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Ari Lightman

@alightman

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You Don't Have to Watch Games to Be a Fan

Digital media expert Ari Lightman (@alightman) from Carnegie Mellon University (@CarnegieMellon) explains.

#SportsCulture, #DigitalMedia, #Fandom, #Sports, #CarnegieMellon, #PopCulture

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One of our MEIM alumni, Ritika Gokhale, recently competed in the L’Oréal Brandstorm 2026 competition. She and her team were selected as the regional winners in India, beating out more than 100,000 other innovators. The team is now set to represent both India and their alma mater on the global stage at the International Finals in Paris!

The competition gives young innovators the opportunity to bridge academic theory with real-world market disruption, with global winners even having the chance to incubate their product ideas directly at L’Oréal Headquarters in Paris.

The road to Paris began in the Measuring Social classroom, where Ritika took on a project with Urban Decay. Her strategic work caught the attention of mentors from L’Oréal, who recognized her innovative instincts and encouraged her to take her ideas further by applying for Brandstorm.

We are so excited to see Ritika represent her work on an international stage!

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So, what really is going on with @tiktok? Heinz College professor @alightman gives some insight into the current state of TikTok with the potential ban on the horizon and why people are rising up in mass over the ban!🧠🧐💭

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Hello there!! I wanted to connect on behalf of @gnarcytribe. We've got some totally cool jewelry lined up, and I reckon you'd be the perfect fit to rock our latest collection of tough accessories!

If you dig it, we'd love to hook you up with 3 pieces on the house! Yup, you read that right – totally FREE!

Just shoot a DM over to our main account @gnarcytribe (if you dont see a DM button, just reply to any of their stories), and our guy Shawn will sort you out pronto! But hey, don't sleep on it – spots are filling up fast, and we'd hate for you to miss out on the action! Cheers, mate! 🤙

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👉 @gnarcytribe 👈

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🎉 Last Friday, the Heinz Consulting Club (HCC) hosted an incredible event that brought together aspiring consultants, industry professionals and curious minds 🤝

✨ We would like to extend our heartfelt thanks to the panelists and participants who contributed to the success of this event! Let's continue to learn, grow, and thrive together 💼✨

#heinzconsultingclub #consulting #networking #careerinsights #heinzcollege

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@alightman’s Measuring Social class gives Heinz College students the ability to work with incredible companies like @aetvcrimeinvestigation, @aerie, @harleydavidson, and @hp! Here is a glimpse into the impact our students had within these companies!🤩🎉

#CarnegieMellonUniveristy #CMU #AETV #Aerie #Harley #HarleyDavidson #HP #SocialMedia #HigherEducation #HeinzCollege #GraduateSchool #GraduateSchool

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with people like harry styles, lil nas x, and practically every NBA player changing the face of masculinity, i love seeing the exploding beauty industry open up to embrace the new fluidity of masculinity. thanks in large part to social media, men are upping their style game – women should be paying close attention!
— @lindaong100

x masculinity
x fashion
x beauty
x gen z

#linkinbio

http://cultique.co/

#genz #masculinity #fashion #gender #genderstereotypes #machinegunkelly #beauty #lilhuddy #style #socialmedia #fluidity

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We continue our fascination with NFT's on our most recent podcast: https://amt-lab.org/podcasts-interviews/2021/7/understanding-the-nft-phenomenon during with B Crittenden interviews @thekwinter, @alightman and @joshbobrowsky about the opportunities and impacts of this digital arts phenom. #tech #digital #NFTs #art

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with people like harry styles, lil nas x, and practically every NBA player changing the face of masculinity, i love seeing the exploding beauty industry open up to embrace the new fluidity of masculinity. thanks in large part to social media, men are upping their style game – women should be paying close attention!
— @lindaong100

x masculinity
x fashion
x beauty
x gen z

#linkinbio

http://cultique.co/

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This was a tough year for us - changing our lives completely in the middle of a pandemic, without any assurance that we were taking the right decisions for our future. Everyone who knew our story felt sadness for us, told us how unfair it was and wished us well for our future. There were some though who truly empathized with us, asked if we needed any help and found so many ways to make our move/transition easier. You guys are the reason why we got through this and are smiling in the end. You helped us through, you showed how much you care and we couldn’t have done this without you! We are so grateful for your presence in our life, your kindness lights us up and makes us feel loved and deeply cared for despite everything terrible that is happening in the world! #filledwithgratitude #happythanksgiving

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In the latest episode of the “Summer of 50 PGH Tech Stories” #podcast, Professor @alightman of @heinzcollege talks to @jonathankersting of @pghtechcouncil about Professor Lightman’s deep roots in the #Pittsburgh tech industry serving a variety of roles in #tech #startups. Check out the link in our Instagram bio to watch or listen to the podcast.

#IntelligentAction

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Just because we're at #SXSW19 doesn't mean we could forget about our #MEIMMonday . @alightman professor of all things marketing and social media is here livin out his #MichaelScott fantasies at the #NBCUniversal house. Though constantly busy grading papers and moonlighting as a #RayRomano look alike, Professor Lightman is always there to support our #MEIMs
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#carnegiemellon #heinz #cmu #sxsw #CMUatSXSW #MEIMatSXSW #AriLovesArianaGrande #theoffice #ArisOfficeIsNicer #ButItDoesntHaveAMegaphone #LetsGetAMegaphoneforAri #tired #alwaystired #IsHeTired? #orIsItJustHisPersonality #everybodylovesraymond #gradlife #entertainment #management #festival #gaming #film #music #tv

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