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Activate HQ is the online platform custom built for social media campaigning.
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2025 was a defining year for Activate. 🚀

We partnered with hundreds of creators, reached tens of millions, and sparked millions of meaningful engagements in the communities that matter most. But what tied it all together wasn’t scale alone, it was purpose.

From driving 170% podcast audience growth, to supporting causes like breast cancer awareness, blood donation, and public lands protection, to helping bring brands together around shared impact, our work proved one thing again and again:

Purpose + People = Performance.

We saw cultural wins. Policy wins. Box office and streaming #1s. And campaigns that didn’t just perform, but mattered.

We had a lot of purposeful fun in 2025 and 2026 is already looking even brighter. ✨ by @activatehq_
2
8 months ago
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Our CEO, Aaron Earls, @earlsa, collaborated with Jennifer Rudolph, JD of industry leading @medadnews to discuss the important and growing role of creators in health care communications.

We are proud of the work we have done in the health care industry to date and are excited about the opportunities ahead to partner with creators and brands to inform, educate and activate audiences to make a meaningful impact on peoples lives. by @activatehq_
0
2 months ago
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Fans aren’t just audiences, they’re active participants in the worlds they love. 🔎

From Five Nights at Freddy’s theories and deep dives to Marvel trailer breakdowns, cosplay and memes, every fandom has its own way of showing up.

Our fanbase research maps where these communities gather, what gets them talking and the cultural moments that drive conversation, helping brands tap into organic excitement without forcing their way in.

The opportunity? Understand the fandom, meet fans where they already are and give them room to participate.

#FanbaseResearch #FandomMarketing #ActivateHQ by @activatehq_
0
2 days ago
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What does it take to be a hero? Sometimes, just showing up. ❤️

For our latest work with the @americanredcross, we partnered with Latino and Hispanic creators to make blood donation feel more approachable, accessible and connected to community.

One of our creators, Carlos, brought that mission to life through a superhero-inspired story, showing how a simple action can make a meaningful impact. by @activatehq_
2
5 days ago
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School is in session, and we’re studying #TeacherTok. 📚

Teacher content can take a lot of forms. From Ms. James making grammar lessons actually stick, to Phillip Cook turning science experiments into can’t-look-away content, to Kit Brown capturing the funny, relatable and heartfelt realities of life in the classroom.

And brands can be part of it, too. For @easyspiritofficial 's Surprise & Delight campaign, Amy ( @smilesamy70 ) surprised her fellow teachers with shoes, turning a brand moment into genuine back-to-school appreciation.

The assignment? Think beyond school supplies and find a natural way into the content and communities that already exist. ✏️

Swipe for the lesson! by @activatehq_
0
10 days ago
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Congratulations to our partners and friends at @sonypictures on a record-breaking opening for Zach Cregger’s Resident Evil!

The film debuted to $108.3M worldwide, breaking franchise opening records and marking Cregger’s biggest global opening to date.

An incredible milestone for @zcregger and the Sony Pictures team! by @activatehq_
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13 days ago
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We’re excited to welcome @minastevens_ to the Activate HQ team, now full-time! ✨

After joining us as a Summer Associate, Mina is continuing her journey with Activate. This summer, she worked across our political and public affairs vertical, gaining hands-on experience supporting campaigns from beginning to end while researching digital creators, communities, and emerging trends.

She’s also taken on a long-term project reorganizing and optimizing our creator database – work she’ll continue as she steps into her full-time role.

We’ve loved having her perspective on the team this summer and can’t wait to see what she does next.

We’re thrilled to have you, Mina! by @activatehq_
10
19 days ago
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The best partnerships don't always play it safe. 🤝

A tech brand teaming up with a mom creator. A beauty brand partnering with a sports creator. A travel brand linking with a gamer. These unexpected pairings do more than turn heads — they introduce brands to new audiences, spark intrigue, and give people something worth talking about.

Sometimes a little mismatch is exactly what makes the match work. ✨

Swipe to see why the most unexpected brand + creator collabs make the most memorable content. by @activatehq_
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23 days ago
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The Fall 2026 Activate Associates Program is a hands-on, paid opportunity to learn the ins and outs of influencer marketing + creator strategy while working on real campaigns with our team.

Over 12–15 weeks, you’ll get experience across one of two training tracks:

Relationship Marketing
Research & Strategy

Real campaigns. Real mentorship. Real agency experience – and the opportunity to turn it into something long-term!

If you’re organized, curious, creative, and tapped into culture, we want to hear from you.

📩 Apply at careers@activate-hq.co

#ActivateHQ #CreatorEconomy #InfluencerMarketing #MarketingCareers #EntryLevelJobs #Fall2026 #AgencyLife by @activatehq_
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a month ago
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Corporate life goes far beyond the cubicle. 💼

From comedic skits that turn Monday meetings into must-watch content to feel-good creators romanticizing their morning commute, plus fashion and lifestyle creators sharing their 9–5 fits and everyday routines — office culture has become one of the internet's most relatable genres. 💻✨

Swipe to see how brands can clock in on workplace culture. 👉 by @activatehq_
0
a month ago
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Summer is the perfect time for new trends to take over our feeds.

From micro-trends and viral sounds to movie marketing and political moments, we’re looking beyond what went viral to why it worked and how marketers can tap in.

Swipe through for our team’s summer trend picks + takeaways. 👉 by @activatehq_
0
a month ago
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Travel content goes far beyond the destination. ✈️

From arriving at a new hotel to discovering the restaurant you’ll tell everyone they have to try, the right creator partnerships can turn stays, meals, and experiences into authentic stories that inspire audiences to start planning their next trip.

The key? Finding the right creator, creating an experience worth sharing, and letting the destination become part of their story.

Swipe to see how hospitality brands, audiences and creators can make travel partnerships a win-win-win. 👉 by @activatehq_
0
a month ago
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