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Zero Fox Co | European Rodeo

@zerofoxco

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Tradition | Faith | Fortitude
European rodeo wear
Built with riders. Tested in the arena.
EU delivery 3–7 days • no import fees ⬇️
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From Belgium to Cheyenne. Ilona Bercx just rode her way to Vice World Champion at the Women’s Ranch Bronc Championships during Cheyenne Frontier Days. Read that again. A Belgian rider. On that stage. In that arena. Against the world. This is exactly why ZFC exists: to support the riders who are putting European rodeo on the map, one ride at a time. Proud doesn’t even cover it. Congratulations Ilona. Vice World Champion. ZFC rider Ilona Bercx celebrating becoming Vice World Champion at the Women’s Ranch Bronc Championships during Cheyenne Frontier Days, representing Belgian and European rodeo on the world stage. taken in Cheyenne Frontier Days by @zerofoxco
19
3 months ago
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European rodeo does not need another merch brand. It needs gear with a purpose. Shirts built for the arena. Jerseys built for the bullfighters. Caps, patches, tees and hoodies built around the culture. Not copied from somewhere else. Not dressed up as cowboy fashion. Not made for people who only want the look. Zero Fox Co is built for the riders, crews, stock contractors, families and fans who are building European rodeo from the ground up. Arena gear. Rodeo attitude. European roots. European rodeo deserves a European rodeo brand. Founder/operator of Zero Fox Co wearing a black cowboy hat and ZFC branded shirt with sleeve print, featured in a brand statement graphic reading “European rodeo deserves a European rodeo brand.” The image represents Zero Fox Co as a European rodeo apparel brand focused on arena gear, rodeo culture, bull riding, riders, crews, stock contractors and the growing European rodeo community. taken in Geel, Belgium by @zerofoxco
4
5 months ago
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Most patches are made to look good. This one is made to hold up when it matters. Built from high-quality felt. Dense, precise silver stitching that doesn’t break under pressure. Designed to take hits, friction, sweat, and long days in the arena. For your vest. For your chaps. For your shirt. For your bag. Wherever you carry your work. Comes standard with heat-activated adhesive backing so it stays exactly where it belongs. No shortcuts. No compromises. Just gear that performs when you do. Available soon in our webshop. Want your own mark on gear that actually lasts? We also make custom patches, built to the same standard. Send us a message. Black triangular Zero Fox Co embroidered patch with silver ZFC lettering and bird skull design, high-quality felt material and durable stitching, designed for rodeo gear like protective vests, chaps, shirts and bags, premium western apparel patch with heat-activated adhesive backing, custom embroidery patches available. taken in Geel, Belgium by @zerofoxco
1
6 months ago
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Don't have tickets to the biggest rodeo in Belgium? We got your back! 🐎 The winner will be announced this Friday taken in Gipsy Horses Ranch by @zerofoxco
59
2 months ago
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Somewhere between horses, rodeos, dirt and trying to keep my life somewhat organised… there’s @zerofoxco 😂 Proud to have them along for the ride and even happier to wear gear that feels just as at home in the arena as it does in everyday life. Good horses. Good gear. Zero fox given. ✌️ by @zerofoxco
0
2 months ago
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Meet Lesley. Chief Operations Cowgirl at Zero Fox Co. Former barrel racer. Current keeper of the chaos. She handles the numbers, the planning, the finance, the operations, and the “did anyone actually order that?” side of the brand. Basically: while the rest of us are chasing ideas, rodeo stories, gear, deadlines and arena dust, Lesley makes sure the wheels stay on the wagon. Zero Fox Co is built on Tradition, Faith and Fortitude. Lesley brings the fourth thing every serious brand needs: someone who can actually run the damn operation. Photo introducing Lesley, Chief Operations Cowgirl at Zero Fox Co, a Belgian European rodeo brand. Lesley is a former barrel racer and manages finance, planning and operations for the western lifestyle and rodeo apparel brand. taken in Geel, Belgium by @zerofoxco
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4 months ago
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🤷🏻‍♂️ by @zerofoxco
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2 months ago
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We got your back! Send us a DM if you need magic to happen 📨 taken in Geel, Belgium by @zerofoxco
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3 months ago
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Anybody can put a cowboy graphic on a shirt and call themselves a rodeo brand. We’d rather build gear that actually works in the arena. These chaps needed more than a cosmetic fix. We made them longer, replaced the worn tassels and rebuilt the lower-leg and ankle sections with significantly more padding: right where a pickup man needs protection most. Extended. Rebuilt. Reinforced. Pickup-man proof. This is what we bring to the table: embroidery, customisation, repairs and functional modifications made around the rider, the job and the abuse the gear has to take. Got rodeo gear that almost works? Bring it to us. We’ll make it earn its place in the arena. White custom rodeo chaps with black fringe and sponsor patches laid out on dry grass, showing upgraded craftsmanship by Zero Fox Co, including longer length, replaced tassels, and extra padding at the lower legs and ankles for pickup man protection. taken in Geel, Belgium by @zerofoxco
0
3 months ago
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Dragging a shirt through arena dirt looks stupid. Fair. But the point was never to make a clean product video. The point was to see what happens when the shirt meets dirt, friction, movement and bad decisions. Because our gear does not get released just because it looks good in photos. It has to earn the ZFC brand. ZFC rodeo shirt prototype tested in arena dirt as part of product development for European rodeo apparel, showing the brand standard behind durability, movement, friction and real-use testing before release. taken in Gipsy Horses Ranch by @zerofoxco
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3 months ago
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The stupid part got the attention. Now the useful part: what did the test actually show? ZFC rodeo shirt prototype shown after an arena abuse test with horse, rope, dirt and friction. Carousel explains what the test showed about fabric durability, movement, fit, dirt resistance and product development for European rodeo apparel before release. taken in Geel, Belgium by @zerofoxco
1
3 months ago
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Cowboys and cowgirls were never made by costumes, trends or hashtags. They are made in cold barns, muddy arenas, long drives and the moments when quitting would be easier. Here in Europe, the western way was not handed to us. We built it. We fought for it. And we keep it alive: one rider, one ranch and one arena at a time. We honour the traditions that came before us. We hold on to faith when the odds turn against us. And we carry the fortitude to get back up every damn time. We put our families and animals first. Different countries. Different languages. Same code: Tradition | Faith | Fortitude To the cowboys and cowgirls building European rodeo from the ground up: This day is yours. Long live the cowboy. Long live the cowgirl. Long live European rodeo. taken in Geel, Belgium by @zerofoxco
0
3 months ago
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