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AdasGold

@adasgold_

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Personal Brand strategist & mentor |
Bringing clarity to your business marketing so there's no more ick โœจ
Brand development & ass kicking imagery ๐Ÿค˜
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I am not the right fit for everyone, and that is exactly as it should be! When you work with a brand and marketing strategist, alignment is everything. If you are looking for superficial tactics, quick shortcuts, or a hiding place, I will absolutely disappoint you. Swipe through the slides to see exactly why you should NOT hire me. If you manage to get to the end and find yourself nodding along instead, We should definitely talk. ๐Ÿ–ค #branddevelopment #IntentionalMarketing #intentionalmarketing #DontHireMe #5reasons by @adasgold_
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3 months ago
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The A-Word is Non-Negotiable. Yes, I'm talking about AUTHENTIC. I know, I know, we hear it everywhere, but I can't escape it in my world because it's the only way to build a sustainable, resilient brand. (I promise, I'll stop saying it when it stops being true!) Here's why: Your clients aren't just hiring your skills. They're hiring the unique way you apply those skills, based on who you are. When you lead with authenticity, something magical happens: You become a fantastic client filter. It helps us lovingly filter out the clients who are a bad fit, saving everyone time, frustration, and energy. It magnetizes the right people who appreciate your quirks and trust your integrity from day one. The ones that align with your truth, the ones you feel you can just be YOU with, and they'll ask for more! A bit like a love story, without the ick! Stop chasing every client. Start being completely you. The right people will find you. #AuthenticBranding #ClientFilter #SmallBusinessTips #Entrepreneurship #ResilientBrand by @adasgold_
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10 months ago
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NO MORE EXCUSES FOR NOT SHOWING UP! You are not doing it to gain popularity, To win a beauty contest, To pretend.... You started a business for a reason - you have a vision, a passion and something to offer. You also want to succeed ๐Ÿ’ช This starts with you showing up for your business time & time again as unapologetically authentic as possible - So when your potential clients see you, they will feel an instant connection. That's how conversion starts. So what are you waiting for? What is stopping you from taking the step towards establishing a brand that fits you like a glove? - hit me with your best excuses below ๐Ÿ‘‡ No judgement here, only humans ๐Ÿ’ž . . . #reeladdiction #reelsofinstagram #lovereelsโค๏ธ #professionalimages #brandingphotographyuk #brandingiseverything #personalbrand #beyou #youareperfect #showupforyourself #businessownerslife #runningabusiness taken in East Sussex by @adasgold_
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3 years ago
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Your followers have a serious trust issue. And honestly? You canโ€™t really blame them. Every time they open LinkedIn, they get slammed with the exact same lookalike bullshit. The same soulless advice. The same complete lack of anything resembling a human being. People are exhausted. Their radar for fake is tuned to perfection. The second they smell an algorithm talking at them, they scroll straight past. Which brings me to the actual elephant in the room: AI. There are two ways people are using this stuff right now for their marketing. One of them is actively destroying your credibility. 1. Using AI as a tool to support your vision: This is where AI is actually brilliant. You bring the direction, the strategy, the lived experience, and yes, the real opinions. You use AI to speed up research, brainstorm raw ideas, or clear tedious admin off your desk. The tool just gives you hours of your life back. 2. Letting AI do everything for you: This is the fast track to becoming invisible. Slipping a vague prompt into a generator, copying whatever generic text or 'strategy' it pops out, and dumping it straight onto your feed. When you do that, you trade your entire edge. You sound & look like everyone else who gave up on having a real perspective. AI can curate information, but it cannot care. It cannot take a stand. It cannot share a real story. And it sure as hell cannot build genuine trust with a human being. Use the tools to save your time. Never use them to replace your voice. Shall we talk about the surge of the same designs taking over our screens? We've all seen them, and they all look the same! Why would you risk destroying your Brand Identity just for the sake of posting and adding into the nothingness? I'd really like to know . *Image from when life made more sense taken in East Sussex by @adasgold_
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2 months ago
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How the fuck did I get so lucky with the people I get to work with? Seriously. Working with someone like @rosiegilderthorp isn't just "another job" for me. Rosie is a powerhouse doing deeply meaningful work with the Psychology Business School, and getting to sit down with her, dig into the core of why she does what she does, and translate that real-world genius into a brand strategy was an absolute dream. When clients trust me enough to drop the mask, look at their work deeply, and let me capture who they really are... thatโ€™s a dream come true for me. Reading words like this from someone I respect so much brings nothing but gratitude: "๐˜ผ๐™™๐™–๐™จ ๐™™๐™ž๐™™ ๐™ข๐™ค๐™ง๐™š ๐™ฉ๐™๐™–๐™ฃ ๐™ข๐™ฎ ๐™ฅ๐™๐™ค๐™ฉ๐™ค๐™จ ๐™ฉ๐™๐™ž๐™จ ๐™ฉ๐™ž๐™ข๐™š. ๐™Ž๐™๐™š ๐™ข๐™–๐™™๐™š ๐™ข๐™š ๐™ฉ๐™๐™ž๐™ฃ๐™  ๐™ฅ๐™ง๐™ค๐™ฅ๐™š๐™ง๐™ก๐™ฎ ๐™–๐™—๐™ค๐™ช๐™ฉ ๐™ฌ๐™๐™ฎ ๐™„ ๐™™๐™ค ๐™ฌ๐™๐™–๐™ฉ ๐™„ ๐™™๐™ค ๐™–๐™ฃ๐™™ ๐™ฉ๐™๐™š๐™ฃ ๐™˜๐™–๐™ฅ๐™ฉ๐™ช๐™ง๐™š๐™™ ๐™ž๐™ข๐™–๐™œ๐™š๐™จ ๐™ฉ๐™๐™–๐™ฉ ๐™ง๐™š๐™ฅ๐™ง๐™š๐™จ๐™š๐™ฃ๐™ฉ ๐™ข๐™ฎ ๐™—๐™ง๐™–๐™ฃ๐™™ ๐™›๐™ช๐™ก๐™ก๐™ฎ... ๐™„ ๐™ช๐™จ๐™š ๐™ฉ๐™๐™š ๐˜ฝ๐™ง๐™–๐™ฃ๐™™ ๐˜ฟ๐™š๐™ซ๐™š๐™ก๐™ค๐™ฅ๐™ข๐™š๐™ฃ๐™ฉ ๐™™๐™ค๐™˜๐™ช๐™ข๐™š๐™ฃ๐™ฉ ๐™จ๐™๐™š ๐™ข๐™–๐™™๐™š ๐™›๐™ค๐™ง ๐™ข๐™š ๐™–๐™ก๐™ก ๐™ฉ๐™๐™š ๐™ฉ๐™ž๐™ข๐™š." Rosie, working with you was a total privilege. Thank you for trusting me with your brand story! โค If you're ready to stop just taking up space online and actually build a brand that feels 100% true to you, my door is always open... Well, it will be open from mid Oct onwards, so now's a great time to get booked in โ˜€ #VisiblyAuthentic #ClientGratitude #PersonalBrandStrategist #PsychologyBusinessSchool #BrandDevelopment #IntentionalMarketing #personalbranding by @adasgold_
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2 months ago
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Ever wonder how many "5 steps to 10k months" posts you have to scroll past before you lose the will to live? ๐Ÿ™ƒ Because honestly, I'm exhausted just looking at them. Here's the no bull talk: you are brilliant at what you do. You deliver incredible results in the real world, yet online, people scroll right past you to hire competitors who have half your talent, a fraction of your experience, but make twice the fucking noise. Youโ€™re tired of it. And frankly, it pisses me off on your behalf too. The problem isn't your expertise. Itโ€™s the massive disconnect between who you are in person and how you show up online. The real shift happens when you move away from just "showing up" to tick a box and start being Visibly Authentic. When your brand online finally reflects your real-world brilliance, you stop chasing. People stop guessing, they start trusting you, and suddenly you're impossible to ignore. (Also, a huge shoutout to the one & only Duncan Adams here. As a fellow brand specialist he knows the power of matching your visual presence to your actual authority. Looking sharp, Duncan!๐Ÿ˜) If youโ€™re ready to call time on the nonsense and start looking like the expert you actually are, let's sort it. Drop me a DM with the word AUDIT (Or here in the comments) and Iโ€™ll send over my "Authority Audit": 4 quick brain teasers to align your real-world genius with your brand story. Zero excuses to NOT get it right! ๐Ÿ˜Ž #PersonalBranding #VisiblyAuthentic #BrandStrategy #AuthorityAudit #PersonalBrand #IntentionalMarketing #BrandIdentity by @adasgold_
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2 months ago
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Back to my 'gratitude Friday' to end any week on a high.. Working with Nicky McCrudden (feel free to go find her on LinkedIn) was one of those privileges I keep experiencing.. I am sorry if I use this word a lot, but honestly! Come spend a day in my shoes, seeing these epic women through my eyes (and lens) is something else!!!! I don't think I'd be able to wake up every day & do what I do if it wasn't for the inspirational humans I get to hang out with, even if just for a day or so.. Thank you Nicky for these kind words and for giving me your trust & cookies ๐Ÿช (Even if mine were more impressive ๐Ÿ˜„) #personalbrandshoot #personalbrandshoots #brandimagery by @adasgold_
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3 months ago
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"It's about who you are, not what you do.." Ok, maybe it is a little about what you do as well, otherwise why are we all hanging around LinkedIn like we have nothing better to do?! There are many ways for you to show up online: ๐Ÿ–ค You can use your one & only headshot your friend took when you were in your 20's ๐Ÿคญ ๐Ÿ–ค You can use that epic shot of you looking so stiff & uncomfortable, your smile looks like a reaction to a very bad story. ๐Ÿ–ค Or you can bring out that personality that makes your clients choose you over & over again... It tells all your other followers what it feels like to be working with you (Hint - It's got nothing to do with your logo or your prices). Just going to leave some visuals here to speak way better than my words ๐Ÿ–ค Oh, and if you fancy some yourself - My books are closing till end of Sep, so either get in touch for Oct onwards or grab that one last spot for a shoot this month โ˜€๏ธ #showingup #personalbrand #brandphotographysession #sussexbusinessowner taken in East Sussex by @adasgold_
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3 months ago
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Can't think of a better compliment than when they come back for more ๐Ÿฅฐ I met @Ro@rosiegilderthorp 3 years ago for her firsat brand shoot. It was such a fun one, we got to know each other better, and used 2 different locations for her shoot. Following each other on Instagram for a few years & keeping in touch with my random occasional emails (For marketing purposes) brought Rosie back to my inbox: 'I need to develop my personal brand, and I think you'll be the perfect person for that' was the reply to one of my emails talking about my new package offering my workshop followed by a photoshoot for zero excuses type build... We met for the workshop at Kingdom Cafeฬ, and it was one of the best 4 hours I've spent in a while - Rosie's mind is one I so enjoy getting lost in.. One that wants & does create actual change where it really counts! The shoot followed at the same location (epic hosts!!) and all in time for an upcoming book publishing soon. I know my own personal brand is doing what it says on the tin, but working with people like Rosie will forever be considered a massive privilege and a pinch me moment, I don't care how many years I've been doing this! Oh, and if you are a therapist, and need some proper marketing advice & inspiration - Go give her a follow... You can thank me later ๐Ÿ˜ by @adasgold_
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3 months ago
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Never have I ever .. met a more supportive human centred, genuinely caring group of people! And I got to capture them in action, which made my day!! @christinajewbank is one heck of a woman, I wish I knew growing up for the right type of insiration! Jill Benjafield quietly looking after everyone in the Eastbourne business community, making it look so easy. Sandra Walker is one of those individuals who is so full of love, it is hard not to want to just hug constantly! She's also the one connecting all those businesses to their mentors in the best way possible. Stephen Holt amazingly quiet for someone who actually walk the walk & contributes to some real changes where it counts. Luke & Lewis just have the best smile EVER! They made me laugh so much during the shoot, it made all the difference ๐Ÿ˜ This is the 2nd time I get to hang out with this epic team, and despite them not being keen 'models' I think they did pretty well ๐Ÿ˜ If you haven't checked out @ebchamberofcommerce or @edealsoutheast you're missing out massively as a local business! Just saying... #businesssupport #businesssupportingbusiness #eastbournebusinesssupport by @adasgold_
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3 months ago
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Got some catching up to do... But as it is Fri & it's too hot to sit at a desk, so I'll just drop these here and say this: Working with epic women in biz is, it itself, a dream come true. Working with those who hate showing up, then leave feeling it is now possible... NO! Scratch that! That it is So easy!! is beyond a privilege. In a world where humans are so judged by their appearance, Where real & fake are such blurred lines... These type of images make me all kinds of happy. You rocked our session Nic @claritykent ๐Ÿซถ๐Ÿผ Thank you for placing your trust in me! x #visiblyauthentic #showingupright #personalbrand #personalbrandphotography #personalbrandingphotography by @adasgold_
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4 months ago
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The smartest consultant in my business doesnโ€™t have an instagram account! Most people treat "brand-ing" as an afterthought, a visual "wrapper" they put on a service once itโ€™s finished. But for me, my Brand is the primary filter for every strategic move I make. Itโ€™s the strategy and the non-negotiables that sit behind the visual aspects.. I use it as a mechanical filter to audit: ๐Ÿ’ช๐Ÿผ My positioning: Does this move reinforce my status as a specialist, or does it dilute it? ๐Ÿ’ช๐Ÿผ My packaging: Is this offer truly aligned with my genius, or am I just filling a gap? ๐Ÿ’ช๐Ÿผ My sales process: Am I leading the conversation, or am I reacting to the market? When your brand is built with intention, it gives you the absolute clarity to say "๐™ฃ๐™ค" to the wrong opportunities. It acts as a gatekeeper, so you aren't wasting energy on distractions that lead nowhere. That clarity is what allows me to say "๐™ฎ๐™š๐™จ" to the moves that actually...well, move in the right direction. And it takes time, it doesn't just land on your lap - It needs some digging, self reflection & a real understanding of what you are here to do. For real! If your brand isnโ€™t helping you make decisions, it isn't a brand. Itโ€™s just a pretty wrapper.. and what do we do with wrappers? ๐Ÿšฎ #brandstrategy #intentionalmarketingstrategy #IntentionalMarketing taken in East Sussex by @adasgold_
2
6 months ago
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