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Xiande Chai

@xander_chai

1.9K

followers

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◻️Creative Director｜Producer
◼️Marketing & Branding Strategy
◻️Toronto
◼️[email protected]

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34

5

4 days ago

Amazing Night with magical people
@fashioncanada @viewthevibe
Thanks for making the amazing night happen.
@deidremarinelli @georgeantono1

#toronto #torontolife #fashion #fashioncanada by @xander_chai

64

20

a month ago

BTS for @fashioncanada September cover photoshoot.
It’s always so satisfying to work with talented and creative group of people. Thanks @deidremarinelli and @georgeantono1 for make this happen. Thanks @merzetti and @angelaleemakeup and team for their talented work.

This video won’t be here because of you guys:

Latest cover shoot with three of Canada’s most exciting screen stars -
* Ksenia Daniela Kharlamova (@kseniadaniela)
* Humberly González (@humberly)
* Nathan Mitchell (@itsnatemitchell).

-Photography: @merzetti
-Publisher: @deidremarinelli
-Creative Director: @georgeantono1
-Stylist: @ashleygalang
-Art Director: @daniellesuzanne_
-Makeup: @angelaleemakeup
-Hair: @annabarseghian
-Lighting technician: @jdiegodel
-Makeup assistant: @makeupbyhassan
-Hair assistant: @tbk.hair
-BTS video/Editing: @xander_chai
#torontolifestyle #fashion #fashionshoot #toronto #filmmaker by @xander_chai

147

41

2 months ago

For me, great architecture isn‘t just about buildings—it’s about the people, vision, and stories behind them.

This documentary takes us inside the transformation of Toronto Fortune Centre, following the conversations with @sunraygroupofhotel leadership, @taesarchitects architects, designers, and engineering & construction team. From the initial vision to the smallest construction details, every interview revealed how collaboration turns an ambitious idea into a place where business, hospitality, and community come together.

Rather than simply documenting a redevelopment, I wanted this film to capture the passion, challenges, and purpose that drive the project forward. Through cinematic storytelling, architecture becomes more than concrete and glass—it becomes a reflection of people building something meaningful for the future.

-Client: Toronto Fortune Center
-Property Management: @sunraygroupofhotel
-Production House: @sax.entertainment
-Director/Producer: @xander_chai
-Interview DP: @royzhengfilm
-Interview Second Cam: @michael_hou27
-BTS Video: @is.it.konstantyn
#toronto #marketing #torontorealestate #architecture #interiordesign by @xander_chai

19

3

2 months ago

We wear our heritage like armor. Tangzhuang on our skin, centuries of pride in our blood.”

As the sound of Chinese Opera echoed through Toronto Fashion Art Week (FAT 2026), the next-generation Chinese-heritage youth claimed the runway with undeniable cultural pride! uniQverse joined forces with 30 incredible young models from Global Rising Icon to present *Chinese Unique Verse · 华｜章*, transforming the North American stage into a powerhouse of Eastern contemporary design.

From the sharp, dramatic energy of ”Warrior Elegance“ and the hyper-vibrant Mahjong-inspired Y2K street style, to the breathtaking, poetic fluidity of ”Ink & Breath“—these young Icons breathed life into 5,000 years of Chinese cultural symbols with absolute confidence and modern attitude.

This wasn’t just a fashion show; it was a powerful cultural statement across the Pacific. Fusing authentic Eastern heritage with cutting-edge Gen Z hype, these youth proved that **Becoming Chinese is the ultimate fashion statement**.
A massive round of applause to our extraordinary models and families. You didn‘t just walk the runway—you rewrote the global narrative of Chinese design with pure attitude and limitless promise!

当一曲京剧的腔调响起，属于新一代海外华人青年的血脉彻底觉醒了！在刚刚落幕的 FAT 2026 舞台上，uniQverse 携手 30 位 Global Rising Icon 的华人模特宝贝们，用一场震惊北美的《Chinese Unique Verse · 华｜章》，向世界递出了一张最硬核的华夏文化名片！

从凌厉飒爽的“新武侠美学”，到炸翻街头的“發财包”甜辣国潮，再到水墨写意的“墨与生息”——中华五千年的风骨与意象，被这群年轻的 Icons 穿在身上、踩在脚下、走出了顶级的文化自信！
这不仅是一场时尚秀，更是一场跨越太平洋的文化寻根。当最地道的华夏美学碰撞最先锋的 Gen Z 态度，孩子们在T台上用骄傲的步伐宣告：**Becoming Chinese is the new fashion！华人风骨，就是最顶级的潮流！**

感谢每一位在台上闪闪发光的中国面孔，你们用自信和汗水，在国际舞台上写下了属于新一代的个性化中式表达。

👑 SPECIAL THANKS
This incredible show wouldn't have been possible without @fashionarttoronto @_vanjavasic_ and our amazing team and partners:

🎒 **Bags:** @laoguistudio
🎬 **Production:** uniQverse Design
Curator: @quincylin425
👗 **Apparel:** @joccisfashion_jess
🕶️ **Eyewear:** @hazecollection
🎤 **Live Rap:** @mzed_17
🚶‍♂️ **Models:** Global Rising Icon
📸 **Photo & Video:** @sax.entertainment @xander_chai @is.it.konstantyn by @xander_chai

84

10

4 months ago

149

20

6 months ago

Power, in every step.
@armanibeauty
#armanibeauty #emporioarmani #powerofyou #fragrance
📷： @xander_chai taken in Toronto, Ontario by @xander_chai

257

27

6 months ago

@iamcardib Cardi B @littlemissdrama After Party

It’s a pleasure to film this iconic after party event
Hosted by @megavolumeproduction
It’s a great night with great people and amazing energy.
Thanks @c.l.o.r.i.s and her team to make this happen.
#toronto #filmmaker #cardib #torontolifestyle #torontoevents by @xander_chai

34

2

6 months ago

Everything is just experience.
You can choose to do what you love.

You can experience all kinds of feelings —
love, hate, ego, humility, jealousy, inferiority.

You are who you are.
There is no need to panic, no need to fear.

Just keep moving forward.
Embrace whatever happens.

Eventually, you will return
to where you truly belong.

#toronto #torontolifestyle #torontofilmmaker #filmmaker #lifecoach by @xander_chai

43

8

7 months ago

322

4

7 months ago

2025
was a year of breaking and rebuilding.
A year of letting go of ego
and embracing change.

This year,
from fashion films to music videos,
my visual language became increasingly diverse.
I completed 12 commercial short films,
1 music video,
1 short film,
and countless event shoots and social media contents.

In 2026,
I hope to truly understand,
to truly experience more of the world—
its richness, its changes—
and fold those experiences into my work.

To turn ideas into form.
To translate my understanding of the world
into tangible expression.
To transmit insight and energy
through my creations.

I will never forget
those who helped me in life and work,
who recognized the value of what I do.
Nor will I forget
the small, quiet moments
that bring happiness and peace.

Life is short.
Live in the present.
Feel deeply.
And live as yourself.
#filmmaker #behindthescenes #toronto by @xander_chai

57

10

10 months ago

Life is all about the little moments.
Learning to live in the present, to appreciate the beauty around us.
@barfilo.toronto is one of those places where you can slow down and enjoy the night — with family, friends, or someone special.

After being sick for a week, everything paused long enough for me to see myself more clearly.
To understand what truly matters.
Enjoy what you’re doing. Enjoy every moment of your life.
Feel it while it lasts.
#toronto #filmmaker #torontolifestyle by @xander_chai

44

5

a year ago