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lily gruver

@_cr3eates

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After Live Nation bought/partnered with Insomniac Events, many festival goers felt the corporate greed would takeover for the community oriented feeling Insomniac’s events are known for.

My Insomniac app redesign goes against this commercialization and focuses on the companies roots and goals to bring the community together before, during, and after events. The campaign is called “Built By the Community” and is made up of both digital and environmental elements, but the main focus is the addition of the Community Hub in the app.

For the redesign, first, I introduced a curated Event Mode into the app to make each festival experience unique and personal. As well as, I added an additional Community Hub page within event mode. Here attendees can share posts and experiences in real time while also allowing them to easily connect with others both digitally and personally at the festival.

This is a tool for real time connection and transforms the app from a basic selling and scheduling tool into a digital home for the rave family.

@insomniacevents by @_cr3eates

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a month ago

this is Look Out, a harm reduction campaign that is designed to normalize testing, responsibility, and community care within festival environments.

through my research i found that although conversations around safety is growing, substance testing is still often stigmatized/treated as taboo in these environments. i aimed to create a culturally relevant and inclusive campaign rather than a fear based one. the goal is to make resources more accessible and normalize harm reduction conversations and actions.

the campaign would be found as informational booths in festivals where the audience could learn about and purchase safety resources as well as branded accessories that act as reminders of the cause and purpose of Look Out.

Look out for your people. by @_cr3eates

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4 months ago

designed a magazine called “Bassline” on 3 indie rock bands: cage the elephant, the strokes, and rainbow kitten surprise

this magazine is meant to celebrate these bands journeys as well as the art and stories paired with their albums/songs. i used this project to push the limits of using designs over words within a magazine to evoke emotion and depict the stories/people featured.

all graphics featured are designed by me :) by @_cr3eates

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4 months ago

some cover art : john summit

made the art first - wanted to see it as album cover by @_cr3eates

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6 months ago

The Shoebox.

This is a campaign I created for New Balance that aims to bring the community together through care, craft, and shared experience. Set up in already active parks, The Shoebox becomes a post activity destination offering free professional shoe cleanings and fittings in a space designed for visitors to relax, connect, and learn about NB craftsmanship. by @_cr3eates

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6 months ago

polyptych

experimental hybrid project(1) -> holga x canon by @_cr3eates

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7 months ago

artist posters

these are designs from the beginning of my ideation process for The Lineup

#musicposter #artistposter by @_cr3eates

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8 months ago

This is The Lineup

A curated deck of trading cards designed with a purpose to celebrate musicians as well as to create connection through trade.

Because music is better when its shared.

The deck is made up of 156 designs in all that come together as a set of 52 artist cards divided into 4 genres: EDM, Dance, Alternative, and R&B. Each card highlights an artist from 1 of these 4 genres featuring information and characteristics representing the artist.

The final part of this project was to physically create the entire deck. To create the box and cards, I used cardstock and laminated the cards to withstand harsh conditions.

(all designs included in separate post)

#tradingcards #artistcards #graphicdesign #photography by @_cr3eates

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8 months ago

sum film by @_cr3eates

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8 months ago

created a little world with 3 images and a bit of overlay

- iPhone + Holga 120N

#intheclouds by @_cr3eates

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8 months ago

love me a projector by @_cr3eates

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10 months ago

Welcome to SoundStudio!

A creative space built right into SoundCloud. Designed for any and every creator, it is an intuitive space to mix, edit, and shape your sound. Whether you are just starting out or leveling up your craft, SoundStudio makes it easy to explore, experiment, and bring your ideas to life. Find your sound, your way with SoundStudio.

This is a project for GRDS 343 - Production for Digital Environments. All layouts, elements, and animations were created using Figma, a software I had never heard of or used till this project. Throughout the creation process, I gained better understanding of prototyping, consistency in UI design, and how small details shape overall flow. This project challenged me and brought me one step closer to finding what I may focus on in the future. Overall, I am obsessed with the concept of SoundStudio and do plan to continue to push the idea further in the future.

@soundcloud #graphicdesign #uidesign #uxdesign #soundcloud by @_cr3eates

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a year ago