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Founder & Creative Director
@ileolomu Award-Winning Fragrance House
▪️ @urvisionentertainment
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We’re grateful to be included in Marie Claire Nigeria’s latest editorial exploring the future of African fragrance.

Thank you to @marieclairenigeria and @chinvzvm for including Ilé Olomu in this conversation.

Read the full feature through the link in our bio.

#MarieClaireNigeria #AfricanFragrances #AfricanBeauty #LuxuryFragrance #IleOlomu by @youngonassis
19
3 months ago
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This week for #BlackBusinessMonth, we’re celebrating Bawo Ijirigho, founder of @ileolomu. 

Great-grand nephew of Nigerian agricultural pioneer Nana Olomu, Bawo brought years of experience in music production and creative direction into the art of scent. 

He named his brand Ilé Olomu, choosing the Yoruba word for “house” to root every bottle in memory, culture, and family legacy.

Swipe to learn his story and shop Ilé Olomu at Thirteen Lune. 🖤 taken in thirteen lune by @youngonassis
47
2 months ago
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I’m honored to be speaking at Beauty Connect LA, October 28–30, as an Emerging Brand Spotlight finalist. It’s a meaningful recognition for Ilé Olomu, and I’m excited to take the stage alongside the beauty leaders shaping what’s next for the industry. Grateful to share the story of the house we’re building. 🤎
#BCLA2026 #BeautyConnect #ileolomu #beautyfounder #beautycare by @youngonassis
1
23 minutes ago
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Still buzzing from the love at @fumedexpo. Atlanta, y’all really showed up for us on Day 2. 🤎

#fumedexpo #nicheperfume #luxuryfragrance #ScentOfCulture #IleOlomu by @youngonassis
4
a day ago
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Sometimes a fragrance hits you & takes you back to a place you don’t expect! I haven’t posted a video all weekend from @fumedexpo but THIS IS THE ONE‼️ @ileolomu is doing some PHENOMENAL stuff! 

#sotd #fragrancelover #fragrancecollection #fatboyfinesse #fumedexpo taken in Atlanta, Georgia by @youngonassis
46
5 days ago
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Atlanta, y’all did not play about us today. 🤎
We were moved by the love and excitement you brought to Ilé Olomu. Getting to meet you, share the collection, and connect one-on-one made Day One unforgettable.

We’re back tomorrow at Booth 42 at Pullman Yards, 10:30 AM–6 PM. Come by early while supplies last. We can’t wait to see you again. 🤎 taken in Atlanta, Georgia by @youngonassis
23
6 days ago
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Ilé Olomu has been named an Emerging Brand Spotlight Finalist at Beauty Connect LA 2026.

This October, Founder & Creative Director Bawo Ijirigho will take the stage to pitch Ilé Olomu before investors and beauty industry leaders as part of the Emerging Brand Spotlight.

The recognition comes during a defining period of growth for the house. In less than a year since launch, Ilé Olomu has expanded to nine retail doors across four countries, reached customers in more than 13 countries and earned the 2026 Art & Olfaction People’s Choice Award for Verdant.

Rooted in West African memory and developed in Zurich with perfumer Andreas Wilhelm, we’re building a global fragrance house through cultural specificity, selective growth and organic advocacy.

We’re honored to be selected and ready to share what comes next. 🤎

📍 Los Angeles | October 28–30, 2026

Swiss made. African born.
Scent of Culture.

#BeautyConnectLA #EmergingBrandSpotlight #IleOlomu #NichePerfume #luxuryfragrance by @youngonassis
25
a month ago
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Atlanta, we’re coming to FUMED. 🤎

Join us and experience Ilé Olomu in person through scent, story, and culture. Meet our Founder & Creative Director, Bawo Ijirigho, and discover the collection behind Scent of Culture.

• October 10–11, 2026
• Pullman Yards, Building Six
• 225 Rogers St NE, Atlanta, GA

We’ll see you in Atlanta.

#IléOlomu #FUMED #NichePerfume #fragrancelover #nichefragrance by @youngonassis
31
a month ago
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What happens when fragrance becomes a language for heritage, memory, and belonging?

For the latest Creative Current, I sat down with Bawo Ijirigho, founder of Ilé Olomu, to talk about his unexpected journey from music and creative direction to perfumery, the legacy of his great-granduncle Nana Olomu, and the creative collaboration with master perfumer Andreas Wilhelm that brought his vision to life.

From Milo chocolate and green plantain to the deeper stories we carry with us, Ilé Olomu is creating fragrances that do more than smell beautiful. They invite us to remember, connect, and see ourselves reflected in luxury.

And after Verdant took home the 2026 Art & Olfaction Awards People’s Choice Award in the Independent category, it feels like the world is beginning to notice what Bawo has been building.

I’m so proud of this conversation and excited to share it with you.

Read the full Creative Current interview at the link in bio.

CreativeCurrent IléOlomu Fragrance NicheFragrance Perfumery FragranceCommunity by @youngonassis
37
2 months ago
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Verdant 🌿 by @ileolomu.

2026 @artandolfaction Awards People’s Choice Winner. Built on green plantain, a symbol of resilience in every West African kitchen.

Shop Verdant at Thirteen Lune. 🖤

Milora 🍫 by @ileolomu.

Rich cocoa, soft woods. Inspired by Milo, the West African childhood treat. Comfort, bottled.

Shop Milora at Thirteen Lune. 🖤

Atalẹ Gold ✨ by @ileolomu.

Spicy, golden, invigorating. Rooted in ginger, a staple of West African remedies and rituals.

Shop Atalẹ Gold at Thirteen Lune. 🖤 taken in thirteen lune by @youngonassis
53
2 months ago
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When you walk into Thirteen Lune, you’ll see my picture alongside our fragrances. That’s still wild to me!

This Black Business Month, I’m grateful for everyone who’s believed in my vision and helped carry it far beyond our culture and borders. 👏🏾

Here’s to building a business rooted in Black excellence, recognized by people from every background. ❤️‍🔥

#BlackBusinessMonth #IleOlomu #LuxuryFragrance #WestAfricanHeritage #nichefragrance by @youngonassis
9
2 months ago
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I decided to run with the graphic novel verison of this book - I feel like the format was the perfect vehicle for this story. 
I also think that Bawo ( @youngonassis ) from @ileolomu was also the perfect person to discuss this book with. It made me think a little differently about what it is like to share memories and stories and how important that sharing is to make us human and alive to experiences. 
Bawo and @wilhelmperfume have created something really moving in Verdant - the celebration of brightness, color and life shares the joy that Jonas finds in the warmer memories and expereinces shared. 
Links to listen to the full epiosde are in my bio. 
#podcast #book #fragrance #pairing by @youngonassis
0
2 months ago
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