extra entry)

‼️ Bonus entry:
Visit any Wolfi’s store, share a photo on your Instagram Story and tag us to boost your chances!

Entries close on Friday, 23rd October 2026, at 23:59.

Winner announced on Monday, 26th October 2026.

Good luck! 😎🐺

T&C applies

#WeAreWolfis
#WeAreCycling
#WeAreMaurten
#WeAreEnervit taken in Wolfi's by @wolfis

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12 hours ago

First race. First bike. A big decision made easy 🐺

Lucia is at the start of her triathlon journey and came to Wolfi’s Flagship Dubai looking for the bike that would carry her to her first race.

Our team walked her through it step by step. Understanding how she rides, what she wants to achieve, and getting the fit right so the bike feels like it was made for her. As Lucia puts it: “Wolfi’s isn’t just about riding a bike, it’s an entire experience.”

That is exactly how we want every rider to feel when they walk through our doors. Whether it is your first race or you are already an expert, we are here to help you find the bike that fits you perfectly.

Thank you for trusting us with your journey, Lucia. See you at the start line.
What was your first race bike? Tell us below 👇

#WeAreWolfis
#WeAreCycling
#WeAreTriathlon by @wolfis

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a day ago

Let’s roll 👊

30 days to go until the Dubai T100, and we’ve got two community sessions for you to join! 🇦🇪

🚴 Saturday 17 October: @wolfis brick session #5 at 5:30am
🏊 Sunday 18 October: first open water swim with @wolfis x @imtridubai at 6:15am

Who’s joining us this weekend?🫡 taken in Dubai, United Arab Emirates by @wolfis

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2 days ago

Super Training Weekend is here 🚴‍♂️🏃‍♂️🏊‍♂️

One month to go until the Dubai T100. Two sessions, two days, one goal: race ready.

Here’s how it works 👇🏻
Saturday 17 October | Brick Session5:30 AM briefing at Wolfi’s Last Exit Al Qudra. Please arrive by 5:25.
Pick your group on arrival: Red for fast, Blue for advanced, Yellow for beginners 🔴🔵🟡
1 loop = 20 km bike + approx. 1.5 km run towards the lake.

🟡 Beginners (2 loops): 40 km bike + about 3 km run
🔵 🔴 Fast (3 loops) + Advanced (3 loops): 60 km bike + about 4.5 km run
This one is all about nailing your transitions 🔄

Sunday 18 October | Open Water Swim x @imtridubai
6:15 AM, meet opposite Umm Suqeim Park. Our first open water swim together 🌊 Parking is limited, so give yourself a few extra minutes.

Which session are you joining this weekend? 😎

Big thanks to @t100triathlon and @imtridubai for supporting the weekend.
Join our WhatsApp group to stay ahead of every session and offer. Link in bio.

📍 Wolfi’s Last Exit Al Qudra, Dubai
📍 Umm Suqeim Park, Dubai

#WeAreWolfis
#WeAreCycling
#RoadToDubaiT100
#DubaiT100 by @wolfis

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3 days ago

Race Pack Collection is happening at Wolfi’s Flagship Store, Al Quoz 🚴

Collect your race pack and timing chip ahead of Build-Up Ride 2 and make sure you’re ready for Sunday.

Friday, 16 October 12pm–7pm

Saturday, 17 October 10am–4pm

Don’t forget to bring your Emirates ID or passport to collect your Race ID.

You’ll also be able to pick up the limited-edition Pinktober socks while you’re there, while stocks last. 💗

See you at Wolfi’s Flagship Store.
#SpinneysDubai92 #AsterBIG5 #OneRideAThousandReasons by @wolfis

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3 days ago

Chain waxing. Yes or no?
Almir’s answer: absolutely.

A waxed chain saves you 3 to 5 watts, and after one wax it’s good for another 500 to 1,000 km before it needs doing again. Quieter, cleaner, and your drivetrain lasts longer too.

Want to do it yourself? We have everything you need for waxing in store, from Silca waxing systems to CeramicSpeed UFO wax and pre-waxed chains.
Rather leave it to us? Drop your bike at our workshop and we’ll wax it for you 🔧

Waxed or lubed, which side are you on? 👇

#WeAreWolfis
#WeAreCycling
#WorkshopTips by @wolfis

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3 days ago

S1:E5 - Wolfi’s Founder & CEO
A 24-Year Overnight Success Story

Today’s guest on 𝗠𝗮𝗹𝗹 𝗢𝗿 𝗡𝗼𝘁𝗵𝗶𝗻𝗴 is synonymous with the UAE’s cycling boom.

In 2002, Wolfgang Hohmann arrived in the UAE with a container half full of furniture, half full of bikes, and a dream of turning his passion for cycling into a business that would inspire a nation to take up the sport.

Almost 25 years later, Wolfi’s counts 180+ staff, spans multiple business units, from retail to rental to events and an academy, with support from the Abu Dhabi royal family.

Wolfi shares his advice on turning a passion into a business.

We learn how the UAE’s investments in infrastructure created then perfect environment to build a cycling business and community.

We talk about Wolfi’s own shrewd investments, buying into tech companies and securing exclusive rights in the Middle East.

But he also talks candidly about the toughest times, when the 2008 financial crisis almost brought down the business.

Finally, Wolfi reminds us that as a leader, running a business really is like riding a bike - you can always do just one more pedal stroke.

_____________

𝗠𝗮𝗹𝗹 𝗢𝗿 𝗡𝗼𝘁𝗵𝗶𝗻𝗴 is produced by Receiptable
Hit the 🔔 Follow button to discover a new retail CEO’s story every Tuesday. by @wolfis

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4 days ago

Dubai Roadsters x Maurten, yesterday’s ride was one for the books.

Dubai Roadsters took over the open roads, and the bunch did not hang about. Thank you to every rider who turned up, took a turn on the front and held the wheel when it counted.

A ride like that is won or lost on fuelling, so Maurten came along to show how they do it. Maurten is built around hydrogel technology, designed to carry carbohydrates in a way that is easy on the stomach, even when the pace is high.

On display and in pockets yesterday:
⚡ Maurten Gel: quick energy, no added flavours, easy to take on mid-effort
🍫 Maurten Solid: a light, low-fibre bar for when you want something to chew on
💧 Maurten Drink Mix: carbohydrates and hydration in one bottle

Samples went out to the riders to test where it matters most, on the road and at speed.
Which one did you try, and how did it sit? Let us know below 👇

Stock up on Maurten at Wolfi’s before your next big ride.

Thank you @monvisowater @oakleymiddleeast @skoda_uae for supporting Dubai Roadsters.

#WeAreWolfis
#WeAreCycling
#WeAreMaurten by @wolfis

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4 days ago

🚴‍♀️ Before the ride and after it.

Plasmaide Advanced Endurance + Recovery works both ways, supporting blood flow and oxygen delivery when you train and helping you bounce back faster when you’re done. Sugar free, caffeine free, Informed Sport certified.

Right now: BUY 1, GET 1 FREE. On full boxes and single sachets.

🛒 In store and online
📍 Wolfi’s Flagship Dubai
📍 Al Khawaneej Walk, Dubai
📍 Last Exit Al Qudra, Dubai
📍 Al Hudayriyat, Abu Dhabi
📍 Abu Dhabi Cycling Club, Al Ain

Have you tried it yet?
Tell us how you take it, before or after. 👇

🎁 Buy 1, Get 1 Free, while stocks last.

Questions? Email customercare@wolfis.ae or call 800 WOLFIS (800 965347).

#WeAreWolfis
#WeAreCycling
#WeArePlasmaide by @wolfis

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5 days ago

🚴‍♀️ WE’RE HIRING COACHES 🚴‍♂️

Remember the feeling of riding a bike on your own for the first time?
The freedom. The confidence. The smile you couldn’t wipe off your face.

At Wolfi’s Cycling Academy, we help children experience that feeling every day, and as we continue to grow across the UAE, we’re looking for passionate coaches to join our team.

If you love sports, enjoy working with children, and want to make a real impact, we’d love to hear from you.

✔️ Sports coaching, PE or teaching experience
✔️ Positive energy and a passion for helping kids learn
✔️ A strong focus on safety, confidence and fun

Join us in inspiring the next generation of cyclists. 🚲
Check our bio to learn more!

#WeAreWolfis
#WeAreCycling
#WolfisCyclingAcademy by @wolfis

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7 days ago

The weekend is almost here, and the road is calling 🐺

Bike ready? Don’t forget the one that matters most: hydration 💧 Pillar Electrolyte Hydration gives you 400mg of sodium, 190mg of potassium and 80mg of magnesium, with no added sugar and barely any calories.

Informed Sport certified, so it’s clean hydration you can count on from the first kilometre to the last. Swing by Wolfi’s, grab your Pillar, and we’ll see you out on the road 🚴‍♂️

Where are you riding this weekend? 👇 .

الويكند قرّب، والطريق يناديك 🐺

جهّزت دراجتك؟ لا تنسى أهم شي: الترطيب 💧

مع Pillar Electrolyte Hydration، تحصل على 400 ملغ من الصوديوم، و190 ملغ من البوتاسيوم، و80 ملغ من المغنيسيوم، بدون سكر مضاف وبسعرات حرارية قليلة جدًا.

والمنتج معتمد من Informed Sport، عشان تقدر تعتمد على ترطيب موثوق من أول كيلومتر لآخر كيلومتر.

مرّ على Wolfi’s، وخذ معك Pillar، ونشوفك على الطريق 🚴‍♂️

وين ناوي تركب دراجتك هالويكند؟ 👇

#WeAreWolfis
#WeAreCycling
#WeArePillar by @wolfis

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7 days ago

DUBAI ROADSTERS X MAURTEN

This Sunday, 11th October, Dubai Roadsters ride with Maurten. Fuel matters on a long day in the saddle. This ride gives you the chance to test Maurten’s gels, drink mix and solid bars on the road with the Dubai Roadsters, with FREE samples to try along the way and full Maurten support from start to finish.

110km at a 40km/h average. Built for expert riders. Support cars will be with us as always, and our videographer will be capturing the ride, so bring your best legs.

After the ride, we’re heading to Loop Cafe to refuel and catch up.

Which do you reach for first: gel, drink mix or bar? 👇

🗓 Sunday, 11th October
⏰ 5:45AM rollout
📍 Muscat Street intersection, Nad Al Sheba
🚴 110km | 40km/h average | Expert riders

Don’t miss it.
@monvisowater @oakleymiddleeast @skoda_uae

#WeAreWolfis
#WeAreCycling
#DubaiRoadsters
#Maurten taken in Dubai, United Arab Emirates by @wolfis

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8 days ago