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@sammicohentalks is the host of the @socialcurrency, but what makes her journey so inspiring is how she got there. While working full-time at Amazon, she spent years building an audience on the side by sharing insights on Wall Street, tech, and culture.

Eventually, she took the leap, left her corporate job, and launched her podcast.

If you’re not following Sammi yet, now’s the perfect time to start. by @youpopai

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3 days ago

Meet Sarina, Founder & CEO of YouPop. With over a decade in consumer technology, she built YouPop to simplify the creator economy with an AI-native operating system designed for modern creators. by @youpopai

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5 days ago

People don’t follow you because you have the best camera, the biggest audience, or the most polished content. They come back because they trust you. Trust is earned in every post, every reply, every recommendation, and every promise you keep. That’s what turns viewers into a community. by @youpopai

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6 days ago

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8 days ago

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12 days ago

The most valuable creators aren’t just creating content, they’re packaging expertise in a way that can reach thousands, build trust, and create new opportunities. by @youpopai

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16 days ago

The future belongs to multi-hyphenate creators. If you’re building across platforms, products, and businesses, there’s never been a better time to bet on yourself. by @youpopai

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16 days ago

Knowledge is where every creator starts.

The creators who stand out know how to turn their expertise into content that educates, builds trust, and creates opportunity.

This week’s Knowledge Creator Spotlight features @samogborn, who transformed years of marketing experience into an engaged community and ultimately, a thriving business. by @youpopai

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17 days ago

The creators building the biggest businesses aren’t always the ones with the biggest audiences. They’re the ones who earn trust. by @youpopai

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19 days ago

Hear from some of the creators who joined us for our recent YouPop dinner. There’s nothing quite like bringing great people together in person. As our lives become increasingly digital, face-to-face connection matters more than ever and we’re seeing that firsthand within the creator community.

We’re just getting started and can’t wait to host even more creator events this year. Stay tuned. by @youpopai

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19 days ago

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25 days ago

Consistency is one of the biggest lessons I’ve learned on my creator journey. Not because every post goes viral, but because showing up consistently compounds over time. Follow along for creator insights, startup lessons, and everything I’m learning as I build YouPop. by @youpopai

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a month ago