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Alaffia

@alaffia

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JOY IS FREE
Real shea that backs women in West Africa. For every body, every day.

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Took my balancing act on the road with @alaffia @natprodexpo!

#alaffia #abeauty #expowest by @alaffia

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7 months ago

Now you can own a piece of Alaffia 💛

We've officially launched our public raise on @WeFunder. You're invited to be part of what's next.

For over 20 years, we’ve built our business around fair trade ingredients and community empowerment in West Africa. Your investment helps us expand that impact even further.

Be part of the future of clean, equitable body care.

👉Join the movement at the link in bio. by @alaffia

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7 months ago

Today, in this season of honoring mother, Alaffia observes Ina Day — a day to honor our founder’s mother, whose life, strength, and humanity inspired the creation of Alaffia.

Ina’s life taught us that humility, compassion, and care for others are forms of strength.

Today we pause to honor that all women sacrifice to make futures possible. We celebrate carrying their legacy forward through care, dignity, and community. 💛 by @alaffia

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5 months ago

GIVEAWAY: your everyday routine starts here. 🍳🫧

@alaffia + @nelliesfreerange are teaming up to give one winner a feel-good morning reset featuring:
🧼 Alaffia Liquid African Black Soap
💛 Alaffia Everyday Shea essentials
🍳 Nellie’s Free Range Eggs

From shower time to sunny-side-up, it’s a little help making those everyday routines feel easier, brighter, and more joyful.

To enter:
✨ Follow @alaffia + @nelliesfreerange
✨ Like this post
✨ Tag a friend in the comments
✨ BONUS: Show some love on our recent posts for an extra entry!

Giveaway ends 10/22 at 11:59 PM PST. Open to legal residents of the United States, ages 18+. One winner will be selected at random and contacted only by @alaffia via DM. No purchase necessary. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Please do not share payment information with any account claiming you’ve won. by @alaffia

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3 days ago

Meet the cure for boring showers: Good Soap Moisturizing Body Wash. 🫧

Five bold scents, made with 100% natural fragrance, that will make you smell in color:
🍋 Lemon Burst
☁️ Vanilla Cloud
💜 Lavender Breeze
🥥 Coconut Glow
🌿 Mint Splash

Each one turns your everyday shower into its own little sensory escape. Made with certified Fair Trade shea butter, with Alaffia investing back in the women in West Africa who slow-process our shea by hand. by @alaffia

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7 days ago

Raise your hand if you’re ready to save 30% OFF this week?

🙋🏻‍♀️ @olowondjo — Founder of Alaffia sure is!

ALL vitamin & body care favorites are 30% Off October 14-21 including Alaffia’s Kids Body Wash, Everday Shea Vanilla Mint Shampoo, Everyday Shea Lavender Conditioner, and more ⭐️

Don’t miss out on taking home your favorite Alaffia items at a limited time sale price 👀💸

It’s all happening at your local Fresh Thyme Pre-Order October 7-13 and the full sale in-store or online October 14-21 by @alaffia

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8 days ago

What Winter Woods feels like: crisp air, deep breaths, and that first step outside when everything feels a little quieter. 🌲✨

Juniper, white cypress, bergamot, sandalwood, and amber come together in a festive, woodsy scent that feels fresh, warm, and grounding all at once. The triple milled bar creates a rich, creamy lather that gently cleanses while moisturizing skin.

Limited edition and available exclusively at @wholefoods. by @alaffia

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8 days ago

It’s here: Winter Woods has officially entered the shower. 🌲🫧

Crisp juniper, white cypress, bright bergamot, warm sandalwood, and amber come together in one festive, woodsy blend. The triple milled Good Soap bar creates a rich, creamy lather that gently cleanses while moisturizing skin.

Limited edition, made with unrefined certified Fair Trade shea, and available exclusively at @wholefoodsmarket while supplies last. by @alaffia

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11 days ago

The little choices we make every day can add up to something much bigger. 💛

At Alaffia, our certified Fair Trade shea butter is produced by women led cooperatives in West Africa, keeping the people behind the ingredient at the heart of the process.

We also go beyond the Fair Trade label by investing in initiatives that support clean water, education, maternal healthcare, and long term opportunity. Because lasting change starts with care that keeps going. by @alaffia

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17 days ago

So honored to sit down with @karagoldin on The Kara Goldin Show. We talked about building Alaffia with cooperatives in West Africa, what real fair trade looks like, and the lessons I learned getting the company back. Thank you Kara for such an honest conversation. Listen now, link in my bio. #TheKaraGoldinShow #Alaffia #FairTrade by @alaffia

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18 days ago

CLOSED: GIVEAWAY: clean up your routine 🫧✨

@alaffia + @cleancult are teaming up to make everyday clean feel a little more joyful. One winner will get Alaffia African Black Soap Bars + variety of Everyday Shea goodies and Clean Cult refillable cleaning essentials for the ultimate fresh start reset.

✨ Follow @alaffia + @cleancult
✨ Like this post
✨ Tag a friend in the comments
✨ BONUS: Give our latest posts some love for an extra chance to win!

Giveaway ends 10/4 at 11:59 PM PST. Open to legal residents of the United States, ages 18+. One winner will be selected at random and contacted only by @alaffia via DM. No purchase necessary. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Please do not share payment information with any account claiming you’ve won. by @alaffia

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18 days ago

Finding joy in the everyday, one shower concert at a time.💛🫧

Alaffia’s African Black Soap draws from traditional Togolese recipes and is made with unrefined, certified Fair Trade shea butter produced at our women-led cooperatives in West Africa.

A time-honored cleanser, made with purpose for every day. by @alaffia

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20 days ago