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Helping regular men and women get in the best shape of their lives!
Normal people, serious results.
📩 DM me “Strong” for more information
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Two months of AW coaching, and some amazing transformations and client feedback 🚀 

All transformations shown are 100% natural weight loss!

I’m an ACCA qualified Accountant, and more recently a lecturer in Higher Education. While I loved teaching and watching my students succeed (9.3/10 tutor feedback score btw 😂), the traditional corporate life isn’t for me. I’m not a good fit for spending 8-9 hours chained to a desk, and I’ve never been great with authority. I spent most of those hours counting down until my next gym session. 

It has always my dream to have my own business, and for this pursuit it made sense to combine my true passions: fitness, and helping other people to crush their goals. 

The past two months have been the most rewarding of my working life, and we’re just getting started. 

Whether your goals are to build muscle and strength, lose weight, or to train for a specific sport, I’d love to be a part of your journey and help you get there.

If you’re ready to make a change, drop me a message directly or apply through the Google Docs form in my bio 📩

Thanks for taking the time to check out my post 🙏 

#transformationscoach #onlinecoach #fatloss #musclegain #transformation taken in Leeds, England, UK by @adamwebstercoaching
45
23 days ago
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Enough honesty for now, I’m back in the catfish lighting. The extra carbohydrates are doing their job, I’m averaging like 7 Weetabix a day at the moment. And if you’re wondering what this pose is, I don’t know either (hence why I’m probably doing it incorrectly).

#gains #muscle #bulking #gymlife #fridgefreezer by @adamwebstercoaching
129
2 years ago
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I want to begin a couple of years prior to ever stepping foot in the gym, in my first year at university..

Firstly, I was a genuine insomniac. I would generally sleep every other night, and so I was awake for periods of around forty hours at a time. During those forty hours you could find me smoking a quarter ounce of weed and taking prescription painkillers. Every day I would drink four cans of full sugar coke, eat a share bag of maoam pinballs, and likely a takeaway pizza.

I was always a person who lacked the confidence and courage to pursue the things I wanted in life, which was largely a consequence of how much I hated my appearance.

Fast forward two years and my journey began in the most cliché way possible. My long-term girlfriend met a guy at the bar she worked at… I’ll let you fill in the blanks there. Around the same time, one of my best friends passed away from cancer. 

It was one of the darker periods in my life, and I’ve had a few. It took me longer than I’d like to admit to get back on my feet. Eventually, after many hours of internet research regarding how to improve my mental health, I bought a membership for the PureGym in Newcastle city centre. 

From the first session I was hooked. Like Dorian Yates says, training is my meditation. Over the years fitness became my greatest passion. It transformed me from a person who was cripplingly insecure and damaged into the man I am today. Somebody able to accept themself, warts and all. 

Eight years or so down the line, the flame burns as brightly as ever. I’ve achieved strength and physique goals I never thought possible for myself. I’ve met some of the greatest people I know in the gym. I’m on my way to becoming the man I aspire to be.

I’m far from superman. I know how it feels to struggle. Things that appear easy and natural to others sometimes feel impossible for me as a neurodivergent person. However, I’m proud of myself that I decided not to give up in this life, even after a thousand humbling failures. 

This is what training means to me, and it’s a great privilege to be able share this passion with you on my page. 

#fitnessmotivation #transformation #fitnessjourney #gymlove #progress taken in Leeds, United Kingdom by @adamwebstercoaching
141
3 months ago
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Full day of eating on the bulk (4,100kcal) 

I give it like 8 weeks until my fat distribution of doom and despair turns my upper body into a rectangle.

Somebody requested to know what I’m eating to bulk up, so here you go mate!

And for the record I don’t eat 10 rice cakes in one sitting, I spread them out throughout the day 😂

Have a great weekend! My life’s like a movie at the moment (first half of the pursuit of happiness).

#bodybuilding #bulking #gains #gym #onlinecoach taken in Leeds, United Kingdom by @adamwebstercoaching
50
a day ago
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How’s that for a 12 week transformation? 😉

17kg banished for @megbutlahh

And doesn’t she look incredible for it!? 

What makes Meg’s journey more impressive is that it was 100% natural. No jabs, just sustainable habits and dedication. 

When she first started with me, Meg had zero gym experience. In fact, it took a few weeks of mindset work just to build the confidence to step into the weights area (and now she’s smashing it). 

Instead of a restrictive diet, we focused on strategic dietary substitutions. This allowed her to enjoy her meals while remaining in a deficit, so much so that she felt she was eating more than before. Although it was her preference to take a more aggressive approach towards the diet, we still kept calories as high as possible. Certainly no crash dieting, or cutting out carbohydrates. 

She’s worked extremely hard, and looks amazing for it. I’m privileged to be a part of her journey and to see her thrive! 

If you are looking for the knowledge, structure, and accountability to achieve your own weight loss or muscle-building goals, let’s chat. I’d love to be a part of your journey.

Where will you be in 3 months time?

Let’s decide now.

DM if you’re interested in 1-to-1 coaching 😁📩

(Pictures posted with her consent, of course)

#weightlossforwomen #weightlossdiet #transformation #diet #onlinecoach taken in Leeds, England, UK by @adamwebstercoaching
56
2 days ago
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Turbulent couple of weeks, but the winter lock in starts today (feels a bit tragic saying this at 31).

It was supposed to start on Monday but car issues have had me all over the place

So thanks a lot to John, not only for the spot but also for ferrying me back at forth to my car 😂

#bodybuilding #strength #gains #gym #onlinecoach taken in Leeds, England, UK by @adamwebstercoaching
72
3 days ago
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Week 12 of the bulk 🐖 

+3kg bodyweight since I started.

A couple of shots post-pull today. Still can’t externally rotate my shoulders at all, if you’re going to message me and tell me the posing is horrible I already know 😂

It’s difficult seeing yourself looking very slightly worse week on week, so I just like to switch my mindset to focusing on performance in the gym opposed to how good the pictures look.

Seeing progressions across the board, especially in the leg department. 

4,100kcal daily
260p 600c 65f (approximately)
5x resistance training
12k steps daily
2x 30 minute stair master (zone 2)

Hope you’re having a great week!

#gains #bulking #bodybuilding #strength #onlinecoach taken in Leeds, England, UK by @adamwebstercoaching
77
10 days ago
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My ultimate guide to arm growth 💪🏻

I wouldn’t share it if I didn’t believe it to be genuinely great advice, and supported by the current scientific literature. 

I hope you found it to be insightful! Feel free to add to it if you feel I have missed anything.

#bodybuilding #strength #gains #musclegrowth #onlinecoach 

Preacher curl (preferably using a machine)

Armpits pressed into the pad

Elbows aligned with the pivot point of the machine

Drive with your pinkies

Squeeze at the top

Control the eccentric 

A tricep pushdown variation (here I’m doing a SA cuffed tricep pushdown) 

Pin your elbow by your side

Maintain a stable torso

Drive the forearm downward into full extension

Overhead rope extension

Pulley can be set to your preference between calf and chest height, I personally prefer lower down

Lean forward slightly for better stability 

Press the rope up and apart, whilst keeping your elbows tucked

Seated incline bicep curls

Sit with your chest upright, and shoulders back and down

Keep your elbows locked in place at your side

Curl weight upward, rotating wrists outward to the degree possible. Ideally, your pinky finger should rise higher than the thumb at the top of the rep. taken in Leeds, England, UK by @adamwebstercoaching
47
11 days ago
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Top sets from the week

It was either this or a set of 12 lat pulldowns with ‘we don’t miss’ as the caption 

Not sure that I can post that last picture in good faith because I think I’ve outdone myself with the angles there 😂

Thank you Shan on the spot! 

#bodybuilding #gains #strength #gymprogress #onlinecoach taken in Leeds, England, UK by @adamwebstercoaching
64
15 days ago
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2026 ➡️ 2024

Different lighting, but it’s actually not my fault because that area got locked off for a massive reformer Pilates studio 😂

If you’re ready to make some serious gains, and want to work with me 1-to-1, then DM me the word ‘COACH’ 📩

#bodybuilding #transformation #gains #gymprogress #onlinecoach taken in Leeds, England, UK by @adamwebstercoaching
73
16 days ago
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This topic attracted my first ever hate comments last time. Touchy subject 😂

That’s why I say that I can’t speak for anyone else. I’ve known hundreds of stoners throughout my life. Some of them were successful, happy, and very high functioning. This post isn’t for those people.

The majority weren’t, and I definitely wasn’t either.

I know there are other people out there who resonate with this message.

And if you ever feel ready to quit your own habit, and want some (obviously free) advice, then you can always shoot me a DM 🙂

#sobriety #cannabisusedisorder #quitweed #weedfree #onlinecoach taken in Leeds, England, UK by @adamwebstercoaching
88
17 days ago
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Operating bulking up is well underway 🐖 

Looking forward to hopefully looking my best yet sometime next year, but you’ve got to break some eggs to make an omelette.

Also reposting those last 2 photos because I didn’t realise how dark they were until it was too late 😂

#bulking #bodybuilding #strength #gains #onlinecoach taken in Leeds, England, UK by @adamwebstercoaching
79
19 days ago
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