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I am honored to be named to the @negociosnow Latinos 40 Under 40™ Los Angeles Class of 2026. 🏆

With 9+ years of experience across engineering, consulting, and entrepreneurship, my career has been defined by one principle: applying structure, strategy, and operational discipline to drive measurable business outcomes.

Today, as Founder of Colibri Media Hub, I advise brands in the tequila, mezcal, and broader spirits industry on strategy, operations, and marketing, from portfolio development and market positioning to sustainable, scalable growth.

I am also the Founder of the @latequilaclub , a community built to celebrate agave spirits and bring people together around the culture behind them.

Beyond my professional work, I remain committed to elevating the Latino community through mentorship, access and opportunity.

My sincere thanks to my wife @alefloresmc, family, mentors, colleagues and partners across the industry who have supported me along the way. This recognition is shared with all of you.

The celebration takes place October 29 at the Los Angeles Music Center, sponsored by BMO. Congratulations to the entire Class of 2026.

#Latinos40Under40 #NegociosNow #AgaveSpirits
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Help us fill all 300 seats! 🙌🏽 As ALPFA LA President, I’m asking our community to help spread the word about tomorrow’s Regional Student Symposium at 8 AM at the LA Memorial Coliseum.

It’s FREE thanks for a generous donation and open to all students and recent grads! Share with a student or invite a friend to a day of financial literacy, career opportunities, and connection. Let’s show up for our future leaders! 🎓✨

Onsite registration is available, however early registration is encouraged. 

Alejandra Alanis
ALPFA LA President
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