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xyz⁺

@xyz__plus

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Less Noise. More Meaning.
Concept & Creative Direction

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Temporary structures often compete with their surroundings.

This project took the opposite approach.

By drawing from the venue's architecture while introducing a distinct language through colour, materials and details, the pavilion felt rooted in its context while remaining unmistakably its own.

Belong before you stand out.

Concept & Creative Direction by xyz⁺ by @xyz__plus

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2 months ago

Every project starts with the same question:

What's the idea? by @xyz__plus

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2 months ago

Most exhibitions begin with the object.

At Salone Del Mobile 2025, Hermès began with a feeling.

A simple shift that transformed craftsmanship into discovery.

Scenography isn't just about what people see.

It's about when they see it. by @xyz__plus

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2 months ago

The quality of your ideas depends on the quality of your inputs. by @xyz__plus

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3 months ago

Rooted in the tradition of Kahwa, a familiar ritual is transformed into a pause shaped by nature.

Inspired by the mineral landscapes of the Middle East, the space unfolds through stone, light and time.

The ritual became the landscape.

Concept & Creative Direction by xyz⁺ by @xyz__plus

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4 months ago

AI is a tool.

The idea remains human. by @xyz__plus

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4 months ago

During 3daysofdesign this year, Vipp and Mesura transformed familiar objects into playful spatial elements.

A simple shift, but one that completely changed how people engaged with the space.

Play became the experience. by @xyz__plus

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4 months ago

The accumulation of information is often mistaken for clarity.

But the more a brief tries to contain everything, the harder it becomes to identify what actually matters.

A clear idea should survive the process, not disappear inside it. by @xyz__plus

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4 months ago

Inspired by haute couture’s founding codes, the project explores a table reduced to its essential elements.

What first appears minimal gradually reveals layers of detail: embroidery-inspired textures, precise finishes and couture references embedded throughout the experience.

Restraint makes the details matter more.

Concept & Creative Direction by xyz⁺ by @xyz__plus

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4 months ago

Execution is often overvalued because it’s visible.

Ideas are harder to evaluate, until they fail. by @xyz__plus

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4 months ago

During NYCxDesign this year, Puiforcat and Apparatus Studio explored a reveal activated through a simple interaction.

A small shift, but one that completely changed the relationship between attention and discovery.

The simplest ideas are often the most effective. by @xyz__plus

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5 months ago

Always more has become a creative reflex.

Not always a creative decision. by @xyz__plus

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5 months ago