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Abbey Ley

@abbeyleydesign

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Independent creative director, graphic designer, writer, and very nice, very silly human.
📝 @anxietyslutstories
plants & pets 📷 @seafffoam

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I supported the Executive Creative Director, @bigbignews at experiential agency @newmoon with graphic design for Match Day Live at Brookfield Place in NYC. Patrons could watch live World Cup matches in The Winter Garden, ‘Work From Bar’ with a Stella Artois, kick back with cocktails at The Garden Bar, enjoy free programming, play soccer themed arcade games with the whole family, sign up for pickup soccer matches and youth clinics. Ahead of the program launch and throughout, we worked closely and quickly on a wide array of designs and formats including key art, custom arcade wrap formatting, match schedules, social content, digital signs, promo materials for the activations, cocktail menus and onsite signage.

I’m incredibly proud of this work and it was awesome to create alongside the World Cup. This project required a close attention to every detail, strong composition, balancing multiple tasks and meeting tight deadlines. Swipe to see select designs we created along with event photos, courtesy of New Moon.

#graphicdesign #freelancedesigner #worldcup2026⚽️ #experiential taken in Brookfield Place New York by @abbeyleydesign

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@beaconqualityeats commissioned me to create some fun and eye-catching graphics for their cafe and sidewalk boards on Beacon’s Main Street. Inspired by the cafe’s NYC bodega photos, I whipped up bright designs in their classic primary color palette. Shapes and styles came from typical deli labels, diner fonts and price stickers. I designed A-frame signs for display out front, labels for refrigerated goods, and posters for various specials. More in the works to highlight BQE’s tasty brunch offerings! 😋🥪🥔🍪🍻

#graphicdesign #signage #cafebranding #beacon #bodega by @abbeyleydesign

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3 months ago

Bonne Fête Nationale! Throwback to this illustration I did a decade ago for Google Play Music 🥳✌🏼🇫🇷
Happy #bastilleday 🎆

but glad they lost today’s ⚽️ match heheh by @abbeyleydesign

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3 months ago

I recently popped in an old hard drive to track down a music packaging print file a client requested from 15 years ago... and I still had it! While I was in there, I took a little trip down memory lane and decided to format my own @logoarchive posts.

Throughout my 20 years(!) in the professional graphic design world, I’ve had the pleasure of working on branding for a massive variety of companies, clients, artists, small businesses and nonprofit organizations. I decided to make two separate #logoarchive sheets, one featuring more graphic icon based designs and one featuring wordmarks, hand lettering & title designs. There’s some crossover and though Funk Valley Stained Glass was hand lettered, I like how it looks on the icon sheet. A few of these were concepts that never even saw the light of day beyond being presented to the clients. Some were retired after name changes or company evolutions, while some are recent and in use today. Enjoy! by @abbeyleydesign

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5 months ago

treasures from travels & loved ones 🤩 by @abbeyleydesign

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7 months ago

Throwback to Spring ‘24 when I was whipping up graphics for @heineken_us house at @coachella 🌴🍻🥳

Photos from the fest courtesy of Corso Millner Group by @abbeyleydesign

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7 months ago

Hi, I’m Abbey and I’m an Anxiety Slut.
Read my diary 📓👀🫠

Sharing stories, essays, poetry, sagas, nostalgia, etc on Substack: https://anxietyslut.substack.com
Tappable link ➡️ @anxietyslutstories

Colorful, chaotic typography graphic collab with @pureefantastico 🎨 by @abbeyleydesign

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7 months ago

Happy Solstice! 🌞 Glad Midsommar 🌸🌻 by @abbeyleydesign

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a year ago

Celebrated Solstice with the incredible honor of having a piece of artwork displayed in my favorite Beacon art gallery, @marionroyael for the new show: The Day After Imagination!
🌞🌞🌞

This concept means so many things, but I interpreted it personally as the overthinking, anxiety and complicated processes of bringing our creative ideas to life. Drawing and painting on a canvas has been so much fun. I mostly worked on it late nights, on top of my yoga mat and with the help of some cute creatures! 🥰

Swipe for some process shots. taken in Beacon, New York by @abbeyleydesign

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a year ago

All eyes on Rafah 🍉 Save Gaza
#alleyesonrafah #freepalestine #gaza by @abbeyleydesign

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2 years ago

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3 years ago

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3 years ago