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4 months ago

We already know who won the World Cup ⚽ But who won marketing?

On July 29, join us for the session by The Social Intelligence Lab, where Anna Yanko, Marketing Director at YouScan, and Kae Jansen, Senior Social Media Analyst at Tellagence, will referee one of the tournament’s biggest off-the-pitch rivalries: Nike vs. Adidas.

🔍 You’ll leave with practical ways to:
• Understand why similar levels of attention can lead to very different commercial outcomes
• Identify whether a campaign is building cultural visibility, product consideration, or both
• Use thematic and behavioural analysis to evaluate performance beyond volume and sentiment

Grab your seat 🔗 via the link in bio! by @youscan.io

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3 days ago

YouScan is expanding its APAC coverage 🌏

For teams working with Asian markets, social listening often comes with a very practical challenge: important conversations don’t always happen on the global platforms most teams already monitor.

That’s why we’re introducing the APAC Data Add-on, currently available in beta. It includes Douyin, Weibo, Naver, and Bilibili, with more sources on the way.

We’ve also improved support for Asian languages, including Chinese, Japanese, Thai, and more — helping YouScan process mentions more accurately and make search results more relevant.

For brands, this means more local context and better visibility into how audiences talk about them, their competitors, and their industry across regional platforms.

🟢 Want to explore APAC conversations in YouScan? Get in touch with our team. by @youscan.io

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6 days ago

Loved and inspiring — two words we’re proud to see connected with YouScan 😍

We’re excited to share that YouScan made it to the Top 20 Global Most Loved Workplaces® 2026, featured by The Economist and curated by Best Practice Institute.

Together with our recent Inspiring Workplaces recognition, this shows that our efforts to build and maintain a strong workplace culture are bearing fruit.

Making the list once again means a lot, because culture is something you keep working on, year after year, through growth, change, challenges, and new ambitions.

And we’re committed to keeping it that way for many more years 💚 by @youscan.io

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16 days ago

Threads and TikTok monitoring, Visual Insights, flexible filters, and Insights Copilot — that’s what our users liked most about YouScan last quarter.

🏆 We’re proud to be recognized as a Leader in G2 Summer once again and to receive 80 accolades this season.

We’re also especially grateful to maintain recognition in categories that reflect customer trust and experience, including Users Most Likely to Recommend and Best Relationship. A special thank you to our Customer Success and Support teams for the care and partnership they bring to our customers every day.

But this time, we decided to go beyond the badges and share what users loved most about the product itself 👩‍💻

Swipe the carousel to see more! by @youscan.io

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a month ago

We’re officially one of Europe’s Top 10 Inspiring Workplaces 💚

A little while ago, we shared that YouScan had made it to the Top 30. Now the final results are out, and we’re happy to share what YouScan achieved:

• #10 among Europe’s Inspiring Workplaces overall
• #3 among medium-sized businesses
• special recognition in the Wellbeing category

The awards looked at what makes a workplace truly PeopleFirst — culture, leadership, wellbeing, inclusion, employee voice, and overall experience.

For us, this recognition means a lot because it reflects what we keep building as a team: a workplace based on trust, flexibility, support, and space to do meaningful work. These things only become real when people live them every day, and we’re lucky to have a team that does exactly that 🌟

Thank you to the Inspiring Workplaces judges for this recognition, congratulations to all the amazing organizations on the list, and the biggest thank you to our YouScan team for making this possible! by @youscan.io

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a month ago

🇺🇦 What is Ukrainian marketing talking about right now?

Recently, our team has been attending major marketing and social intelligence events across London, Mexico, São Paulo, and more.

But Ukraine is also home to many strong brands and creative teams. So we wanted to show what’s being discussed here — and whether the conversations feel different from what we’ve been hearing elsewhere.

Our Tania Zhydkova, Senior Content Writer at YouScan, joined DOU Marketing Day 2026 and brought back the key conversations shaping the Ukrainian marketing scene right now.

⭐ Some of the questions that stood out:

→ where should marketers look for fresh ideas?
→ is AI really the reason marketing teams are shrinking?
→ what does authenticity even mean when everyone uses AI?

Swipe through the carousel to see Tania’s key insights from DOU Marketing Day 2026 👉 by @youscan.io

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a month ago

We can talk about our product. But it’s the people behind it who really define YouScan 💚

That’s why we’re launching a new series to introduce our team, starting with Gabriela d’Ávila, our Business Development Manager.

When we asked Gabriela what she does at YouScan, she summed it up perfectly: helping brands and agencies hear what people are really saying online — and turn those conversations into smarter business decisions.

Or, as she puts it: part advisor, part translator of insights.

🌍 And, with 30+ countries explored, definitely someone who brings a global perspective to the table!

Swipe through to get to know her a bit better! by @youscan.io

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2 months ago

✍️ DMWF London felt like a good reality check for marketers.

Yes, there were strong cases and useful numbers, but we liked it most because it went deeper than “AI is here.”

So instead of a simple trends recap, we collected a few insights worth reflecting on.

Kristina Viter, Social Media Marketing Manager at YouScan, turned her notes into 5 takeaways on what marketers are talking about right now 🗒✔️ Swipe to see them! by @youscan.io

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2 months ago

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2 months ago

Катерина Гордієнко, Vice President of Customer Success у @youscan.io — серед тих, хто штормитиме кейси на PR ШТОРМІНГУ від @znamy.agency

20 травня о 19:00 три пари спікерів вирішуватимуть реальні комунікаційні задачі: піар-кампанії, антикриз, employer branding, робота з лідерами думок — і не тільки.

Катерина має 14+ років у роботі з глобальними та локальними брендами по всьому світу. Coca-Cola, Unilever, Marriott, Нова пошта, Uklon, Fozzy Group. Вона допомагає брендам і агенціям перетворювати дані соціальних медіа на стратегічні інсайти для маркетингу, комунікацій і розвитку бренду.

А ще — YouScan стає генеральним партнером події. AI-платформа для social media listening, яка допомагає аналізувати онлайн-розмови споживачів, знаходити інсайти про аудиторію і відстежувати ринкові тренди.

Реєстрація — в описі профілю @znamy.agency 🌀 by @youscan.io

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2 months ago

Alex Dor, Director of Strategy at RECHO, shares one of the key takeaways from our live session on Reddit social listening 🔥

At the Insight Platforms Next Generation Insights Summit, Alex joined Anna Yanko, Marketing Director at YouScan, to explore what Reddit can reveal when you look beyond surface-level metrics.

Using a beauty case study with 70K+ mentions across 9 brands, including NARS, Saie, and Maybelline, he breaks down why big numbers can be misleading — and why the best insights often depend on where you zoom in.

🎥 Watch the full session to see more via the link in bio! by @youscan.io

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2 months ago