Instagram story viewer> @_katelow_> Posts
3.9K
followers
3769
following
femininity, softness and lingerie @perkbykate
15+ years in biz.
launching tweens @love.light.lumi
my bakes @yummamibykate
my journey @unlockwithkate
POSTS STORIES REELS TAGGED
Download All
Because some dreams are sweeter than chocolate 🍫
15 years of love, and all of you making this journey unforgettable.

Celebrate with us! We invite you to share, from the heart:
• What self-love means to you now
• How your relationship with yourself has evolved
• A memory of how PBK has journeyed with you

Share it your way — tag us @perkbykate, leave a comment, slide into our DMs, write us an email, or leave a love note in-store. Whatever feels safe and true for you, works for us. We will also be choosing 15 of you to send a gift to! ❤️

15 years in — and this big love? Still growing by @_katelow_
76
8 months ago
Download
This is a night to remember. ❤️❤️

For our first anniversary dinner, we wanted everything to be perfect. From venue to location to the food.

But what made it unforgettable was you.

It was warm.
It was intimate.
It felt like us.

You completed the night, and made it more than perfect ❤️ Thank you for celebrating 15 years with us ❤️

Venue: @senangsupperclub with chef @bryankoh__

MomentsWithPBK: Chapter 1, Private Dining by @_katelow_
14
7 months ago
Download
I’ve heard this many times — that I was meant to do lingerie. Honestly, my friends from school weren’t surprised at all when they found out I now run a lingerie business. 😂 

Lingerie has been a love of mine since my teenage years, so it was only natural that I’d one day turn that interest into a brand. 

So here’s a little re-introduction, and a peek into my first baby, Perk by Kate. What started 15 years ago to fill a gap in the lingerie market has grown into something far more meaningful.

Today, Perk by Kate stands for comfort, confidence, and authenticity — values we are proud to stand by every single day.

If you have any questions, thoughts, or just want to say hi, please do. Thank you for being here and joining me on this journey. ❤️ by @_katelow_
24
7 months ago
Download
Living in the future here! I got so excited by the idea of a robot delivering my drinks order. 😂 by @_katelow_
0
a day ago
Download
I’ve always loved the creative part of shoots, but what makes me even happier right now is seeing a team take over me, come together to co-create a vision that’s bigger than my own. 

Yesterday, we nailed what we needed to achieve, and the energy in the room was just amazing!! ❤️❤️💕💕 Even the kids were on my side. “Mama, did you have a good shoot?” “mama, it is okay. Drop us off early. We will wake up at 6am.” by @_katelow_
4
4 days ago
Download
Not gatekeeping this.

Conversion rate is one of the most important metrics I watch.

Before 2024, our website consistently converted above 2%. So when it started hovering around 1%, I knew something wasn’t right.

I rewrote headlines, adjusted layouts and improved our product pages. I kept optimising, thinking the next change would finally move the needle. Nothing made a meaningful difference.

Then I paid for a professional website speed optimisation service as part of a spring clean exercise, the exercise improved the speed of our site - and our conversion rate lifted from 1% to 2% overnight.

After months of questioning our copy, products and website experience, speed was the breakthrough. Customers thought we were going wonky making so many changes! 

Sometimes your product isn’t the problem. Your offer isn’t the problem. Your customer is simply tired of waiting.

When something makes this much of a difference, I believe other business owners deserve to know about it too.

Save this before you redesign your website, spend more on ads, and share it with an ecommerce founder who may be optimising the wrong thing. by @_katelow_
3
7 days ago
Download
I love designing and creating. Truly. But this year has tested that love.

After the war began, costs rose, production hit setback after setback, and delays started to stack up. What looked simple on paper became round after round of samples, timeline delays, non-compromise. it’s as if the original chemistry I had with my suppliers all went awry. 

Some days, my suppliers and I felt ready to give up on each other. We were all tired of the back-and-forth.

So yes, I love this work. And yes, sometimes it drives me nuts. Both can be true.

But this is what goes into making something thoughtfully. Just caring enough to keep working at the details until it feels right. We were excitedly working on many new collections and in the end only a few were going to make it. But I promise you these are solidly worth it 💕💕💯💯

If you’re building something that matters to you and the process feels harder than it should, I see you. What’s a project that’s testing you this year? by @_katelow_
15
11 days ago
Download
You have been waiting, Lumi is almost ready. It took such a long time for us to get the fit perfect. Between learning how to make bras for young girls and trying to work with a new type of fabric, we almost gave up.. and then we kept going!!! 

And everything is now coming together quite beautifully 💕❤️💕❤️ 

Lumi, our labour of love with @evrydaystudios.co, will preview at @boutiquefairssg ✨✨ by @_katelow_
16
12 days ago
Download
Thanks @aijek_official @perkbykate 🥰🥰 by @_katelow_
3
18 days ago
Download
Dress down Kate with a protective daughter ❤️❤️🥰🥰 by @_katelow_
21
18 days ago
Download
Some things are worth the wait. 

when a favourite sells out, we don’t just rush to make more. we take the time to get every detail right, from production to the final checks, so they come back exactly as they should. 

Want first dibs? comment “MIA” below and we’ll put you on the list 💗 by @_katelow_
16
19 days ago
Download
I didn’t realise how tired I was until everything stopped.

Now I feel like I’m back, and sharing this :)

If you’re running on empty, I hope you find your reset, and indulge in the little things that bring you joy. Rest is part of the work too. 🤍 by @_katelow_
31
24 days ago
Download
×

Download all media on this page

Photos Videos
back to up