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Zero Proof Cocktails

@zero_proof_cocktails

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A best-selling book featuring non-alcoholic cocktail recipes + mindful drinking, sober curious & mocktail history by Elva Ramirez.🌿✨ Link in bio. 🌿✨
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Had the honor of joining @abcnewslive to discuss Dry January! This was so fun! Eternal thanks to @willganss, @dianermacedo and the great team at ABC News Live. (This made me miss my old producing days so much.) 🌱🍹💫 by @zero_proof_cocktails
8
3 years ago
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New recipe drop! In time for hot summer parties, I created a recipe for my pals at @ThriveMarket that lets guests choose their mixer. ⁠ ⁠ You make the base, and then finish it with your bubbles of choice, such as non-alc sparkling wine, fizzy citrus water or my favorite, Fentiman's Rose Lemonade.⁠ ⁠ The key to a compelling drinks base (especially if it’s intended for non-alcoholic cocktails) is creating levels of flavors. ⁠ ⁠ In this case, we start with a tea that layers different kinds of mint notes with cinnamon. The result marries herbaceousness with a soft heat. Next, yuzu and pineapple deliver tangy brightness while a hit of hot yuzu sauce (typically used for marinades or salads) introduces a lingering, slightly savory finish that cuts⁠ through the sparkling wine or lemonade.⁠ ⁠ Yuzu is a very tart Japanese citrus fruit; you can find bottled yuzu juice and hot yuzu sauce in the Japanese section of specialty food stores or online. Look for 100% yuzu juice that is not pre-sweetened. Use only 100% mint teas, so that other flavors don’t interfere with the cocktail’s flavor profile.⁠ ⁠ 📷️: @matthewroderick for Thrive Market ⁠ ⁠ ⁠ 🌼🥃🌿 ⁠ ⁠#teamzeroproof ⁠ #nonalcoholic #hangoverfree #sober #soberlife #soberlifestyle #mindfuldrinking #moderation #lifestylechange #soberweekend #drinkinginmoderation #boozefree #alcoholfree #sobriety #sobergirlsociety #soberaf #mocktails #mocktailrecipe #cocktailrecipes by @zero_proof_cocktails
7
4 years ago
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Wow, you guys. Last week, I attended Tales of the Cocktail, the annual bartending conference in New Orleans. I was invited to do a book signing as part of my nomination for their book awards.⁠ ⁠ I showed up . . . and the book was sold out! According to organizers, it was the third title to sell out at Tales. ⁠ ⁠ That was the *very last scenario* I was expecting. If you just started following this account, or picked up the book last week -- my heartfelt thanks for making my week.⁠ ⁠ A new recipe coming this week. (I know! Finally!)⁠ ⁠ Thanks to everyone at Tales and hi to all the new followers. ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ 🌼🥃🌿 #teamzeroproof ⁠ #nonalcoholic #hangoverfree #sober #soberlife #soberlifestyle #mindfuldrinking #moderation #lifestylechange #soberweekend #drinkinginmoderation #boozefree #alcoholfree #sobriety #sobergirlsociety #soberaf #mocktails by @zero_proof_cocktails
5
4 years ago
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Well! Breaking my social media silence with a banger: Zero Proof is a top 10 finalist for this year's 2022 Spirited Awards, in the Best New Cocktail Book category at Tales of the Cocktail. ( *insert air horn and confetti 🎉*)⁠ ⁠ Supremely honored and deeply humbled to be included alongside so many industry people that I deeply admire. ⁠ ⁠ The Zero Proof feed has been quiet (I know! Sorry!) but hoping to work up more videos, recipes and short blogs *very* soon. ⁠ ⁠ Thank you to everyone who follows this account and for everyone who has supported my small but growing Team Zero Proof. ⁠ ⁠ ⁠ 🌼🥃🌿 ⁠#teamzeroproof ⁠ ⁠ ⁠ ⁠ ⁠ #sobercurious #boozeless #nonalc #zeroproof ⁠ #nonalcoholic #hangoverfree #sober #soberlife #soberlifestyle #mindfuldrinking #moderation #lifestylechange #soberweekend #drinkinginmoderation #boozefree #alcoholfree #sobriety #sobergirlsociety #soberaf #mocktails #mocktail by @zero_proof_cocktails
4
4 years ago
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That hint of spring flowers in the air brings to mind bees and wild honey. This zero proof drink, created for the book by Everleaf Aperitif (@everleafdrinks) founder Paul Mathew (@everleaf_paul) is delightfull well-rounded and polished with a refined floral dryness.⁠ ⁠ Bee pollen gives this drink a dense nuttiness that filters the honey into an element that’s more than merely sweet.⁠ ⁠ “We’ve seen a lot about the importance of bees as eco-system pollinators,” he told me. “This drink is a celebration of the part bees play in making sure Everleaf’s plants are around forever.”⁠ ⁠ You can find the Everbee on page 123 of the book, alongside over 80 more recipes.⁠ ⁠ 🌼🥃🌿 ⁠#teamzeroproof ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #sobercurious #boozeless #nonalc #zeroproof ⁠ #nonalcoholic #hangoverfree #sober #soberlife #soberlifestyle #mindfuldrinking #moderation #lifestylechange #soberweekend #drinkinginmoderation #boozefree #alcoholfree #sobriety #sobergirlsociety #soberaf #mocktails #mocktail by @zero_proof_cocktails
5
5 years ago
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Do you like zero proof drinks but also still haven't given up the occasional gin-and-tonic or a glass of Champagne? You're not alone. (Also: Same.)⁠ ⁠ I've written about this before but the vast majority of the momentum behind the zero proof movement is led by consumers who still drink. ⁠ ⁠ Last fall, NielsenIQ reported that in 2021, nearly 8 in 10 zero proof consumers still also drink alcohol. ⁠ ⁠ Strong sales for non-alcoholic products are driven by health and wellness trends but also innovation. While non-alcoholic beer has existed for some time, the expansion of the category into premium spirits, aperitifs and ready-to-drink cans has pulled in consumer interest. ⁠ ⁠ Consumer demand for zero proof suggests that people are motivated to limit the impacts of drinking, and they are making decisions that favor taste over buzz. ⁠ ⁠ In 2021, non-alcoholic sales notched $331 million, up 33.2% from the year prior, according to NielsenIQ. ⁠ ⁠ ⁠ ⁠ 🌼🥃🌿 ⁠ ⁠ ⁠#teamzeroproof #zeroproof #nonalc⁠ #nonalcoholic #hangoverfree #mindfuldrinking #moderation #lifestylechange #drinkinginmoderation #boozefree #alcoholfree by @zero_proof_cocktails
3
5 years ago
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New recipe drop: Did someone say Ramos Fizz?⁠ ⁠ Fizzes, or drinks made with egg whites, are part of a long tradition of "eye openers," or light drinks designed for brunch and daytime sipping. ⁠ ⁠ One of the most famous fizzes of them all is the Ramos Gin Fizz, which is beloved by bartenders (it’s so creamy and delicious) but also despised by bartenders (it takes a long time to shake properly, which can be a killer on a busy bar night). ⁠ ⁠ In this zero proof twist on the classic, there’s no gin but the introduction of orange juice cubes amps up the citrus-and-cream allure of the drink. It's finished with the pretty sparkle of Blood Orange HOP WTR (@hopwtr).⁠ ⁠ Pro tip: Shake it until you’re tired, then shake it again. ⁠ ⁠ Using orange juice ice cubes in this drink will chill the liquid, and add a touch of flavor but keep the amount of extra dilution down. This is a way to introduce flavor without watering down the drink, which would be the case with regular ice cubes.⁠ ⁠ ⁠ 🌼🥃🌿 ⁠ ⁠ ⁠ ⁠ ⁠ ⁠#teamzeroproof #zeroproof #sobercurious #dryjanuary #dryuary #nonalc #nonalcoholic #hangoverfree #sober #soberlife #soberlifestyle #mindfuldrinking #moderation #lifestylechange #soberweekend #drinkinginmoderation #boozefree #alcoholfree #sobriety #sobergirlsociety #soberaf #mocktails by @zero_proof_cocktails
13
5 years ago
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New recipe drop: Check out the Digital Nomad.⁠ ⁠ A recipe for pineapple sherbet in an 1891 cocktail book serves as the inspiration for a zero proof riff on shaved ice, with tasting notes that temper the zing of citrus with a whisper of chocolate and the sparkle of classic HOP WTR (@hopwtr), a hops-infused fizzy water.⁠ ⁠ The result: A drink that’s as pleasant in the early afternoon as it is late at night, and appropriate for any season, whether it’s a cold winter or a bright summer day.⁠ ⁠ 🌼🥃🌿 ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠#teamzeroproof #zeroproof #dryjanuary #dryuary #nonalc #sobercurious #nonalcoholic #hangoverfree #sober #soberlife #soberlifestyle #mindfuldrinking #moderation #lifestylechange #soberweekend #drinkinginmoderation #boozefree #alcoholfree #sobriety #sobergirlsociety #soberaf #mocktails by @zero_proof_cocktails
7
5 years ago
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I get hundreds of emails, comments and DMs about Dry January. Here’s the trend I’ve noticed: Most people begin by framing Dry January in a negative way. ⁠ ⁠ Typical emails and blog posts offer ways to “survive” Dry January, which is “a month of social exile” and is all but fated to be “boring.”⁠ ⁠ This type of attitude, that Dry January is something joyless to be gotten through, only reinforces the idea that alcohol is the default setting for good times, and everything else is lacking. ⁠ ⁠ Describing taking a month off of drinking with phrases like “social exile”, “survival” and “boring” paint Dry January in bleak terms that suggest it’s only meaningful when it’s over.⁠ ⁠ My favorite fitness instructor will often tell the class that you don’t have to work out, you get to work out. He will point out that being able to move freely, to dance even, is about finding joy, not focusing on tedium or even the short term pain of squats and planks. ⁠ ⁠ Changing that perspective, transforming repetitive lifts into mindful moments, can really make an impact in how one approaches daily workouts. I find this grateful-to-be-here attitude gives me a mental kick even if my body isn’t always entirely energetic at the moment. What happens next? You do the workout and you feel great afterwards. ⁠ ⁠ In a similar way, this kind of thinking can apply to Dry January. No one has to do Dry January. You get to give yourself a drinking re-set.⁠ ⁠ There will be no suffering in social exile, but if you go into Dry January expecting it to be dull, maybe it will be. ⁠ ⁠ Rather, if you think of Dry January as the re-set that it is, and approach it as a gift of mindfulness, not only will it be easier to do, but you may discover new things about yourself. A month off is a great time to build new habits or tricks that will resonate if you do go back to the occasional drink in the post-January months. ⁠ ⁠ Everyone’s journey is different, but a positive attitude really does make nearly everything easier to tackle.⁠ ⁠ ⁠ 🌼🥃🌿 ⁠ ⁠ ⁠#teamzeroproof #dryjanuary #dryuary⁠ #nonalcoholic #hangoverfree #mindfuldrinking #moderation by @zero_proof_cocktails
8
5 years ago
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There's no such thing as a healthy amount of alcohol that is safe for heart function, according to the World Heart Federation. ⁠ ⁠ In a report published on Jan. 20, the WHF “is challenging the widespread notion that drinking moderate amounts of alcohol can decrease the risk of heart disease."⁠ ⁠ “Contrary to popular opinion, alcohol is not good for the heart,” the WHF states. Despite (or perhaps, because of) media messaging about “healthy amounts” of drinking, the rates of cardiovascular disease have nearly doubled in the 2000’s, claiming over 18.5 million lives. In 2019, over 500 millions of cardiovascular disease were reported, while 2.4 million deaths were linked to alcohol use.⁠ ⁠ The report, which cites over forty studies and global research by the World Health Organization and others, argues that alcohol abuse cuts across country and demographic lines. In particular, pervasive messaging about “healthy amounts of drinking” targets young drinkers. ⁠ ⁠ That said, the WHF report has some critics, who point out that the organization cherry-picked its findings. The American Heart Association tells CNN that they promote “moderation.” “We concluded that if one doesn't drink alcohol, do not start; and if one does drink alcohol, limit intake,” Dr. Mariell Jessup, the chief science and medical officer for the AHA, said.⁠ ⁠ While the merits of the study may yet still be debated, one quote in the WHF report resonates: “The portrayal of alcohol as necessary for a vibrant social life has diverted attention from the harms of alcohol use.”⁠ ⁠ ⁠ 🌼🥃🌿 ⁠ ⁠ ⁠ ⁠#teamzeroproof #dryjanuary #dryuary⁠ #nonalcoholic #hangoverfree #sober #soberlife #mindfuldrinking #moderation #zeroproof by @zero_proof_cocktails
0
5 years ago
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New recipe drop: Pineapple spice is what you want, what you really, really want. ⁠ ⁠ Pineapple shows up often in zero proof drinks because of its built-in sweetness and its lively froth, but also due to its carefree, escapist connotations. ⁠ ⁠ In this new recipe, Spice World Tour, I pair pineapple and a rich homemade spiced syrup with the tart zing of Mango HOP WTR (@hopwtr). ⁠ ⁠ Having friends over? The Spice World Tour is just thing to please all of those personalities at once. ⁠ ⁠ Shake it down, wind it all around. ⁠ ⁠ ⁠ 🌼🥃🌿 ⁠ ⁠ ⁠ ⁠ ⁠#teamzeroproof #zeroproof #nonalc #dryjanuary #dryuary ⁠ #nonalcoholic #hangoverfree #sober #soberlife #soberlifestyle #mindfuldrinking #moderation #lifestylechange #soberweekend #drinkinginmoderation #boozefree #alcoholfree #sobriety #sobergirlsociety #soberaf #mocktails by @zero_proof_cocktails
5
5 years ago
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More than just a passing trend, the no- and low-alcohol market is now valued at just under $10 billion, according to new research by IWSR Drinks Market Analysis.⁠ ⁠ Key findings from the newly released report show that the no- and low-alcohol sector sustained momentum in 2021, even as bars across the country re-opened. ⁠ ⁠ The no- and low-alcohol sector continues to outperform full-alcohol across ten key global markets. Sales grew by 6% in volume over the last year, and now represent 3.5% of the total alcohol market. (An earlier IWSR report predicts that the category will grow to 30% within the next few years.)⁠ ⁠ What's behind the strong sales? Moderation. ⁠ ⁠ Nearly half (43%) of consumers in these markets said they switched between no- and low-alcohol options and full-alcohol drinks. Many said they chose a no- or low-alcoholic drink because they were trying to avoid the effects of liquor.⁠ ⁠ Only 17% of consumers surveyed avoid alcohol completely. In the U.S., an estimated 23% of no/low drinkers abstain from alcohol. ⁠ ⁠ The most surprising finding: Most consumers prefer no/low drinks in the day or during the early evening but not late at night. "Only 5-6% of no/low consumers drink it after 11 p.m.," IWSR's press release says. "Many no/low brands targeting late night partying and dark spirits occasions have found it tougher to gain consumer acceptance."⁠ ⁠ That said, the strength of the no/low sales point to quickly-evolving social mores. ⁠ ⁠ Once dismissed as a fad or something to be embarrassed about, the no/low category is finally gaining what it has sought all along: Respect in the marketplace.⁠ ⁠ ⁠ ⁠ 🌼🥃🌿⁠ ⁠#teamzeroproof #dryjanuary #dryuary #zeroproof #nonalc ⁠ #nonalcoholic #hangoverfree #sober #soberlife #soberlifestyle #mindfuldrinking #moderation #lifestylechange #soberweekend #drinkinginmoderation #boozefree #alcoholfree #sobriety #sobergirlsociety #soberaf #mocktails by @zero_proof_cocktails
12
5 years ago
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