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GMS Agency

@_gmsagency_

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Sports Business Awards Agency of the Year ‘25 🏆 | PRWeek Top150 #126 ranked agency | Lloyds Bank British Business Excellence 2025 nominee
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Another big moment for GMS! 🙌 Breaking into the PRWeek UK Top 150 for the first time, entering at No. 126. After three years on the ‘Bubbling Under’ list, we're proud to be the only specialist golf-focused communications agency in the ranking. This has been a year of growth. 👉 £2.7m UK PR revenue in 2025 👉 £5.4m total revenue, with £6.8m projected for 2026 👉 A growing global team across London, Lisbon, Dubai, Chicago, Tokyo and Seoul Alongside this, we transitioned to an Employee Ownership Trust and were named Agency of the Year at the 2025 Sports Business Awards. This is progress built on our people, and a shared ambition. We're looking forward to what’s next! by @_gmsagency_
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5 months ago
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SPORTS AGENCY OF THE YEAR!!! 🏆 @sbaandfba by @_gmsagency_
34
a year ago
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A day to remember! Agency of The Year at the 2025 Sports Business Awards. 🏆 We don't think it's fully sunk in yet! #SBA25 by @_gmsagency_
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a year ago
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A busy couple of weeks Around The Agency, with new launches, major announcements, and plenty to celebrate across our clients. 👏 In case you missed it: 📊 @shot_scope reveals new insights into amateur golf from more than one million shots recorded each month on its LM1 launch monitor. ⛳ @pingtour | @pinggolfeurope signs college standout Kihei Akina to an NIL agreement. 👏 @closehousegolf celebrates more than £350,000 raised for charity in 2026. 🏌️‍♀️ @theexperiencegolf launches The 1867 Club, an exclusive ladies’ golf tour of St Andrews. ⭐ Nami by @bernardusgolfandwine is awarded a Michelin star following its culinary transformation. 🏆 Aldar becomes title partner of the Abu Dhabi Championship as Rory McIlroy confirms his UAE return at @viyagolf’s @yaslinksad. ☀️ @so_sotogrande Spa & Golf Resort Hotel receives a Condé Nast Traveller Readers’ Choice Award for 2026. 🎉 @suzannpettersen and @iamalvaroquiros join celebrations as @thealtogolfclub Club officially opens its new par-3 course. 📍 Members of the GMS team hosted a successful press trip to @cabothighlands. 👋 @annadarnell begins her role as General Manager at @emiratesgc. Swipe through for some of the latest from Around The Agency. by @_gmsagency_
5
a day ago
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A celebration of women's golf, 160 years in the making. In 1867, the St Andrews Ladies' Golf Club was founded, marking an important milestone in the history of women's golf. Fast forward to 2027, and our client @theexperiencegolf is celebrating that legacy with the launch of The 1867 Club, an exclusive women's golf experience at the @thehomeofgolf. Taking place in June 2027, the five-night experience will bring together just 16 women for four rounds on some of Scotland's most iconic courses, including a guaranteed round on the Old Course. More than just a golf trip, The 1867 Club celebrates the history, community and future of women's golf, bringing together like-minded golfers through shared experiences. Discover The 1867 Club at the link in our bio. by @_gmsagency_
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a day ago
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@AnnaDarnell begins her role at @EmiratesGC as General Manager this week, bringing more than 20 years of experience in golf and hospitality. With a strong track record in leading teams and enhancing member and guest experiences, Anna will help shape the next chapter of one of the world's most exciting golf clubs, home to the Hero Dubai Desert Classic on the DP World Tour schedule. We're excited to work with Anna as we continue supporting our GMS Destinations client Viya across its portfolio in Dubai and Abu Dhabi. Wishing you every success in your new role, Anna! @viyagolf @viyahospitality by @_gmsagency_
16
2 days ago
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Golf’s role in destination marketing was on the agenda today as @leonardoizzi_, our Head of Destinations, met with @publituris, Portugal’s leading travel trade publication. During the in-person interview, Leo discussed his role at GMS Agency and explored the growth of golf globally, and in Portugal. The conversation covered strategies for promoting destinations, emerging markets, sustainability, and the changing profile of today’s golfer - all central to how destinations attract and engage international visitors. The final article will be coming soon. Watch this space! by @_gmsagency_
7
3 days ago
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Three Major champions. The countdown to Abu Dhabi is on. Jon Rahm, Rory McIlroy and defending champion Aaron Rai will tee it up at @yaslinksad from 5-8 November as the Abu Dhabi Aldar Championship returns to open the DP World Tour Play-Offs. Rahm makes his tournament debut, @ECCOGOLF Ambassador Rai returns to the scene of last year's victory, and McIlroy continues his chase for a record-equalling eighth Race to Dubai title. Another reflection of the incredible momentum golf is enjoying across the UAE. We're excited to see our GMS Destinations client, Yas Links Abu Dhabi, entering the final stages of preparation to welcome some of the biggest names in golf for another memorable championship. by @_gmsagency_
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5 days ago
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A day of networking for @beau.li.fool and @yuri_furuuchi at the Baycurrent Classic in Yokohama! 🇯🇵 by @_gmsagency_
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9 days ago
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18 miles across London. Then 18 holes to try to break par. For @eccogolf's World Walking Day activation, we partnered with content creator @short.side to bring the brand's Walk Your Walk motto to life. The challenge saw James walk across the capital before arriving at @hadleywoodgc, where he attempted to break par. A joint project between GMS Social Media and GMS Studios, our team joined James throughout the day, filming and photographing the journey from London's streets to the fairways at Hadley Wood. We produced a bank of campaign imagery alongside video content for both Short Side and ECCO GOLF's social channels. This supported three posts: the main challenge video, a carousel and a walk-and-talk with James. The content has so far generated more than 120,000 organic video views and nearly 3,000 engagements. This highlights the value of matching a brand with a creator who can bring its campaign to life naturally. by @_gmsagency_
4
10 days ago
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Another fantastic achievement for our GMS Destinations client, @BernardusGolfAndWine! Nami by Bernardus has been awarded a Michelin star for its distinctive Nikkei cuisine, which brings together Japanese precision and South American vibrancy. We love working with destinations where every part of the experience matters. At Bernardus, that care runs from the fairways to the table. Congratulations to Executive Head Chef @TomTomOne and the entire @nami.bybernardus and Bernardus team on this outstanding achievement! by @_gmsagency_
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10 days ago
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@thealtogolfclub has celebrated the official opening of its new Par 3 course, joined by Global Ambassador @suzannpettersen and seven time @dpworldtour winner @iamalvaroquiros. Designed by @TheRyderCup legend @_manuelpinero, the layout brings more ways to play, whether golfers are discovering the game, enjoying a family round or fine tuning their short game. Over 40 guests took part in the opening tournament, marking the latest addition to The Alto Club's Golf & Academy offering alongside its 18 hole course, Golf Academy and @Toptracer driving range. Another milestone for GMS Destinations client @sotogrande_, further strengthening its position as one of Europe's leading golf destinations. by @_gmsagency_
0
12 days ago
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