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YORUICHIBA®

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Yoru is more than a creative studio, it’s a visceral movement aimed at breaking DC’s creative chains and elevating its culture to international heights.

Two founders @dooooyle & @ibrakhlil share their insights as to why they established this creative movement.

@dooooyle: “For the longest time I’ve tried to find a collective space that allowed for creative interaction, play, and molding. I was troubled to find that I was unable to find that space within a highly brutalist environment. I established Yoruichiba to be a warehouse of creative flexibility that challenges the general and basic creative norms of brutalist and corporate design.”

@ibrakhlil: “I see an area that’s starved of expression and it pains me. So many people have allowed for their creative roots to die in exchange for chasing trends, and Yoru, I believe, aspires to push against such dispositions. Our work will do this mission much justice.” by @yoruichiba

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3 months ago

In the pursuit of authenticity, comfort becomes the defining element.

@puristclo, for comfort. by @yoruichiba

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a month ago

Camping + Hiking trip

Directed by @danielllare
Produced by @yoruichiba
Edited by @ibrakhlil

Models: @somemartialartist
@laurensextonnn
@__abinader
@moannr
@a_kalgo
@_e.amha by @yoruichiba

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3 months ago

What Is, What Was, What Could Be. Project Complete.

Most heartfelt shoutout to @jayppp_ , @janellemg , and @kckohi for their amazing involvement and dedication to our introductory project. by @yoruichiba

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5 months ago

A requiem to old joys, an internal piece snatched by the mundane.

Such can be the fate of our imagination.

Director: @ibrakhlil
Photographer: @ibrakhlil
AD/Gaffer: @dooooyle
Talent 1: @jayppp_
Talent 2: @janellemg
Talent 3: @kckohi by @yoruichiba

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5 months ago