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Super excited about the award nominee @ @berlincommercial AI vs 16mm film by @1stavemachine
6
a month ago
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Some moments become legend because no camera was there. Pelé's lost 1959 goal at Rua Javari is one of them.

Built from archives, memories, and AI, we joined the @GoogleDeepMind team as AI production partner to help give that moment a new body.

A tribute to craft, technology, and the game that connects generations.

Now playing at @spherevegas.
Watch the full film at goo.gle/pelé. Link in bio.

The SGx crew who worked on Pelé's Lost Goal, alongside Google DeepMind, @pele Brand and the wider project team:
Agency: @specialguestx + @specialguestagram 
Executive Creative Director: @miguelvespada 
Global Executive Creative Director: @aaron.a.duffy 
Director & AI Lead: @lucas.ortiz.estefanell 
Senior Executive Producer: @andrwgllr 
Executive Producer & Line Producer: @malurodtv 
Project Manager: @jo.biscailuz 
AI Content Strategist: @alexadema 
AI Artists:
@pepusbc 
@jrdi.color 
@som.laclau 
Senior AI Technical Artist: @klangav 
Editor: @angelgiovannih by @1stavemachine
8
3 months ago
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A goal no camera ever caught, on August 2, 1959. Pelé's three consecutive sombreros at Rua Javari, remembered by everyone who saw it, filmed by no one.
We worked as AI production partner alongside @GoogleDeepMind and the @pele Brand, with historians, Pelé's family and the players who were there, to reconstruct it; frame by frame, from memory into motion.
Filmed on the original pitch. Now on permanent display at the Pelé Museum, Santos.

Watch the full film at goo.gle/pelé. Link in bio.

We're only a piece in this massive technological and historical endeavor.
Congratulations to the team making the invisible, visible.
Agency: @specialguestx + @specialguestagram 
Executive Creative Director: @miguelvespada 
Global Executive Creative Director: @aaron.a.duffy 
Director & AI Lead: @lucas.ortiz.estefanell 
Senior Executive Producer: @andrwgllr 
Executive Producer & Line Producer: @malurodtv 
Project Manager: @jo.biscailuz 
AI Content Strategist: @alexadema 
AI Artists: 
@pepusbc 
@jrdi.color 
@som.laclau 
Senior AI Technical Artist: @klangav 
Editor: @angelgiovannih by @1stavemachine
33
3 months ago
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Gemini Cam transforms fans live in the arena. Unveiled at the @nba Draft, the fan experience expanded in real-time. 
Pure fandom. Your team. Your spotlight. Bigger than before.
The best technology doesn't show off. It just makes the moment better.

Congratulations team! You're our champions!

@guardabrazo @sr_woof 
@laurafajardoc @brunobarran @lanczos @creativengineer.jpg @katehitchings @a_lobravo @flowlab.studios Ramón Illobre & Javier Aránega by @1stavemachine
31
3 months ago
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From set to AI — @mathery___ ’s always been in the business of building worlds no one’s seen before. Congrats to @mathery___ on landing in the Top 10 at the @runwayapp AI Film Festival, bringing the same meticulous craft they’ve always brought, to a brand new canvas. Link in bio. 🔗 by @1stavemachine
2
4 months ago
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@spotify Billions Club Live with @teddysphotos is a concert film directed by @emilnava and @edieamos made in collaboration with Spotify’s In-House Creative Team.

Set in Dublin, the film captures an intimate performance celebrating a major milestone, Sheeran becoming the first artist to have four tracks hit over 3 billion streams. by @1stavemachine
10
5 months ago
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It’s true: The Webby Gods have cast their gaze upon us—and smiled. They’ve bestowed Love with a win for Best Video & Film Technology.

In the making of this music video, there were mirrors, plastics, optical illusions, state-of-the-art robotics, codes and programs and to-the-millimeter measurements. Whoozits and whatzits. Gizmos and gadgets galore. The whole thing was, frankly, not friggin’ easy. 

It was a massive team effort, and none of it would’ve been possible without our incredibly talented collaborators at @1stavemachine, @specialguestagram, @specialguestx, and @universalrobots. Thank you for watching. by @1stavemachine
18
5 months ago
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At this point we are going to need a bigger shelf! OKGo "LOVE" wins SXSW Audience Award, Music Video Competition 🏆

#sxsw #sxswfilmtv by @1stavemachine
24
6 months ago
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Happy International Women’s Day! by @1stavemachine
7
7 months ago
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BTS moments from our Wix Super Bowl project we shot over in Tblisi Georgia #Dreamteam ❤️ by @1stavemachine
12
8 months ago
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Director @tabrown_film is back with his latest work: ‘Free to Date’, @facebook Dating’s first-ever ad campaign in Austin and Dallas. Just in time for Valentine’s season, the campaign highlights what sets Facebook Dating apart — completely free, no upsells, no paywalled matches — and connects users through their existing social networks. Produced by @1stAveMachine and @SpecialGuest, the campaign puts freedom back into dating.
⚫️
⚫️
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#facebook #dating #facebookdating #meta #commercial #filmmakers #filmmaking #productioncompany #production #cinematic #cinematography #director #love by @1stavemachine
2
8 months ago
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@TimBrown’s latest collaboration with @Wix takes vibe coding all the way to the Super Bowl. This new spot brings a creator’s journey to life, blending human imagination with AI-powered tools through Wix Harmony. Every frame celebrates the harmony between technology and creativity, making the act of building not just fast, but meaningful.

Credits:
Production Company: 1stAveMachine
Director: Tim Brown
Producer: Mike Capon
EP: Kerry Smart
1st AD: Khrystyna Illyina
DOP: Adam Bentel
Production Designer: SlowPulse
HMU: Anna Gadelia
Styling: Kato Gelashvili
Service Company: RSH Georgia
Grade: ETC
Post: ETC
Client: WIX by @1stavemachine
1
8 months ago
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