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Ari Lightman

@alightman

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One of our favorite discussion topics in Measuring Social - Are we living in a Black Mirror episode? Yes, indeed, but we don't get to pick which, unfortunately. Team Xbox did a great job discussing the pattern within the show from one episode to another and how it reflects what we see IRL...... taken in Hamburg Hall - Carnegie Mellon University's Heinz College by @alightman

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9 days ago

Great start to our Measuring Social Discussions with Team Regal discussing "Does Rage Bait Work Commercially". It absolutely does.....Being both American and Canadian, I engage in internal rage bait all the time. taken in Hamburg Hall - Carnegie Mellon University's Heinz College by @alightman

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11 days ago

You Don't Have to Watch Games to Be a Fan

Digital media expert Ari Lightman (@alightman) from Carnegie Mellon University (@CarnegieMellon) explains.

#SportsCulture, #DigitalMedia, #Fandom, #Sports, #CarnegieMellon, #PopCulture by @alightman

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3 months ago

For our last discussion of the spring semester, we had Team MGM discuss is YouTube disrupting Hollywood? Still not quite sure perhaps when we feel compelled to pay $18 for a tub of popcorn and a soft drink to watch 20 min of previews before watching coco melon taken in Hamburg Hall - Carnegie Mellon University's Heinz College by @alightman

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6 months ago

Team Ultra presenting social media and fake news. No seriously trust me on this one they really did present this would I lie to you taken in Hamburg Hall - Carnegie Mellon University's Heinz College by @alightman

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6 months ago

Team Xbox with a fantastic presentation on how SM is changing how we engage with athletes, games and content. We had our own Olympic trivia event and I’m happy to report I won gold silver and bronze then asked the team to get me the University Peace prize… taken in Hamburg Hall - Carnegie Mellon University's Heinz College by @alightman

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6 months ago

MAGA!!! - I finally get it and yes absolutely lets make America great again. Venture Highway, A horse with No Name..... by @alightman

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7 months ago

Team WWF with an interesting discussion on whether tv is an accurate reflection of society or a distortion. Personally I’m not sure will need to ask my folks Gerald and Sheila Broflovski…. taken in Hamburg Hall - Carnegie Mellon University's Heinz College by @alightman

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7 months ago

The first rule of Kvetch Club is…….

You Kvetch about Kvetch club (what did u think I was going to say….) by @alightman

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7 months ago

One of our favorite subjects to discuss in Measuring Social is Social Dating. Here is team BNY giving us a crash course on providers, data and how to protect yourself. Personally, I'm fascinated by the space but never partook. Perhaps my Ai agents will find it's significant other in the New Meta service - Dating for AI.... taken in Hamburg Hall - Carnegie Mellon University's Heinz College by @alightman

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7 months ago

Team Blizzard with a in depth discussion on whether social media can and should be used to determine employee fit. What happens when all employees are agentic AI? Moltbook? taken in Hamburg Hall - Carnegie Mellon University's Heinz College by @alightman

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8 months ago

Start of our class discussions with Team Sharks discussing their stance on social ad targeting. I heard my AI agent was targeted on Moltbook without consent…… taken in Hamburg Hall - Carnegie Mellon University's Heinz College by @alightman

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8 months ago