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Xpert Professional

@xpert_professional

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Professional hair & beauty distribution across the 🇬🇧&🇮🇪
Part of the ALFAPARF MILANO Global Group
Leading brands | Education | Professional support

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Step into JOICO Dreamscapes, where hair dreams live.

Each Dreamscape invites you into a world created around a specific hair need, with every detail designed to elevate the ritual from routine to experience.

The journey begins with K-PAK, where strength is reborn and transformation begins.

Contact your Joico Account Manager to find out more.
#joico #thejoiofhealthyhair by @xpert_professional

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3 days ago

Allure Best of Beauty 2026: R+Co BLEU Essential Air Dry/Blow Dry Crème is honoured as this year’s Best Blowout Styler.

This recognition celebrates a styling essential created for beautiful results, however you choose to wear your hair. As R+Co BLEU Founder @garrennewyork notes, let hair dry naturally to embrace its texture and waves, or blow-dry for a polished, lasting finish.

The versatile two-in-one crème smooths and nourishes while providing 450-degree heat protection and 79% less breakage.*

*based on clinical testing performed on untreated, damaged hair. by @xpert_professional

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4 days ago

Day one in Marrakech 🇲🇦

Colour, culture and creativity came together for our first day at the ALFAPARF Milano Professional European Showcase.

After exploring the Medina and souks, we headed to Palais Dar Soukkar for an incredible evening of hair artistry, with a high-fashion show led by Global Creative Director, @rudymostarda_, and inspired by the colours, natural elements and textures of Morocco.

From the streets of Marrakech to the stage, day one delivered endless inspiration. Stay tuned for highlights from day two✨

#AlfaparfMilanoPro #AlfaparfPeople #hairevent #UnforgettableMarrakech by @xpert_professional

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4 days ago

What an afternoon in Manchester 🤩

On Monday we welcomed our amazing hairdressing community for a closer look at the refreshed PIGMENTS Direct Color System, alongside the wider ALFAPARF Milano Professional portfolio, with a day full of education and creativity.

Our ALFAPARF Milano Professional UKI Ambassador @jaybenzhair created six incredible looks, showcasing the commercial and creative possibilities of the refreshed line-up.

A huge thank you to everyone who joined us, as well as Angela and Ruby from the Benny+Co Hair team, and @sienna_stevenscarrhair from the AOD Team who worked with Jamie backstage 🤍

Makeup - Meg Lindow
Content - Rachel Toase

Want to find out more about PIGMENTS Direct Color System or our other innovations, including BLONDERA Pro System. Send us a DM 💬

#ALFAPARFMilanoPro #ALFAPARFPeople #HairEvent #HairEducation #Pigments by @xpert_professional

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9 days ago

Highlights from the first @nakhairprofessional European Collective Summit ✨

From inspiring masterclasses with incredible guest artists to an unforgettable white-themed, poolside soirée, the @nakhairuki team enjoyed four days of innovation, creativity and great conversations with the wider NAK community 🤍

There was also plenty of sneak peeks, and we can't wait to share more in the coming months!

#NAKHair #hairshow #HairEvent #NakCollectiveSummit #XpertProfessional by @xpert_professional

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9 days ago

For Anna Sui SS27, R+Co BLEU Founder @garrennewyork and his NYFW team brought a dream-like vision to the runway through contrasting hair textures. Ethereal, disheveled waves met delicate curls and surreal ringlets, echoing the collection’s romantic eccentricity and old-world fantasy through a distinctly modern lens.

“It’s ethereal, it’s fairytale, but it has a nod to the old world with a modern and cool twist. We’re playing with lots of different textures.” — Garren

Get The Look:
• Ingenious Thickening Crème gave finer hair body and guts, creating airy, textured waves.
• Rebounce Hydrating Curl Glaze enhanced and defined naturally curly textures.
• Essential Blow Dry Tonic prepped the front sections before curling to create controlled, delicate ringlets around the face.
• Highest Volumizing Mousse added fullness and structure through the curled sections.
• Cult Classic Flexible Hairspray set the shape while maintaining movement.
• Optical Illusion Smoothing Oil added high shine to finish the look. by @xpert_professional

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10 days ago

Something special for the salon this festive season ✨

Meet the Lights Co Holiday Kits, with three ways to gift: Glow, Nourish and Repair.

Each set pairs targeted haircare with the signature Lights Co fragrance, bringing a little more luxury to your clients’ routines and plenty of gifting potential to your retail shelves.

Interested in adding Lights Co to your salon portfolio? Speak to your Account Manager to find out more.

#LIGHTSCO #ALFAPARFMilanoPro #ALFAPARFPeople #LetYourBeautyUnfold by @xpert_professional

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10 days ago

You know the bleach, but do you know the full BLONDERA Pro System? 👀

There’s a reason BLONDERA bleach has become a colourist favourite, but the story doesn’t stop at lightening.

From preparing the hair to supporting it throughout the service and perfecting the result, BLONDERA Pro System brings together a complete line-up of technical products designed to work alongside your lightening services.

Already using the bleach? Speak to your Xpert Account Manager about bringing more of the BLONDERA system into your services.

#ALFAPARFMilanoPro #BLONDERA #HairColourist #BlondeExpert #ALFAPARFPeople by @xpert_professional

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12 days ago

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16 days ago

Whoever told you damaged hair can’t be transformed in just one salon visit clearly hasn’t met K-Pak yet.

The K-Pak Professional Hair Repair System delivers a complete 4 step repair ritual designed to renew damaged hair and create the perfect base for every chemical service.

Your clients will thank you later.

#Joico #KPakHairRepair #HealthyHair #TheJoiofHealthyHair by @xpert_professional

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17 days ago

Time is precious, stop wasting it fighting frizz. 🚀

With the professional Keraplastia treatment, your perfectly smooth hair lasts up to 4 months.

Thanks to the synergistic action of Keratin and Arginine, we transform rebellious hair into soft, silky, manageable hair.

A single salon session for an entire season of dream hair. 🧖‍♀️

Please contact your Selective Professional Account Manager to find out more.

#selectiveprofessional #beyondsalon #beyondbeauty #haircare by @xpert_professional

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18 days ago

The difference a great blow-dry can make 👏

From prep to the final finish, the Xpert portfolio has you covered.

✨ Lights Co for targeted, personalised haircare
✨ Semi di Lino Style to complete the look
✨ PRO TOOLS for powerful, professional performance

The result? Beautiful movement, shine and a polished blow-dry.

Ready to level up the way you style behind the chair? Send us a DM to find out more.

#XpertProfessional #LIGHTSCO #SemiDiLino #PROTOOLS #ProfessionalHairdressing by @xpert_professional

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19 days ago