Instagram story viewer> @yuedaodidimandy> Posts

Mandy ✨

@yuedaodidimandy

2.8K

followers

522

following

Content + campaigns that convert 🎯
F&B • wellness • local brands
UGC • influencer campaigns • social strategy
SG • JB • Bali 🌏
📩 [email protected]

POSTS STORIES REELS

JB side quest unlocked!
Met my first Bumble BFF in JB and she came to watch + film my very first salsa class 🤣
Slowly finding my people here ✨#sidequest by @yuedaodidimandy

Absolutely the best pizza in singapore at @vincenzocapuano.sg.

Not a paid segment, their pizza really tastes as good as it looks.

📷: a1ii + 28-70 f2 GM, aputure storm 80c by @yuedaodidimandy

Lately I’ve been thinking, if I can’t find a job I genuinely like, maybe I’ll just create one for myself.

And if I can’t find someone I really enjoy spending time with, I’ll keep becoming someone I enjoy spending time with. I already quite like my own company anyway.

Maybe not everything has to be found. Some things we can create for ourselves.

Also, since so many of you have been asking about this sparkly top, it’s from @bambiwater_official . Surprisingly comfy and supportive even after running around all day in this heat.

Linked in my bio/story if you’ve been asking for it too.

Shot by @unkerchongphoto at @stylehausstudio
Shine by @amarancreators by @yuedaodidimandy

POV: you have ADHD and finally find a fidget toy you can wear while still looking cute ✨

Been playing with this little charm nonstop since the @wanderlustandco event with @jimenamuchsel 🤭 My ADHD brain is very pleased. by @yuedaodidimandy

Good news for my Northside friends; Basil King just opened a new outlet in Woodlands & it may be near you! ❤️

Either you break the yolk or break the heart 🥹

📍Basil King – 888 Plaza
888 Woodlands Drive 50, Bai Sheng Food Court, Singapore 730888

🕒 Daily: 11AM – 9:30PM

✨️Definitely worth checking out if you're craving a comforting Thai meal! 🌶️🍳🍚

#basilkingsg #sgfoodblogger #sgeats #thaifoodsg #woodlands by @yuedaodidimandy

I arrived at the Valentino Beauty House Party with an iPhone 15 Pro Max, a tripod and one small Amaran Go light. I planned to stay for an hour.

I stayed for almost three.

My friend joined me later, and we created without a shot list. We simply followed the retro interiors, warm lighting, colours and atmosphere. One spontaneous upside down pose even inspired other guests to try their own versions.

Between the fragrance, interactive moments and limited edition Açaí Coco gelato by Birds of Paradise, the experience felt thoughtful without trying too hard. Sweet, intimate and memorable.

What I loved most was seeing people help one another feel confident in front of the camera. I found myself helping strangers with lighting, posing and framing too, and it felt unexpectedly fulfilling.

Strong branding does more than make something look beautiful. It creates emotion, connection and memory.

As I build my own creative studio, I keep returning to this:

“I do not only think about whether something looks beautiful. I think about why people remember it.”

AI can support ideation and execution, but scent, light, texture and human connection make branding real.

The strongest brands are not only seen. They are felt.
@valentino.beauty by @yuedaodidimandy

Time out with a fresh serve 🏓 with @somersbysg @gastrobeatsofficial

📷 @sigmasingapore 17-40 1.8 Art

😍@yuedaodidimandy fabulous as always by @yuedaodidimandy

we are almost all of us in the habit of closing the book before the last chapter.

We judge the season we’re in before we know what it was preparing us for.

We decide the relationship wasn’t worth it before we understand what it taught us.

We call the business a failure before we know what the business is becoming.

I was moving through GastroBeats - not working, just noticing.

A dog that made strangers feel like neighbours.
Light that made everyone look like the best version of themselves.
The smell of something warm that pulled people, briefly, back into their bodies.

None of it was planned.
All of it was the thing people would carry home.

This is what great marketing actually is.

Not reach.
Not output.
Not trying to be everywhere at once.

Designing conditions where meaning has room to happen.

And this is also, I think, what a good life is.

Not optimised.
Not efficient.
Not fully legible at the time you’re living it.

Just present enough that the meaning, when it arrives — and it does arrive - has somewhere to land.

To every founder reading this in a hard season:

Incompleteness is not failure.

Incompleteness is the middle of the story.

The protagonist never knows, in chapter seven, what the book is about.

That’s not a flaw in the design.

That is the design.

📍 @gastrobeatsofficial - for the ones who are still mid-chapter.

Shot by @the.midlifers @unkerchongphoto 🤍 by @yuedaodidimandy

Smoked dino ribs the size of my head? Say less. 🔥
@jettbarbecue brought the heat to @gastrobeatsofficial , so this spread needed its own moment.

Shot mostly on iPhone 15 Pro Max & iPhone 17 Pro Max with @amarancreators - no heavy filter, just good light, good BBQ, and a little F&B content brain.

Big love to @the.midlifers and @unkerchongphoto for helping me shoot, and @chaoxangel for the light. ✨

Who are you getting messy with at GastroBeats? Tag your festival +1 👇

#GastroBeats #GastroBeats2026 #JettBBQ #SingaporeFoodie #SGFoodie by @yuedaodidimandy