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Picnic | Strategy & Creative Partners

@workwithpicnic

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We aim to leave brands, spaces, and places more beautiful than we found them.
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i think it’s time we introduce ourselves properly on here! we’re the duo behind picnic, lwam (left) and audrey (right). we met working in strategy consulting for fortune 500 companies, nonprofits, and startups like kellogg’s, little caesar’s, re:build, and carhartt. we quickly bonded over our shared interests in design, culture, and strong opinions on nyc restaurants. before that gig, lwam managed special projects and launched the spirits division at specialty wine broker garagiste in seattle. plus she’s redone her apartment herself many times over. and audrey was the co-founder and head of sales at a product design studio in detroit named tait design co, where she got products into big time stores like west elm and the guggenheim and obsessed over color formulation for their products. now we’re combining all our favorite things and 15+ years of experience to offer strategic & creative consulting. we chose the name picnic because we love doing projects small (like just 2 diet cokes with your bff) and big (an enormous spread for 100). our dream projects include designing a boutique hotel and bringing an extinct brand back to life. learn more at workwithpicnic.com and say hi anytime. 🧺 taken in New York, New York by @workwithpicnic
13
a year ago
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best free art in nyc rn? botero @sothebys 🫧 #nyc #newyorkcity #nyrecs #thingstodoinnyc #art taken in New York City by @workwithpicnic
6
a month ago
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@kylawalkeracupuncture came to us looking for a more ownable version of her logo, a ripple she’d chosen as a shape that evolves and grows with each spiral, while keeping its core self at the center. we loved the opportunity to take her original ripple and make it more alive and imperfect along with an updated color palette inspired by her connection to nature. in her words, the spiral is “just like the ripple effect of healing, of the tap of the needle and of the expansion of self.” this is the exact mindset kyla brings to treat all of her patients with such effective, targeted, warm care. more to come in this collaboration, just a sneak peek for now :) thank you for trusting us with this work! by @workwithpicnic
1
2 months ago
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new work for @cliverd_ ! half venture studio, half production house, their team brings together storytellers and technologists and supports them over their careers. in other words, they tell new stories about the future, then back artists and technologists to build it. we had a lot of fun designing a visual world to support their ambitious vision – new fonts, colors, and a graphics package all set up and ready to post. by @workwithpicnic
4
2 months ago
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new work, meet @with_neighbor! a community futures advisory based in traverse city, michigan. they arm mission-led organizations with the research, roadmaps, and rigor to build healthier, more connected, more future-ready communities. we were honored to work with our dear friend and prior colleague elaine tait on a full rebrand: new name and visual identity focused on the people her work impacts most. if you’re an organization looking for research, roadmaps, and deep rigor to build healthier, more connected, more future-ready communities, reach out @with_neighbor and let them know these friendly neighbors sent you :) by @workwithpicnic
9
3 months ago
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new work! we were delighted to rebrand Todd’s Menswear, a suit store that’s been dressing generations of memorable moments for 93 years (and counting). they’ve had a huge spike in wedding suit sales at their store in royal oak, michigan, and needed new positioning, branding, and a website to bring their offerings online. this project was a real treat as Todd’s is audrey’s family’s business. we’re proud to contribute to the elkus family legacy with a brand identity that speaks to their history and expertise. suit packages start at $169.99, so step 1) get engaged, step 2) go to toddsmenswear.com taken in Todd's Menswear by @workwithpicnic
3
5 months ago
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our moodboard for…guess who? hint: 💒 by @workwithpicnic
0
5 months ago
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new work! our rebrand for @videa.ai is live! now they’re just Videa – a simpler name for a bigger vision: to improve the oral health of a billion people globally. trusted by 90,000 clinicians, Videa is dental ai that connects diagnostics, documentation, and daily operations for the chair, the front desk, and everywhere in between. we led the team through the entire rebrand process from positioning to creative work to a new custom website. we’re thrilled with how it turned out, learn more about them at videa.ai 🦷 by @workwithpicnic
0
5 months ago
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new work! @openhouse_austin is a real estate brokerage on a mission to demystify austin real estate. from first keys to growing portfolios, they enrich lives and strengthen the communities that make this city home. they approached us with an ask for a brand that could grow with them. something current and fresh, approachable and warm, that balanced professionalism with personality. we were delighted to assist and are thrilled with how it turned out. their team was a joy to work with — thank you for trusting us with this project! taken in Austin, Texas by @workwithpicnic
7
6 months ago
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we’re packing up client holiday gifts today! so grateful for our fab clients, it’s been a wonderful year. if you’re one of them, chocolate caviar is on the way. and if you’re not and you want in, we’re hello@workwithpicnic.com 😇 taken in Lower East Side by @workwithpicnic
0
10 months ago
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congrats to our client kush klub on your new jersey city location! we had the best time bringing our take on the jersey shore + garden(ing) state to your walls 💚 now open at 550 tonnelle ave. taken in Jersey City, New Jersey by @workwithpicnic
5
10 months ago
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congratulations to our client @ziggysromancafe on a killer opening preview with the chicest new yorkers! always the most excited to see our branding come to life :) we’re coming back for more pizza the day doors open, dumbo is so lucky to have you! by @workwithpicnic
10
a year ago
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