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23bis

@23bis_

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Creative Agency & Content Production with you, society and the environment in mind. Based in Lausanne and Zürich 👀
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It’s a wrap 🙇🏻‍♂️ L’Atelier des Etablisseurs, by Audemars Piguet. One week, all over Switzerland. Some of the most talented, most singular artisans we’ve met. Good catering. Less good catering. All eaten on camping chairs. Hands full of silver dust, gold dust, and rolls and rolls of @kodak_shootfilm . We wrapped it all with memories that’ll last as long as the Swiss savoir-faire we came here to capture. Thank you to everyone involved, to the AP team for the trust, and to every artisan for their humility and transparency. We had fun. FR It’s a wrap 🙇🏻‍♂️ L’Atelier des Établisseurs, by Audemars Piguet. Une semaine intense, à travers toute la Suisse. On a pu rencontrer certains des artisan·es les plus talentueux·ses et singulier·ères de Suisse. Du bon catering, parfois du moins bon. Mais toujours mangé sur des chaises de camping. On a eu les mains pleines de poussière d’argent, de poussière d’or, et des bobines et des bobines de pellicule Kodak remplies de surprises. Et on repart avec des souvenirs plein la tête (et un super projet). Merci à toutes celles et ceux qui ont participé, merci à l’équipe AP pour la confiance, et merci aux artisan·es pour leur humilité et leur transparence. On s’est bien amusés ✨ by @23bis_
2
5 days ago
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Artisans’ workshops, as we found them. L’Atelier des Etablisseurs, by Audemars Piguet. Natural light, tools worn smooth by years of use: each image documents a space built around a single obsession. Stills shot by the great @hey.charlotte.favre and @_charlotterobin. Discover the full project online, link in bio. 📸 - Des ateliers à nu, tels qu’on les a trouvés. L’Atelier des Établisseurs, par Audemars Piguet. Lumière naturelle, outils patinés par les années : chaque image documente ces espaces construits autour d’une seule et même obsession, un seul savoir-faire. Photos signées par les super @hey.charlotte.favre et @_charlotterobin. Le projet complet est en ligne, lien en bio. 📸 Credits Client : Audemars Piguet Agency & Production Company : @23bis_ Production : @gg.saurer Production Assistant : @liz.keravec Directors : @guillaume.mgrz, @yonel_moerch First Assistant Director : @mathounoz, @yannick.maron Artistic & Creative Direction : @guillaume.mgrz Director of Photography : @fabiotozzodp Gaffer : @olivermuff.photography Electrician : @boring_light 1st AC : Micky Scharer, @tombrownthefirst 2nd AC : @cedricheckly, @aurnatorpalier Sound Operator : Camille Bonard, @raphael_herzig, @julien_matthey Photographer : @hey.charlotte.favre, @_charlotterobin Assistant Photographer : @santiagezmartino, @alexandrewillaume Set Designer : Juliana Stadelmann Stylist : @marionlucieguyot Lead Editors : @yonel_moerch, @nath.jvr Color Grader : @________epilogue – @fabio__gasser Title Design : @_mattiamarchese Music Composer : @selaruioana Audio Post-production : @stringandtins Sound Design & Mix : @adamhare_ Audio Producer : Katie Buxton by @23bis_
9
20 days ago
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How do you film Audemars Piguet, without filming Audemars Piguet? 🎥 You find the people who carry the vision without carrying the name: the independent artisans whose hands actually make it real. L’Atelier des Etablisseurs, by Audemars Piguet. We shot them entirely on 35mm: finite rolls, sketchy playback, almost nothing to fix in post. The same rules the artisans live by every time they pick up a tool, you don’t get to redo an engraving, you don’t get to undo enamel work. For once, the camera worked the same way. The crew slowed down. The takes got sharper. Huge thanks to Audemars Piguet for the long-lasting trust, and to every artisan who let us into their world. Shoutout to @yonel_moerch and @guillaume.mgrz for directing, @fabiotozzodp for the photo direction, @hey.charlotte.favre and @_charlotterobin for the stills, and a biiig s/o to @gg.saurer and @mathounoz for keeping the shoot on track. Long live Swiss craftsmanship, and long live productions that don’t feel like work. Discover all the episodes and the full case study on our website, link in bio. Credits Client : Audemars Piguet Agency & Production Company : @23bis_ Production : @gg.saurer Production Assistant : @liz.keravec Directors : @guillaume.mgrz, @yonel_moerch First Assistant Director : @mathounoz, @yannick.maron Artistic & Creative Direction : @guillaume.mgrz Director of Photography : @fabiotozzodp Gaffer : @olivermuff.photography Electrician : @boring_light 1st AC : Micky Scharer, @tombrownthefirst 2nd AC : @cedricheckly, @aurnatorpalier Sound Operator : Camille Bonard, @raphael_herzig, @julien_matthey Photographer : @hey.charlotte.favre, @_charlotterobin Assistant Photographer : @santiagezmartino, @alexandrewillaume Set Designer : Juliana Stadelmann Stylist : @marionlucieguyot Lead Editors : @yonel_moerch, @nath.jvr Color Grader : @________epilogue – @fabio__gasser Title Design : @_mattiamarchese Music Composer : @selaruioana Audio Post-production : @stringandtins Sound Design & Mix : @adamhare_ Audio Producer : Katie Buxton by @23bis_
31
25 days ago
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Können Banken sich von einer wirklich menschlichen Seite zeigen? PostFinance wollte mehr als nur eine weitere perfekt geschniegelte B2B-Kampagne. Um auf echte Resonanz zu stossen, braucht es glaubwürdige Geschichten, mit denen man sich identifizieren kann, erzählt von Menschen, die es erlebt haben. Gemeinsam mit @sir___mary setzten wir auf echte Persönlichkeiten und ehrliche Gespräche, mit allem was zur Unternehmensgründung dazugehört: Mut, Passion, Stolz, lästige Admin, aber auch die Menschen, die einen unterstützen. Mit diesem Ansatz positionierte sich die PostFinance als emphatischen, hilfsbereiten und kompetenten Partner für alle, die sich dem unternehmerischen Abenteuer stellen wollen. Entdecke den Case Study auf unserer Website! - Est-ce qu’une banque comme @postfinance peut créer une connexion véritablement humaine ? C’est le défi qu’on a relevé avec l’agence @SirMary. Toute l’équipe voulait aller au-delà d’une énième campagne B2B parfaitement lissée. Avec des personnalités vraies, des conversations honnêtes et tous les challenges qui viennent lorsqu’on lance son entreprise. Parce que si beaucoup rêvent de diriger leur propre boîte, personne ne rêve de l’admin qui vient avec. PostFinance a eu le courage de ne rien couper. En se positionnant comme le partenaire qui comprend vraiment celles et ceux qui se lancent. Découvrez le case study sur notre site! Credits Agency: sir___mary Creative Director: @luca_mosso Production: @23bis_ Director: @neifou Producer: @marta.haugsand Assistant Director: @iznogoudee, @mathounoz Assistant Producer: @liz.keravec DOP: Tobias Kubli Photographer: @juliaishac Photography Assistant: micheledifede Set AL: @freivogel.manuel 1st AC: @cedricheckly 2nd AC: Dario Willommet, Jan Schär Gaffer: @raphaeltoel Light Assistance: @antofvr, Chantal Rinke HMU: @verapimentao, @noemiebellwaldmakeup Sound Engineer: Camille Bonard, Dieter Meyer Journalist: @supertanietta by @23bis_
4
2 months ago
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Merci, Tsüri! 🪩✨🍹🍉 Our spring party in Zurich turned into a never-ending-midnight-sun-summer-dance-party! THANK YOU to everyone who came and made it such a vibe 💖 30°C, 90s inspired fake tattoos, Baile Funk with the amazing @tchompliu, supported by @manuait_ and @_mattiamarchese, against the gritty yet beloved backdrop of Bahnhof Wiedikon. Much love and stay fruity! by @23bis_
22
3 months ago
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4 awards + 4 shortlist recognitions 🏆 For us, it’s not only the final result that is being celebrated here, but the entire creative and collaborative process that allows us to keep going a little further every time ! Let's gooo ! 1. @dynastarskis @freerideworldtour, thank you for this close partnership. Congrats to @yonelmoerch for directing it and to @jules_bellot behind the camera. Often forgotten, @cyyrilj, @nath.jvr, @gg.saurer also deserve a lot of credit on this one. 2. Wow. It was hard to believe that something as simple as an interview series could receive so much recognition. @associationboulimieanorexie, your time and resources helped us to set up a safe, responsible and sensitive process. Congrats to @neifou and @seb.gerner for the directing and editing, and to @julian_z behind the camera. @manuait_ and @grgaelle deserve a lot of praise for the overall strategy and management. But this one really goes to the people who generously shared their stories: Coralie, Rachel, Matteo, Manon, Elina, Raphael and Patricia. 3. L’Atelier des Établisseurs for Audemars Piguet, another documentary-style project, was shortlisted at @associationgrand. Here, we need to give a special mention to @fabiotozzodp for the camera work, and to our team @yonelmoerch @guillaume.mgrz @mathounoz and @gg.saurer 4. Huge congrats to @baptiste_honorin’s work for @festineuch, in collaboration with @laiyn_a, @julian_bader.ch, @elica.motion and @neifou. 5. @yonelmoerch, again closely followed by @julian_z behind the camera, delivered such a compelling film for @tdh_org about their fight against gender-based violence in Guinea. 6. @wnaaa, you delivered some masterpieces for our trusted client @hesav_lausanne. What a dream team, with the art direction of @cyyrilj, @grgaelle being the perfect boss, and @fannydefrancois bringing it all together beautifully. Thanks again to @associationgrand, @baston.lab, and @decadree for the organization and a big thank you to the jury as well for shining a light on our projects. @bruceandwillis.ch, @ffstudio.ch, @meifatan, @rizes.agency, @m_pichonnaz, @damienfournier, @madame_marilou, @strappazzon_s, Danielle Perette, Valérie Vuille. by @23bis_
39
4 months ago
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30 years of the Swiss Federal Act on Gender Equality (LEg). Commissioned by the Swiss Conference of Gender Equality Delegates (CSDE) and the City of Lausanne, this project aims to make the topic visible, accessible, and present in everyday life. Agency: @23bis_.
Client: @villelausanne, Joëlle Moret.
Commissioned by: CSDE. Creative Direction: @neifou.
Graphic support: @fannydefrancois, @_mattiamarchese.
Production: @grgaelle. .
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. #logotype #villedelausanne #30ansLEg #swissgraphic #typography taken in Lausanne, Switzerland by @23bis_
9
5 months ago
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Budget participatif. Ça a commencé en 2019 et, rien que le nom, c’était déjà un gros challenge. Notre mission : faire passer toute une ville du “c’est quoi ce truc ?” à “attends, je peux vraiment transformer mon quartier ?”. Pour ça, il fallait renverser les codes administratifs. Remettre les Lausannois·es au centre. Leur redonner la place de héros et héroïnes. Et renforcer leur pouvoir d’agir sur leur quartier avec leurs idées, leurs envies, leur imagination. Avec l’illustratrice @minji_moon, on a imaginé un langage complètement à part : un univers inspiré des jeux de plateau et des mondes miniatures, capable de surprendre, d’éveiller la curiosité et de rendre la participation ludique. Sept ans plus tard, cet univers graphique et nos campagnes continuent de mobiliser des milliers de citoyen·nes. On a repoussé ce case study beaucoup trop longtemps, mais il est enfin en ligne ! - It started in 2019 and, honestly, the name alone was a major challenge. Our mission: to take an entire city from « what on earth is this? » to « wait, I can actually transform my neighborhood? ». To do that, we had to flip administrative codes on their head. We put the people of Lausanne back at the center, casting them as the heroes and heroines of the story. The goal was to empower them to shape their neighborhoods with their own ideas, desires, and imagination. In collaboration with illustrator @minji_moon, we dreamed up a completely unique visual language: a universe inspired by board games and miniature worlds, designed to surprise, spark curiosity, and make civic participation feel like play. Seven years later, this graphic identity and our campaigns continue to mobilize thousands of citizens. We’ve put off sharing this case study for far too long, but it’s finally online! Crédits Art Direction : @cyyrilj Creative Direction: @neifou and @cyyrilj Project Management: @gg.saurer Illustration: @minji_moon Graphic Design: @fannydefrancois, @taniapraznouche, @briegobel, @lephosphorescent Animation: @elica.motion taken in Lausanne, Switzerland by @23bis_
1
5 months ago
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Freeride World Tour x Dynastar From designing a pair of skis to a global launch campaign. How complete creative freedom granted by @freerideworldtour and @dynastarskis took us much further than we ever expected. Those moments where movement takes shape in the mind before materializing on the snow. Those instants where riders project themselves through time and space, just before dropping in. This mental projection, the foundation of the project’s creative direction, takes the form of a multi-textured visual language and a dialogue between two universes that we invite you to discover in the full case study through our website! ___ Du design d’une paire de skis à une campagne de lancement globale. Comment une carte blanche confiée par @freerideworldtour et @dynastarskis nous a emmenés bien plus loin qu’on ne le pensait. Ces instants où le mouvement prend forme dans l’esprit avant de se matérialiser sur la neige. Ces moments où les riders se projettent à travers le temps et l’espace, juste avant de s’élancer. Cette projection mentale, devenue le fondement de la direction créative du projet, prend la forme d’un langage visuel aux multiples textures et d’un dialogue entre deux univers qu’on vous invite à découvrir dans le case study complet sur notre site! ___ Client: @freerideworldtour & @dynastarskis Agency & Production Company: @23bis_ Producer: @gg.saurer Director: @yonelmoerch Art & Creative Direction: @cyyrilj Director of Photography: @jules_bellot 1st AC: @rllado Photographer: @kevin.dschmps Talent: @weitien_ho Mountain Guide: @mountainguide_wysi_ Editing: @nath.jvr, @yonelmoerch Color Grading: @________epilogue Music Composition & Sound-design: @mosche.co Voice-over: Mathilde Lyon Photo Retouching: @cyyrilj, @kevin.dschmps Graphic Design: @cyyrilj by @23bis_
30
6 months ago
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A closer look at the @freerideworldtour x @dynastarskis M-FREE 108 FWT LTD OPEN Ski 👀

A design shaped by the mind of a rider who sees lines before they exist and brings them to life. Shop now 🔗 #HomeofFreeride #FWT by @23bis_
14
6 months ago
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Unveiling the @freerideworldtour x @dynastarskis M-FREE 108 FWT LTD OPEN Ski. A sensory journey drifting between projection and surrealism, the fleeting instant where movement forms in the mind, just before it touches the snow is what this ski represents. #FWT #HomeOfFreeride by @23bis_
42
6 months ago
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On a emmené le @pslausanne dans la rue 🌹 Parti Socialiste Lausannois — Élections Municipales Pour cette campagne, on a voulu casser les codes de l'affichage politique traditionnel en plaçant les candidat·e·s là où tout se passe: au cœur de la foule lausannoise. Une perspective en plongée pour montrer une ville plus grande que soi et un rectangle rouge iconique qui agit comme un porte-voix pour la population et les mesures phares du parti. Une recherche d'humilité et une identité souple, pensée pour s'adapter à chaque livrable de campagne. Merci au @pslausanne pour la confiance. Case study en ligne ! - (EN) For this campaign, we wanted to break the codes of traditional political posters by placing candidates right where it all happens: in the heart of the Lausanne crowd. A high-angle perspective to reveal a city larger than oneself, and an iconic red rectangle serving as a megaphone for the people and the party’s key proposals. We aimed for humility through a flexible identity, designed to adapt to every campaign touchpoint. Thanks to @pslausanne for the trust. Discover our case study online! Crédits Clients: @pslausanne Agence: @23bis_ Direction créative: @neifou, @cyyrilj Direction artistique: @cyyrilj, @_mattiamarchese Stratégie: @manuait_ Account management: @grgaelle, @manuait_ Design graphique: @cyyrilj, @_mattiamarchese, @shelfandfile Production shoot photo: @mathounoz, @manuait_ Photographe: @coucoustudio.love Retouches photos: @clairebourrasse, @moulalegateau Maquillage: @verapimentao, @justine.revaz_makeup Électro: @yonelmoerch Production shoot vidéo: @manuait_ Réalisation: @neifou Opérateur caméra: @cedricheckly Montage: @arsenegaillard Animation: @elica.motion taken in Lausanne, Switzerland by @23bis_
0
7 months ago
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