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2027 isn't far off. If you're not planning next year's marketing now, you should be. And it needs to start with saying no. 

There are a lot of things you can do when it comes to marketing, but you have to know what to say yes to, and what to say no to. 

And that's what our director, Jag Panesar, will be talking about at the next 80x20 networking and learning event. 

Where: @human_spaces_ 
When: Wednesday 9th September
Time: 9:30am
Duration: 100 minutes
Format: 40 minutes networking, 20 minutes learning, 40 minutes networking 

Link for more details in the bio

#marketingstrategy #leedsnetworking #leedsbusiness by @xpandmarketing
0
2 months ago
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There are a lot of options when it comes to marketing your business.

Sadly, none of the successful ones involve a ‘hack’. There’s no such thing in marketing.

You need to know what you should be saying yes to, as well as knowing what you should be saying no to.

Our director, Jag, will be talking about this at our next 80x20 networking and learning event. 

The title of his talk is ‘Your 2027 growth plan starts with saying no’, because saying no to the right things is vital in making the best of your most valuable resources - time and money. 

You’ll leave the event with insight into:

- Why trying to do more often leads to achieving less.
- How to identify the activities that genuinely drive growth.
- Which marketing efforts are worth investing in, and which may be holding you back.
- Why saying no to the wrong customers, projects and opportunities can strengthen your business.
- Practical ways to simplify your focus and create a clearer plan for 2027.

Interested?

80x20 is a free networking and learning event we’ve been running since 2022. 

The concept is simple:

- 40 minutes of open networking
- 20 minutes of learning
- another 40 minutes of open networking

You’ll leave with new contacts, and knowedge on how to tackle your marketing. Win, win. 

Date: Wednesday 9th September
Time: 9:30am
Duration: 100 minutes
Cost: FREE
Venue: @human_spaces_ , Leeds city centre

Interested?

Tap the link for more details. 

#marketingtips #digitalmarketing #marketingstrategy #leedsbusiness #leedsnetworking by @xpandmarketing
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2 months ago
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AI has made creating content easier than ever.

The problem is that it's made it easier for everyone else too.

Spend a few minutes on LinkedIn and you'll start to notice it. The same written style with the same storytelling formulas and the same polished style of writing. 

At our latest 80×20 event, we explored why this is happening, why it matters for your personal brand, and how you can use AI without sounding like AI. Because AI should support your thinking, not replace it.

If you want to create LinkedIn content for your personal profile that reflects your expertise, opinions and experience, rather than blending into the crowd, we've put together a full write-up of the session along with the recording of the presentation.

Inside, you'll discover practical ways to:

• Keep your personality and brand voice.
• Train AI to write more like you.
• Create content that demonstrates genuine expertise.
• Use AI as a thinking partner instead of a ghostwriter.

If you couldn't make the event, or you'd like a refresher, it's all there for you.
We'd love to know your thoughts too.

Have you noticed more and more LinkedIn posts starting to sound the same?

Link in bio or the full write up. by @xpandmarketing
0
3 months ago
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10% year on year growth. Thats what we’ve helped Mitchells of Mansfield deliver, since working with them over the past 7 years.

Now, we can’t take all the credit for that growth. Mitchells has been in the haulage sector for almost 60 years and is a team of circa 100 dedicated staff. 

Company growth happens through a team effort, and we supported them with their marketing strategy, website, SEO and social media to achieve this.

When we can become part of your business - a part of your team - that’s when the magic really happens.

Thanks to Richard for his kind words about Xpand ❤️

#digitalmarketing #haulagemarketing #webdesign #SEO #contentmarketing by @xpandmarketing
1
8 months ago
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Search has changed. 

In his latest blog, Simon Patchett breaks down what AI really means for SEO, and why chasing rankings alone isn’t enough anymore.

🤖 Search now happens in AI tools, social platforms, marketplaces and beyond

📉 More zero click results, fewer easy wins

🎯 Trust, authority and visibility matter more than ever

SEO isn’t dead. But it has grown up.

If your strategy still starts and ends with Google rankings, this one’s worth your time.

👉 AI and SEO: the changes you need to know - link is in the bio

#ai #SEO #searchmarketing

https://bit.ly/4qajDo5 by @xpandmarketing
1
9 months ago
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Running a business requires clearing your head from time to time.

We do this by meeting our business peers to not only discuss business challenges in a meeting room, but by enjoying outdoor activities together.

What do you do to keep your business focus?

Huge thanks to @livefortodayadventures for a an afternoon packed full of fun activities! by @xpandmarketing
3
4 months ago
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Marketing often feels more complicated than it needs to be.

Websites.
Social media.
SEO.
Email marketing.
Advertising.

Most businesses know these things matter. The challenge is understanding how they all fit together, that's why we created SOLAR 7.

Our seven stage marketing model helps businesses see the bigger picture, understand what needs to happen next, and create marketing that's aligned with their business goals.

Swipe through to see the seven stages of SOLAR 7. by @xpandmarketing
0
4 months ago
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Today marks 19 years in business for Xpand. Where has the time gone!?

The world has changed since then, and so have we.

Thank you to all that have been part of our journey - clients, suppliers, team members, friends, family and supporters ❤️ by @xpandmarketing
1
4 months ago
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A sneak peek into our recent 80x20 event held at @human_spaces_ 

✅ 30 people in the room
✅ Lots of new connections made
✅ A VERY interesting Q & A session after the talk 

Watch this space for a recording of the 20 minute learning slot from Jag… by @xpandmarketing
1
4 months ago
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There's a lot of mediocre content being produced on LinkedIn at the moment. 

AI is being heavily used to create content and this is causing everyone to sound the same.

Well, our director, Jag, wants to put an end to this. That's why he's going to be talking about '𝗛𝗼𝘄 𝘁𝗼 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘄𝗵𝗲𝗻 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘀𝗼𝘂𝗻𝗱𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲' at our next 80x20 networking and learning event.

When: Wednesday 17th June
Time: 9:30am
Duration: 100 minutes
Where: @human_spaces_ 

Link in the bio for details and to register

#leedsnetworking #80x20 #linkedin #AIcontent by @xpandmarketing
0
5 months ago
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The messy middle - a concept that talks about how our buying decision making is no longer as linear as it used to be. 

That's what Jag Panesar talked about at our last 80x20 networking and learning event. 

If you didn't get the chance to attend, you can watch a recording of the presentation or read the blog. 

Link in bio. 

Trusts us, it's worth a watch/ read. by @xpandmarketing
0
7 months ago
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And that’s a wrap on our first 80x20 networking and learning event of 2026!

Over 25 attendees, all networking and learning about ‘Why your marketing isn’t delivering ROI (and how to fix it)’.

Huge thanks to @human_spaces_ for being such amazing hosts!

#digitalmarketing #leedsnetworking #marketingstrategy #leedsbusinesses by @xpandmarketing
4
7 months ago
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