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@advantage_fair

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The Big Little Tennis Fair | March 2026
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One of the fastest growing newcomers to the tennis fashion world, @richsport.inc brings boldness, confidence, and personality to the court, encouraging players to express themselves while having fun. The independent brand founded by childhood besties Nicole and Sarah offers a range of accessories and apparel including grips, grip bands, dampeners, and clothing. They also recently partnered with Head on a successful limited-edition collaboration featuring a bright orange tote bag, strings, and a dampener. Learn more @richsport.inc or online at richsport.inc @advantage_fair by @advantage_fair
3
5 months ago
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This Fashion Friday, we check out the stylish tennis bags from Insolette. The woman-focused tennis bag brand was created by Stephanie Lee to fill a gap in the tennis bag market with an option that combines function, style, and versatility. Pieces like the Victoria Duffel feature amazing, high-quality detail that will have anyone looking their best whenever they hit the court. Learn more on IG at @insolette.sport or online at insolette.com @advantage_fair by @advantage_fair
10
6 months ago
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One the newest tennis clothing brands on the court, Common Courtesy (@commoncourtesybrand) brings light colors and silhouettes to this week’s Fashion Friday episode. Founder Bri blended her passion for fashion and tennis to create a truly standout women’s clothing brand. With the goal of promoting positivity and good sportsmanship, her clothing lineup prioritizes joy alongside performance. Each piece is produced in Los Angeles and is made in small batches, allowing for a hands-on approach to quality and detail. Learn more online at commoncourtesybrand.com and follow at @commoncourtesybrand by @advantage_fair
3
6 months ago
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On this week’s episode of Fashion Friday, we bring you the fun and expressive brand Ace the Moon (@acethemoon_la). Drawing from personal passions for tennis, New York culture, and laid-back West Coast aesthetics, the brand creates everyday apparel that can be worn both on and off the court. The brand aims to fill a white space for lifestyle-driven tennis merchandise that feels cool, casual, and authentic. We love the unique designs on their shirts and hats that make wearing tennis clothes fun again. Learn more on their IG or online at acethemoon.com. @advantage_fair by @advantage_fair
8
6 months ago
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Independent tennis apparel brands are emerging as one of the sport’s most exciting cultural shifts. Greig Bennett, founder of Los Angeles tennis lifestyle boutique Grand Slam LA (@grandslamla), is helping fuel that movement. He launched the @advantage_fair event to give independent brands a bigger platform during Indian Wells, one of the sport’s most high-profile tournaments. Learn more about Bennett’s vision and meet some of the standout brands showcased at Advantage Fair in the feature story at racketsportsweekly.com. @commoncourtesybrand @acethemoon_la @richsport.inc @drivewayparadise @taangotennis @insolette.sport @laurelcanyontennisclub @boast @outsidelinestennis @oystertennisclub by @advantage_fair
6
6 months ago
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🎾 Shelfs got a chance to catch up with Eliza West at the Advantage Fair. Thanks @itselizasworld for pulling up and showing love to the fair and brands. Short shorts for 26? …. Heard! taken in Market Market by @advantage_fair
18
7 months ago
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Take Advantage LA’s Indian Wells Highlights: • @lvbl.club x @alo - Pilates and Tennis Great way to start the day before the tournament. It was surprisingly challenging, however, exactly what we needed. • @lvbl.club x @wilson’s Desert Showdown Tournament 2026 The turnout was incredible with hundreds of players enrolled. I did my best and had the BEST time testing my skills in such a competitive environment. A really wonderful community for all levels. • @grandslamla’s @advantage_fair This was something I’d been looking forward to. I took some time to learn about the many local brands highlighted at the fair. It was the best environment to get acquainted with the local tennis community. •@bnpparibasopen - @felixaliassime vs @gabriel.diallo_ Wow! Really special feeling to be in a crowd full of Tennis enthusiasts. I felt right at home. Can’t wait for next year’s visit to Tennis Paradise! #bnpparibas #tennislove #indianwellstennis taken in Indian Wells Tennis Garden by @advantage_fair
20
7 months ago
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A little tennis culture moment in Palm Springs 🎾🌴 Stopped by the @advantage_fair at @shopmarketmarket with @boast to check out the fair and get fitted in some fresh Boast gear ✨ Such a cool space bringing together independent brands, vintage tennis collectors, and the culture around the game. Huge thanks to @boast , @grandslamla , and the organizers and sponsors behind the Advantage Fair for having us. Can’t wait for next year 🫶🏽 #IndianWells #PalmSprings #AdvantageFair #marketmarket #tennisculture taken in Palm Springs, California by @advantage_fair
22
7 months ago
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thanks for hosting a fun event @grandslamla also really enjoyed talking to @richsport.inc girlies and Stephanie from @insolette.sport 🎾🎀 taken in Palm Springs, California by @advantage_fair
5
7 months ago
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📍 MARKET MARKET - Palm Springs Today- Sunday March 8th 2026 till 5pm! Come check out and support all the independent tennis brands, play mini Tenni, enjoy the cars! We can’t wait to see you 💚🎾 taken in Market Market by @advantage_fair
3
7 months ago
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😎 Come check us out tmrw. Sun March 8 at @shopmarketmarket. We will be gifting Pairs of caddis glasses tmrw after our mini tennis session with @thenameisbondd and @mannyfortune. Oh yeah and what would tennis be without bagels? Pull up for bagel brunch sponsored by @caddis_life . March 8 Advantage Fair Market Market Palm Springs 10 am! taken in Market Market by @advantage_fair
3
7 months ago
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@shelfs Advantage : The Big Little Tennis Fair Sat & Sun 10-5 Market Market Palm Springs taken in Market Market by @advantage_fair
15
7 months ago
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