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Ava Edwards
Couldn’t find it, so I designed it. Cashmere, Made for Life
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Apparently there’s ‘nothing like them on earth’. I didn’t say that - a customer did.

She’s not wrong!

Thicker than the usual ‘cashmere’ suspects, blissfully soft (client’s words, not mine), unisex, and ruthless at solving December’s real problems: 
•cold floors
•long-haul flights
•gifting fatigue
•partners stealing your socks

If you’re travelling, nesting, or quietly boycotting bad presents this year, these are the ones.

SHOP NOW (tagged) or head to ALABASTE.COM
(Very limited sweatshirts and scarves left!) by @alabastecashmere
1
10 months ago
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Weird, the colour in my previous was so washed out once I posted the Reel. Nothing like the edit, so here goes again so you can see the beauty and intensity of these cashmere colours.

A smorgasbord of cashmere delights. 

A remix of my favourites.  Which is your favourite? 🌈 

Ava x

#cashmerelove #cashmerescarf #buylessbuybetter #wearmorecolour #christmasgiftguide #futureproof #slowfashionseason #madeforlife #smallbrands #ukbusinesswomen by @alabastecashmere
9
3 years ago
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Only about a year late on this trend, but hey ho. A little more about me and my businesses… I’m all about slow fashion, so at least there’s consistency.

I couldn’t fit everything on to the page, but for those who don’t know me, now you know a little more 👋 

It’s nice to have a real person behind a brand, in my experience and this year, although virtual consulting is massive (and growing), I feel the human connection and IRL is even more important this year. More than ever.

Here’s to connecting with more of you 🤗 

Ava x

#cashmeresweater #onlinestyling #personalstyle #menstyling #executivestylist #personalshopper #cashmereuk #cashmerescarf #sweaterseason #smallbusinessukowner by @alabastecashmere
27
3 years ago
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It’s a different kind of birthday this year, but a couple of months into taking the biggest change of my life so far, I’m on the right track. The biggest goals have the biggest barriers and I’m very grateful for the support I’ve received! 

Spreading the love on my birthday ❤️❤️❤️

Plotting behind the scenes…. by @alabastecashmere
6
5 months ago
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APRÈS SKI CHIC

Cashmere headbands with 50% off 🪩 by @alabastecashmere
0
7 months ago
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As we take a pause, our best-sellers are now at 50% off. 

For a limited time and whilst stocks last. 

Offer available to UK customers only 🇬🇧 by @alabastecashmere
0
8 months ago
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That’s a wrap (for now). 

Whilst I take a break to plan my next steps, all remaining items are now at 50% off*. 

It’s been wonderful having all of you support my brand, so now enjoy a HUGE gift 🤗 *Whilst stocks last.

Offer for UK customers only 🇬🇧 taken in London, United Kingdom by @alabastecashmere
5
8 months ago
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The best cashmere sweater ever (according to us)!

If you’re into buying less but better, this one should be on your list.

Check out our website to see what our customers say (linked) taken in London, United Kingdom by @alabastecashmere
4
9 months ago
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SA customers only. No more shipments to SA. DM for offer details.

Ava x taken in Cape Town, South Africa by @alabastecashmere
7
10 months ago
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The outfit is comfortable.
The coffee is strong.
The expectations are low.

Good taste recognises good taste. You know who you are.

Thank you and Merry Christmas 🎄 taken in London, United Kingdom by @alabastecashmere
3
10 months ago
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Phew. December. The season of joy and gratitude 🫠😬🤣 by @alabastecashmere
11
10 months ago
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One for the boys. 

Our Le Sweatshirt is unisex. I have a few pieces left, so if you’re looking for a stylish, reliable, comfortable and easy-care sweater don’t wait, these won’t be repeated. 

SHOP NOW - tap or head to ALABASTE.COM by @alabastecashmere
1
10 months ago
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