Savvy Creative Studio

“Vai-se andando” is a very Portuguese expression for a very specific way of life: somewhere between coping and making jokes about it.

And we followed that same energy.
A solid grotesk typeface that almost behaves, with letters bumping into each other like a queue of people moving forward, not entirely sure where to.

Everything was designed for social from day one.
No media spend. Just people sharing it like group therapy 😎
And isn’t that beautiful?

@serievaiseandando
By @rui_malvarez

Creative Director: @a_xana_alves
Art Director: @a_vana.work
Motion: @fatelaz
Content and SMM: @marianaopfranco