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For ambitious women designing a high-functioning life
Wellness journey • Elevated Travel
Founder | Mom | Napa/SF
Wedding & event content: @wtfabmedia
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Hard Launch…Introducing What The Fab Media! 🎉 @wtfabmedia

Been keeping a little secret and working on something behind the scenes this year. 🤭 I’ve been doing content creation for weddings and events, and I’m excited to be sharing it on my new site and IG, @wtfabmedia! Give that account a follow for all the fun wedding & event content. 

This extension of What The Fab has felt like such a great fit for my skillset and my passion—it blends my 12 years (omg 😳) of content creation with my event experience when I was at Google. 

I love shooting and nailing a fun IG Reel/Tiktok transition, I can’t stand a bad lip sync, and I’m a baddie at flying my drone. 🛸 Plus, I love love and weddings!

With What The Fab Media, I’m offering content creation for weddings and events that’s delivered the very next day, delivering high-quality, beautifully curated photos and videos ready to share right away.

If you’re planning a wedding or event and want to make sure your content is on point, let’s chat! Head over to What The Fab Media’s new website to learn more (link in bio), fill out the event inquiry form, or send me a DM! 💌

And if you know any 2025 brides, send this to them! 💕 taken in Napa, California by @wtfab
27
2 years ago
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It’s been so nice to be home & enjoying the holidays the last couple months…but I’m getting antsy for our next trip. 🙃 Heading somewhere new right after xmas, but for now I recently published an Alila Maldives hotel review on the blog. Add this one to your hotel bucket list! 💦  #wtfabtravel taken in Maldives by @wtfab
22
4 years ago
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Buenos dias from Cabo! Mama’s back on her travel blogger game! 💃🏻 

It’s our first big family trip and we’re here at the stunning @vistaencantadaresort. Absolutely blown away by the spacious villas, multiple pools, gorgeous views, and delicious food at the 16 restaurants across the properties! 🌮 I’ve already gotten several DMs from people planning a trip to Cabo, and this property is new and definitely one to check out! Sharing lots more in my Stories. taken in Cabo San Lucas, Mexico by @wtfab
27
2 years ago
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It’s called @wiskiiactive and you can get early access to their sale rn! Code WTFAB gets you 23% off. 🩵 taken in California by @wtfab
0
2 days ago
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your insights tell you where someone followed you from, but not WHY 👀⬇️

✨Welcome to Biz Bestie Yaps! After 10 years of business friendship, now you get to be a fly on the wall for our conversations. Eavesdrop on the business chats you were never invited to—until now. New yaps every week.✨

So every new follower gets one question from me 💌 The second someone follows, @manychat sends them a little welcome poll asking what they're here for... fashion? California travel? ✨

They're opting in and telling me with their own thumbs what I'm most top of mind for, and what emotional thing made them hit that button, which is way more useful to me than guessing off a reel 📊

Then I actually do something with the answer. Tap California and I send you my California guides 🌲 Tap fashion and you land on my ShopMy with another next step waiting for you 👗 (because a follow should be the start of the relationship, not the end of it)

Most creators get the follow and then do absolutely nothing with it, which drives me nuts when that's the exact moment someone is MOST into you 🙃

💌Comment "POLL" and I'll send you a FREE month of ManyChat so you can set this up yourself 💌

#bizbestieyaps #creatoreconomy #influencertips #contentcreatortips #manychat by @wtfab
6
3 days ago
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Where I went: @ciaoandcheers_ 🥂 

What I wore: @splendidla dress 🤎

What I ate: The most perfect fall pasta 🍝 taken in Napa, California by @wtfab
7
3 days ago
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I literally get annoyed now if I have to type something because it’s so inefficient compared to using @wisprflow. 💻

✨ Welcome to Biz Bestie Yaps! After 10 years of business friendship, now you get to be a fly on the wall for our conversations. Eavesdrop on the business chats you were never invited to—until now. New yaps every week. ✨

Talking is ~4x faster than typing, and considering how much typing we do on a daily basis, using @wisprflow instead of typing saves you around 10 hours a week. 🤯

It took me about a week of using it to really get into the habit and flow but now it’s all I do. This caption, my emails, when I’m writing in @Claudeai, my personal messages, it’s all through Wispr Flow. 

If you’re not using Wispr Flow instead of typing, what are you doing?? DM me “FLOW” and I’ll send you a link to try the free plan. You’ll be hooked. 

#bizbestieyaps #creatoreconomy #influencertips #contentcreatortips taken in California by @wtfab
4
6 days ago
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What I wore: @bardot dress from @fashionpass - I’m liking them better than the other fashion rental companies rn! Use code ELISEA4A4B and you’ll get your first month (5 items + an accessory) for $55! ✨

Where I went: @createcultivate, aka the largest festival for women in business. 💵

What I ate: Thx to @chase for keeping me fully caffeinated. ☕️ taken in Create & Cultivate by @wtfab
5
9 days ago
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When I attended @heraiclub last year, it was the gateway for me to understanding AI and how I could leverage it for my business. To be speaking at it this year feels very full circle! 🫶🏼

AI has completely changed the way I work and run my biz. I have AI employees that do jobs like this for me every day: 
• Pulling data like my affiliate commissions off of dozens of different platforms and putting it all in @airtable for me to get one view
• Creating and scheduling pins for new blog posts with @tailwindapp 
• Analyzing trends and creating reports
• Triaging my inbox and drafting replies
• Sending follow up texts to brides that have inquired with @wtfabmedia but haven’t responded
• Researching and finding email addresses for brand contacts for sponsored campaigns

And so much more. 👀  Basically automating the boring sh!t that bigs me down! 

As a mostly one-woman-show with a few contractors, this frees up so much of my time to do the work that only I can do like create content, think strategically about my businesses, or network IRL. 

If you have a saved IG folder full of trends and content ideas that never see the light of day, or a habit of “researching” Instagram that somehow turns into 45 minutes of scrolling, my talk is for you. 📱

My session is called: “Your Saved Folder Isn’t a Content Strategy: How to Use AI to Turn Trends Into Action.”

I’ll show you how I use @openai & @claudeai to: 
• Research IG trends each week
• Filter those content trends through my style and the type of content I like to create
• Suggest the trends that would be a fit for me to hop on, with suggestions for how I could put my own spin on it 
• Add it all to Asana, where I plan my editorial calendar

All on autopilot, ready for me when I fire up my laptop at 8am on Monday. (Or let’s be honest, sometimes 10am 🫠)

And I’m giving you the actual Skill as my freebie when you join me at Her AI Era!

The summit runs October 12–16, and tickets are FREE. 🎟️ Each session is available to watch free for 24 hours after it airs.

Comment “AI” and I’ll send you the registration link. 🔗 taken in AI Info by @wtfab
10
8 days ago
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Hottest ticket in town is @ciaoandcheers_ IYKYK. 🍝🍂✨ Always love catching up with the girlies and seeing what @ladyandthegentlewoman dream up. 

My dress is @splendidla, perfect for fall vibes even though it’s still hot here! 🥵🤎 taken in Napa, California by @wtfab
9
6 days ago
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AI made me an extra $30k this year and it takes me about 10 minutes per pitch 🤖💰

✨Welcome to Biz Bestie Yaps! After 10 years of business friendship, now you get to be a fly on the wall for our conversations. Eavesdrop on the business chats you were never invited to—until now. New yaps every week.✨

When a top dollar brand lands in my inbox, I don't just reply with my rates and my media kit and hope it lands. 

I go a step further and build them their own pitch deck, because my media kit tells them who I am and the deck shows them exactly what I'd make FOR them, which is a completely different conversation. (PS I do the same thing when I'm cold pitching my dream brands) 

I use @facesdotapp for it to make a super pretty deck. My stats are already saved in there, the campaign ideas are written for their brand specifically, and my video examples are embedded so they can click and watch right inside the deck 🎥 It's a live link that just opens in their browser, it moves, it's clickable, and it looks like something a small agency put together.

It's the reason a bunch of deals this year went from a polite reply to a yes  let's sign a contract💰🙌

Could you build this in Canva? Sure, if you want to spend your Saturday on it. I'm also not burning Claude tokens on slides when this tool does it better, fast and cheaper😌

My hubby, Robin, watched me make one on a flight this year and asked if I'd been hiding a designer from him lol 

💰Comment "DECK" and I'll send you a FREE trial of this tool so you can build a few decks for free. Watch the money roll in! 💰

PS I share my exact AI prompt within my Biz Best Yap bundle if you want it. 

#bizbestieyaps #ai #influencertips #contentcreatortips #facesapp by @wtfab
2
7 days ago
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Loved the vibes at @constantcontact’s activation at @createcultivate! Bold colors, fresh headshots, and fun! 💙💚🧡 

I'm a few days late for Dolly Day but thought this song was perfect for the largest festival for women in business. Where everyone was either growing our small businesses, or looking to crush it at their 9-to-5! taken in Create & Cultivate by @wtfab
0
9 days ago
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