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kelsey 🎥

@wuminations

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making mini documentaries around san francisco
💌 [email protected]
☎️ DM for shoots!

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No Crumbs is what happens when Nicole Balsamo starts baking cookies at home — and people don’t stop showing up. Now operating out of a commercial kitchen, the weekly sellouts (and chaos) remain very much intact. From flavor drafts to handwritten menus and late-night bakes, here’s how a side project turned into a citywide obsession — with a special @doloresdeluxesf partnership popping up this Sunday, 1/18.

🎥: @wuminations by @wuminations

stepping into @staytreehouse silicon valley felt like crawling into the most creative version of myself! got to sit down with alyssa robin (general manager of @staytreehouse silicon valley) to talk about her career in an industry that hasn’t historically made room for women and how she has paved her own path 🛣️ and @valleygoatsv is a must try!! by @wuminations

Go Duck Yourself is pushing past the clichés that have long defined Chinatown food. Two brothers are rebuilding their family’s barbecue legacy with intention — no MSG, refined spices, and a respect for the craft they grew up watching.

🎥: @wuminations by @wuminations

BDAY BASH!

Hey fam! It’s hard to believe, but Dolores Deluxe turns 3 YEARS OLD next week (!!), and considering how far we’ve come, you know we gotta turn up!

Join us NEXT SUNDAY (10/19) from 12-5PM for a MASSIVE sidewalk party, featuring FREE SLUSHIES, live jazz curated by @cornersessions.sf, and pop ups from our friends @koolficreamery, @tano__sf + @sweetsandbeatz!

We’ll also be joined by the incredible @wuminations + the amazing team @sfstandard, in celebration of Kelsey’s work documenting the people and businesses that make San Francisco shine bright! Many thanks to Kelsey and the @sfstandard for putting together the video we posted yesterday (shoutout to @thatsmyjamsf for introducing us)!

Finally, big ups to @boardlizzy for the dope flyer, and to each + every one of you for supporting us over the years! We couldn’t have reached this milestone without you. ❤️ by @wuminations

After years in Michelin-starred restaurants and luxury hotels, Ramzi Budayr traded fine dining for a corner store built on good food and neighborhood love.

From cookies for the kids to sandwiches for the adults, Dolores Deluxe has become the kind of place that turns neighbors into regulars.

Now they’re celebrating three years of keeping the neighborhood fed and happy. Stop by on Oct. 19 from 12–5 p.m. for live jazz, free slushies, and all the good vibes — plus pop-ups from Tano, Sweetz + Beatz, and Koolfi Creamery.

🎥: @wuminations by @wuminations

new mission for everyone: give @filmwcolleen that extra push to get those old vcr tapes developed? 📼👀

we talked about the magic of play, the ache of lost memories, and why video still feels like the closest thing we have to a time machine. thank you colleen for inspiring so many of us to keep our inner child alive ❤️ by @wuminations

@izyohanna didn’t fit the beauty standards she grew up with in the philippines. today, she’s building sinta yohané to empower women everywhere ❤️ we talk about her journey into content creation, entrepreneurship, and how she’s been healing her younger self.

#womensfashion #creator #sanfrancisco by @wuminations

@humphreytalks filmed his first finance video on an iphone just to rip the bandaid off. now he’s built an audience of millions! got to chat with him about his dad’s 90/10 saving rule, his creator beginnings, and the belief that anyone can be financially successful 😌 by @wuminations

meet mark and john, the father son duo behind the legendary @shanghaikellys ! join them in celebrating 40 years this saturday 9/13 with an epic block party with live music, food, drinks, and more 🥳 this is definitely one you won’t wanna miss!! by @wuminations

hung out with the coolest barista team at @pixlcatcoffee and we’re celebrating with 🎁 A GIVEAWAY 🎁 of TWO @pixlcatcoffee $25 gift cards!

to enter:
☕ follow @pixlcatcoffee and @wuminations
☕ tag a friend in the comments (more tags = more entries!)
☕ bonus if you repost this video to your story

giveaway ends sept 14, 2025. winners chosen sept 15, 2025! by @wuminations

what if learning about neuroscience or AI could feel more like a casual night out? emily started @bigbrainsf just 4 months ago, and it’s already become a community staple for folks around the city 🧠 run don’t walk to a bigbrain lecture (they sell out FAST)

#sanfrancisco #localbusiness #dateidea by @wuminations

Behind the famous Painted Lady is just a regular home — dog hair, vacuum scrambles, and all 🏠

For George and his pup Elsa, it’s a place of memory, community (tours happen daily at 4pm), and connection, where strangers leave notes and gifts on the steps, and neighbors become part of the story.

🎥: @wuminations by @wuminations