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The Big Little Tennis Fair | March 2026
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One of the fastest growing newcomers to the tennis fashion world, @richsport.inc brings boldness, confidence, and personality to the court, encouraging players to express themselves while having fun. The independent brand founded by childhood besties Nicole and Sarah offers a range of accessories and apparel including grips, grip bands, dampeners, and clothing. They also recently partnered with Head on a successful limited-edition collaboration featuring a bright orange tote bag, strings, and a dampener. Learn more @richsport.inc or online at richsport.inc @advantage_fair
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This Fashion Friday, we check out the stylish tennis bags from Insolette. The woman-focused tennis bag brand was created by Stephanie Lee to fill a gap in the tennis bag market with an option that combines function, style, and versatility. Pieces like the Victoria Duffel feature amazing, high-quality detail that will have anyone looking their best whenever they hit the court. Learn more on IG at @insolette.sport or online at insolette.com @advantage_fair
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I discovered @commoncourtesybrand while attending the @advantage_fair hosted in partnership with @grandslamla while I was in Palm Springs last month! She had just started selling her first pieces and not only was I excited for her, but I also was desperate to get my hands on her pieces. Unique cuts, materials, and silhouettes all make for what is a totally unique collection in the tennis fashion world! This mesh top feels so good on and off the court and this skirt has the most beautiful flouncy flow with POCKETS! I am such a fan of the colors too, nothing like gorgeous blues coming into summer! I’m so excited to see more brands, especially female-founded brands, enter the tennis fashion world and I hope we can all support this young lady who is making some fabulous pieces. The @advantage_fair was also so much fun to attend and a great way to discover some amazing small brands doing great things in tennis! Be sure to follow them for more opportunities to attend in the future! —— #tennisfashion #tennisoutfit
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One the newest tennis clothing brands on the court, Common Courtesy (@commoncourtesybrand) brings light colors and silhouettes to this week’s Fashion Friday episode. Founder Bri blended her passion for fashion and tennis to create a truly standout women’s clothing brand. With the goal of promoting positivity and good sportsmanship, her clothing lineup prioritizes joy alongside performance. Each piece is produced in Los Angeles and is made in small batches, allowing for a hands-on approach to quality and detail. Learn more online at commoncourtesybrand.com and follow at @commoncourtesybrand
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On this week’s episode of Fashion Friday, we bring you the fun and expressive brand Ace the Moon (@acethemoon_la). Drawing from personal passions for tennis, New York culture, and laid-back West Coast aesthetics, the brand creates everyday apparel that can be worn both on and off the court. The brand aims to fill a white space for lifestyle-driven tennis merchandise that feels cool, casual, and authentic. We love the unique designs on their shirts and hats that make wearing tennis clothes fun again. Learn more on their IG or online at acethemoon.com. @advantage_fair
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Independent tennis apparel brands are emerging as one of the sport’s most exciting cultural shifts. Greig Bennett, founder of Los Angeles tennis lifestyle boutique Grand Slam LA (@grandslamla), is helping fuel that movement. He launched the @advantage_fair event to give independent brands a bigger platform during Indian Wells, one of the sport’s most high-profile tournaments. Learn more about Bennett’s vision and meet some of the standout brands showcased at Advantage Fair in the feature story at racketsportsweekly.com. @commoncourtesybrand @acethemoon_la @richsport.inc @drivewayparadise @taangotennis @insolette.sport @laurelcanyontennisclub @boast @outsidelinestennis @oystertennisclub
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Kicking off our Fashion Friday miniseries with one of my all-time favorites @laurelcanyontennisclub! With bright colors and a psychedelic 70s subculture vibe, Laurel Canyon Tennis Club brings much-needed fun and creativity to the tennis clothing world. Check out their designs and see how they’re putting their own spin on the classic tennis style. Be on the lookout every Friday as we highlight independent clothing brands in the racket sports space.
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🎾 Shelfs got a chance to catch up with Eliza West at the Advantage Fair. Thanks @itselizasworld for pulling up and showing love to the fair and brands. Short shorts for 26? …. Heard!
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Same time next year? 😎
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sometimes you have to feel it all ❣️ the desert files continue…
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Desert Dump. I always say seeing all the friends is the best part of all of it. We watched great tennis, we had a few top dinners, a. couple negronis, a few palomas. We hit some balls. A good ass time was had by all. No Academy Has This. And if you’re in Socal please buy your tickets to Academy Day 4/4 at Pepperdine, it’s everything we love- great courts, elite unbelievable pros , an opportunity to speak with and get coached by one of the best to ever do it. We make a big effort to do cool stuff in tennis, so give it a whirl!
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Take Advantage LA’s Indian Wells Highlights: • @lvbl.club x @alo - Pilates and Tennis Great way to start the day before the tournament. It was surprisingly challenging, however, exactly what we needed. • @lvbl.club x @wilson’s Desert Showdown Tournament 2026 The turnout was incredible with hundreds of players enrolled. I did my best and had the BEST time testing my skills in such a competitive environment. A really wonderful community for all levels. • @grandslamla’s @advantage_fair This was something I’d been looking forward to. I took some time to learn about the many local brands highlighted at the fair. It was the best environment to get acquainted with the local tennis community. •@bnpparibasopen - @felixaliassime vs @gabriel.diallo_ Wow! Really special feeling to be in a crowd full of Tennis enthusiasts. I felt right at home. Can’t wait for next year’s visit to Tennis Paradise! #bnpparibas #tennislove #indianwellstennis
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