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𝗪𝗿𝗮𝗽𝗙𝗮𝗺 𝗨𝗻𝗹𝗲𝗮𝘀𝗵𝗲𝗱

@wrapfamunleashed

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A busy print shop is not automatically a profitable one.

Sierra Walker of Vibrant Print Solutions @vibrantprintsolutions looks at where profitability actually gets lost: underestimated labor, reprints, inefficient workflows, equipment that does not fit the work, poor training and cash flow that never gets a chance to catch up.

The bigger lesson is knowing when saving money helps and when spending money actually improves the business.

The Difference Between Shops That Print and Shops That Profit starts on page 60 of the October issue. Link in bio.

#printshop #wrapbusiness #wrapfamunleashed #forwrappersbywrappers by @wrapfamunleashed

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3 days ago

Third-generation sign industry. First-generation business owner.

Rhody Rocks built Sign District through setbacks, reinvention and a lot of learning along the way. Read her story, from starting with an old plotter and a few thousand dollars to building the shop and career she once only imagined.

See the full Women of Wraps feature starting on page 28 of the October issue. Link in bio.

@rhody.rocks @womenofwraps

#womenofwraps #signindustry #wrapfamunleashed #forwrappersbywrappers by @wrapfamunleashed

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5 days ago

If everyone is doing everything, nobody really owns anything.

Austin Smith @paintisdead breaks down a problem that shows up as wrap, tint and PPF shops grow: the business gets bigger, but the structure never catches up. Sales assumes production handled it. Production assumes the office handled it. The owner still becomes the final stop for every decision.

The fix isn’t always another hire. Sometimes it’s getting clear about who owns sales, production, administration, marketing and the decisions that come with each role.

The Blueprint: When Everyone Does Everything, Nobody Wins starts on page 16 of the October issue. Link in bio.

#wrapbusiness #shopmanagement #wrapfamunleashed #forwrappersbywrappers by @wrapfamunleashed

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6 days ago

One look at this Camaro and you might just turn to stone. 🐍

Tyler Hardin of @thedecaldoctorga went all in on the Medusa theme, covering this Camaro in serpents, mythology and some seriously wild artwork.

But the real magic happens when the lights hit it. Printed on Arlon IllumiNITE reflective vinyl and finished with textured snakeskin laminate, this wrap changes its appearance under different lighting AND has a snakeskin texture you can feel.

See why we put Medusa After Dark on the October cover, starting on page 36.
https://rebrand.ly/WFUOct26

#reflectivevinyl #vehiclegraphics #wrapfamunleashed #forwrappersbywrappers by @wrapfamunleashed

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7 days ago

Why so serious? 🃏

David Collins brought his ideas to @bayimage, and the team developed an original Joker-inspired design rather than using an existing wrap template. They handled the design, printing and installation in-house, using Avery Dennison MPI 1105 Supercast and DOL 1360 Max Gloss.

Take a closer look at No Laughing Matter in our October Design Studio feature, starting on page 12. Link in bio.

@adgraphics_na

#jokerwrap #vehiclewrap #wrapfamunleashed #forwrappersbywrappers by @wrapfamunleashed

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10 days ago

A five-year plan is not about predicting exactly where your shop will be. It is about making better decisions today.

Chris Ulmer of Crystal Coast Graphics @crystalcoastgraphics breaks down how working backward from a long-term vision can turn big goals into something measurable, from revenue and staffing to equipment, capacity and sales.

The plan should change as the market changes. The important part is knowing what you are building and whether this week is moving you closer to it.

Five Years From Now Starts Today begins on page 32 of the October issue. Link in bio.

@mastersofbranding

#wrapbusiness #shopgrowth #wrapfamunleashed #forwrappersbywrappers by @wrapfamunleashed

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10 days ago

Fifteen years of CAMBÉA came down to Brazil, Mexico and Argentina at one of the most recognizable racetracks in the world.

Four days of team competition at Interlagos put strategy, speed and finishing skills under pressure as two-person teams worked their way toward the final round.

Brazil’s Wellington Santos and Rafael Xavier took the win, followed by father-son team Luiz Carlos Ramírez and Jose Ramírez of Mexico in second and Sergio Raimundo and Martin Ulivi of Argentina in third.

Tim Evans of WrapperMapper was there to document it all. Swipe through the 15th anniversary of CAMBÉA, then find the full recap on page 20 of the October issue. Link in bio.

@wrappermapper @wsenvelopamento @rx_envelopamento @stickfast_mx @goodshinegarage @alltakna

#cambea #wrapcompetition #wrapfamunleashed #forwrappersbywrappers by @wrapfamunleashed

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12 days ago

When does keeping a client start costing more than losing them?

Matt Richart with @digitalefxwraps gets into a situation most shop owners eventually face: the customer who constantly pushes deadlines, argues over pricing, expects special treatment and eventually starts affecting the entire team.

The bigger issue isn’t one bad interaction. It’s what happens when you repeatedly change your process to accommodate one relationship.

Have You Ever Fired a Client? starts on page 8 of the October issue. Link in bio.

#wrapbusiness #wrapshop #wrapfamunleashed #forwrappersbywrappers by @wrapfamunleashed

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13 days ago

Dallas Fowler @wraptoons takes this month’s WrapToon to Medellín with a nod to @jimmygraphics. 🇨🇴

And of course, there’s the question every wrapper wants answered after looking at all those lines and details...
How many rolls of knifeless tape did this one take? 😅

#wraplife #knifelesstape #wrapfamunleashed #forwrappersbywrappers by @wrapfamunleashed

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18 days ago

A busy print shop is not automatically an efficient one.

Sierra Walker of @vibrantprintsolutions looks at the systems that separate shops constantly reacting from shops that can handle more work without creating more chaos.

SOPs, maintenance, inventory, organization and knowing where production time is actually being lost all play a part. Before buying another printer or adding another employee, it may be worth looking at the workflow around the equipment you already have.

Read What Successful Print Shops Do Differently starting on page 52 of the September issue. Link in bio.

#printshop #shopoperations #wrapfamunleashed #forwrappersbywrappers by @wrapfamunleashed

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20 days ago