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Savvy Creative Studio

@_savvycreativestudio

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Naming, strategy, and branding? Done. THISCLOSE is all about exclusive culinary experiences in secret locations that could be museums, secret gardens, secluded beaches, and private art galleries, all paired with high-end gastronomy. The brand identity is built around secrecy and revelation, a logo that functions as both a door lock and a maze, assets that progressively unveil the experience, and a name that plays with “disclose”, hinting at something just beyond reach. Because sometimes the best things are meant to be discovered. Special thanks to @jlacueva for the strategy and naming, @ritapaispereira for being one of the most talented designers we know, to @micaelduart that dreamed about this project and to @paradigmapt for trusting us with such a special project. Crafted by Savvy. Creative director: @a_xana_alves Strategy: João Lacueva Design: Rita Pais Project Manager: @capelacs #Branding #Design #GraphicDesign #Marketing #Logo #Brand #Business #SocialMedia #DigitalMarketing #Creative #Designer #Entrepreneur #BrandIdentity #Illustration #SocialMediaMarketing #lisbon #boldarchive by @_savvycreativestudio
Born from the desire to make art accessible to all, Vasco Collection reimagines how we engage with creativity. Art is meant to be lived, experienced, and celebrated by everyone. At its core, the collection embodies evolution, change, and sharing, which inspired us to design a logo that captures this spirit. Two dynamic forms merge to create the initials ‘V’ and ‘C’, symbolizing art’s multifaceted nature—light and shadow, empty and full, raw and refined. Each interpretation offers a fresh perspective, reflecting how art evolves with every viewer. This logo stands as a testament to the collection commitment to growth and transformation. It represents the journey from raw inspiration to a finished masterpiece, reminding us that art is always in motion, never static. This is a project from the heart, one that we’ve poured ourselves into. A huge thanks to @susanastoyanova for being a real team player, and to @luiananunes for trusting us for this special moment. @vasco.collection Creative Director: @a_xana_alves Designer: @a_vana.work Motion Designer: @fatelaz Social Media: @marianaopfranco Project Manager: @capelacs @europebranddesign #branding #brand #brandidentity #artcollector #motion #motiongraphics #motiondesign #boldarchive by @_savvycreativestudio
“Vai-se andando” is a very Portuguese expression for a very specific way of life: somewhere between coping and making jokes about it. And we followed that same energy. A solid grotesk typeface that almost behaves, with letters bumping into each other like a queue of people moving forward, not entirely sure where to. Everything was designed for social from day one. No media spend. Just people sharing it like group therapy 😎 And isn’t that beautiful? @serievaiseandando By @rui_malvarez Creative Director: @a_xana_alves Art Director: @a_vana.work Motion: @fatelaz Content and SMM: @marianaopfranco by @_savvycreativestudio
LAMINA is the new project by Chef @vascocoelhosantos and @paradigmapt , built around a simple idea of duality. The blade — precise, almost surgical — and the animal, the fire, the rawness. That contrast was our starting point. So we kept the type sharp and let the materials carry most of the weight. And then we needed something to loosen it up a bit, to reflect the chef’s creativity and more laid-back side. That’s where the animals come in — slightly off, a bit Dali-like. They were meant to be a detail, but ended up taking their own space. And that felt just right. Creative Director: @a_xana_alves Art Director: @a_vana.work Project Manager: @anacssaldanha Social Media and Content Manager: @susana.smramos Photographer: @henriquepisidoro Film maker: @matryoshka_collective Client: Paradigma Creative & Hospitality Group by @_savvycreativestudio
Introducing @lamina.restaurante . by @_savvycreativestudio
A few WIPs before we show the final animations. If you’re into process, drop your questions.👇 Happy to share 😎 by @_savvycreativestudio
2026 is loading. Stay tuned 😎 by @_savvycreativestudio
Mind-blowing talks. Serious food scouting. (We arrived prepared, very prepared.) by @_savvycreativestudio
“Damn, we really did that.” Y25 is wrapping, so we did what any of us should do from time to time: pause, breathe, and actually look at the work. And we kicked off Y26 with what we’re officially calling our Ego Era (The healthy kind. The earned kind. With a tiny bit of brat energy, obviously.) There were laughs, a few tears, some existential childhood slideshows (don’t ask), and a real sense of pride. Sometimes you just need to acknowledge how far you’ve come. Remote works for us. Really well. And when we’re together, it feels right. Professionally, creatively, and as humans who genuinely enjoy each other. (Not “family.” Just a team that clicks.) And yes, we’re an all-women team. No big speech needed, just a fact that still surprises people more than it should. Here’s to the ego we earned and to doing the work together. 🥂 📸 by our incredibly talented @marianaopfranco . by @_savvycreativestudio
Letters do the heavy lifting here. A friendly grotesk meets a confident serif, and suddenly the pack has a pulse. We designed the logo by hand, chasing a form that could feel alive even when standing still.  Shapes expand, shift, while colour brings energy into every flavour. It’s a language made to move: from grid to shelf, from layout to life. Creative Director: @a_xana_alves Design: @a_vana.work Motion: @fatelaz 3D: @cg_marcosmorais Project Manager: @capelacs #branding #packaging #packagingdesigninspo #brandidentity #foodbrand #typo #boldarchive by @_savvycreativestudio
INCRÍBEL does functional without the blah. One symbol does the job: PLAY = action, everyday movement, the healthy choice you actually stick with. Colour runs as code: pink = balance, green = joy, red = power. So you read the mood at a glance. We drew the type from scratch (a little off-grid to keep it human) and tuned the layout to flex from tiny packs to fast scrolls. Range-ready, feed-ready, shelf-ready. That’s the system. And yes, it works. Creative Director: @a_xana_alves Design: @a_vana.work Motion: @fatelaz 3D: @cg_marcosmorais Stop Motion: Carlota Duarte Project Manager: @capelacs #branding #packaging #packagingdesigninspo #brandidentity #foodbrand #typo #boldarchive by @_savvycreativestudio
Meet Sofia Trindade aka Vana. Back in the day, Sofia and our CEO/Creative Director @a_xana_alves spent late nights working on storyboards and visual concepts to make that motion-graphic magic. Fast-forward to now: we’ve lassoed her back (fitting, because Sofia’s true love is horses). 🐎 Sofia started out in graphic design, building brands pixel by pixel. Branding stayed at her core while her practice stretched into illustration for print and motion graphics, working with some of our dearest friend from FIM and @homembalatv . Now she steps in as our new Art Director, already shaping the next wave of Savvy identities you’ll see this year. Want a preview? Dive into her work → a-vana.work and keep an eye on us for what’s coming. #savvycreativestudio #branding #illustration #motiongraphics #animation by @_savvycreativestudio

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