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Alejandra

@alefloresmc

2.3K

followers

2088

following

Creative Producer & Community Builder
🎞️ @nbcuniversal
🥂@donpepetequila @latequilaclub
Board Member @alpfa_la

POSTS STORIES REELS TAGGED

🏅It’s truly been a dream to move to LA and chase a career at the intersection of Tech and Media & Entertainment. 🎞️✨
This summer, this dream came to life as I led interactive experiences on Gold Zone, Primetime, and in independent streams for Soccer, Basketball, and Golf during the Paris Olympics on Peacock, while also supporting the production of Watch With Alex Cooper. I had the privilege of working with someone who made sure I got credit—not just because it’s deserved, but because it matters.
Being seen matters, especially for Latinos in an industry where we’re often overlooked. Credit is about opportunity, growth, and visibility. 🌟

I’m humbled and honored to share that our team won the 2025 Webby Award & Emmy in the Entertainment & Sports App category for our work on the 2024 Paris Olympics. This recognition speaks to the power of collaboration, visibility, and representation.

S/O to my partner who stood by me through it all ♥️ @pepeagave Tonight, we sip something special 🥂

#Olympics #TechAndMedia #LatinosInMedia #latinasintech #RepresentationMatters #Paris2024 #BTS #webbyawards @wearedraftedco by @alefloresmc

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a year ago

@alpfa_la is hosting an event at LA Tech Week TODAY 10/15!

Tech Meets Entertainment | 6-9 @ LA Live 📍

I look forward to facilitating a conversation about the intersection of technology, media & entertainment alongside leaders from AEG, NFL & VamosVentures.

Tech Week is the world’s largest decentralized tech gathering, bringing together 100,000+ unique attendees across 3,000+ community-led events in San Francisco, New York, Los Angeles and Boston.

Sign up for my event and other Tech Week events here: https://tech-week.com

@techweeka16z #LATechWeek #alpfa #alpfala #latinos #hispanic taken in Los Angeles, California by @alefloresmc

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3 days ago

Weekend recap: Del Mar Wine & Food Festival 🍷🌮✨

Huge thank you to @tequilaocho for inviting us to spend the weekend with you. Great food, great people and of course, delicious tequila 🥃

Also, feliz cumpleaños a @fanycamarena we wish you the best always and to many more years! Salud amiga!

Already counting down to next time. Cheers! 🙌

#DelMarWineAndFoodFestival #TequilaOcho #DelMar #WeekendGetaway #FoodAndWine TequilaLovers SanDiego by @alefloresmc

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14 days ago

✨🥂 by @alefloresmc

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2 months ago

Rooftop sunset, small bites, cocktails on repeat 🌅🍸
@thesunrosewesthollywood just gave West Hollywood two reasons to come back — Yuhi and Oleander.

Vibes were immaculate. Music was right. This city never misses. Thanks Ty for the invitation to your new project ✨ by @alefloresmc

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2 months ago

Community is everything. 🎒❤️
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@alefloresmc , co-founder of @latequilaclub , joined @louiesliquor for their 3rd Annual Backpack & School Supplies Drive to give back to local students and families.
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What makes this event special is the way Lucy and the Louie’s Liquor community continue to show up, support, and pour back into the people around them.
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Follow @louiesliquor and keep an eye out for their future community drives and events.
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When local businesses and community leaders come together, everybody wins. 🙌🏽 taken in Louies Liquor by @alefloresmc

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2 months ago

The LA Tequila Club is a real thing. More than just a badass hat. 😎👌🏽. Check it out.

#margarita #tequila #mezcal #latc taken in Los Angeles, California by @alefloresmc

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3 months ago

🚀 Ready to level up your business in a digital world?

Join ALPFA LA for Marketing in a Digital World: Small Business Entrepreneurship — a hands-on workshop designed to help you build your online presence, grow your community, and sharpen your marketing strategy.

Plus, stay for a fireside chat on entrepreneurial finance, where we’ll break down funding insights and smart financial strategies to support your growth. 💡

📅 Thursday, May 7, 2026
🕠 5:30 PM
📍 Chase Bank (LA Live Branch)

Whether you’re just getting started or scaling your business, this is your chance to learn, connect, and take action.

🎟️ RSVP now on Eventbrite — link in bio!

#ALPFALA #SmallBusinessGrowth #DigitalMarketing #Entrepreneurship #LatinoBusiness taken in Los Angeles, California by @alefloresmc

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6 months ago

Cheering for quality tequila to keep rising 🥂and the #seattle Seahawks, the city that raised me 🦅

I’m also extra grateful to work on Legendary February through my full-time role. I love creating at the intersection of hospitality, sports, and media…where stories travel far beyond the game ✨

#GoHawks #Tequila #latinosinmedia #benitobowl

https://www.nbcuniversal.com/article/peacocks-legendary-february-brings-legendary-fan-forward-upgrades by @alefloresmc

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8 months ago

Every love story is beautiful, but ours is my favorite. ❤️ by @alefloresmc

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a year ago

Fútbol, Cultura & Influence ⚽📲💸

Sports are more than a game—they’re identity, culture, and connection. At @wearedraftedco Night of Fútbol y Cultura, I saw firsthand why brands need to pay attention.

🚨 Key takeaways:
- Fans engage with content that reflects their experiences, not just highlights.
- Freestyler @khfreestyle blends futbol, fashion & heritage to build trust.
- Trust = Influence → 41% of her audience buys based on her recs (vs. 19% of white female fans). Authenticity sells.
- Community-driven storytelling wins. Culture shapes media consumption—make it personal, real, and relevant.

This will continue to be a driving force in social media trends for 2025 🚀
Make sure to check out @wearedraftedco and all they’re doing to elevate Latinas! 💪🏽 Along with the beautiful & talented @khfreestyle 🔥

#SocialMediaMarketing #BrandStorytelling #Futbol #Influence #CulturalMarketing #ContentTrends by @alefloresmc

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2 years ago

The Oscars Are More Than Just Awards Night 🎬🏆

This weekend at the @theacademy , we explored the Oscars’ impact beyond the ceremony. One key takeaway? Representation in storytelling shapes how audiences connect with content.

📌 Key insights:
• Language is no longer a barrier—authentic stories resonate globally when done right.
• Not all stories define an entire community; understanding intersectionality is key.
• Audiences are shifting toward human-centered storytelling—big studio productions aren’t the only way to connect.
• The Oscars matter because they provide visibility, celebration, and elevation for underrepresented voices.

For streaming services and product marketers, this shift matters not just in content creation, but in how products are marketed and consumed. Understanding the demand for authenticity and representation can shape how products—whether films or physical goods—are surfaced, promoted, and experienced by audiences. Platforms and brands that adapt to these evolving trends will lead the way in resonating with consumers.

S/O to all the incredible speakers & organizations involved! @nalip_org @goldhouseco @blackgirlsfilmcamp @yhawrightproductions 🤩

#ProductMarketing #Streaming #Oscars #Representation #BrandStorytelling #ContentMarketing by @alefloresmc

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2 years ago