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Dany Dos Santos

@alkarus

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Co-Founder / Creative Director @droledemonsieur

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🔋 by @alkarus

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a month ago

🔋 by @alkarus

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2 months ago

SS27 - One of the most beautiful showrooms we’ve ever done. For the industry, this might just look like a beautiful showroom, something almost normal.

For me, it’s a reminder of the early days, when we used to rent Airbnbs, hide the beds during the day to turn them into showrooms for buyers, then put them back every night so we could sleep there ourselves and save money. We would drive a van from Dijon to Paris overnight to set everything, never really knowing if the space would work the way we had imagined.

Our journey has taught me that success is personal.
Comparing yourself to others without considering your own journey is one of the fastest ways to lose motivation.
So, own your path. It’s your greatest strength.

@droledemonsieur
NOT FROM PARIS MADAME ™ by @alkarus

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3 months ago

Bts @droledemonsieur Il Leone by @alkarus

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5 months ago

🇰🇷 First store in Seoul - @droledemonsieur
Thank you for the incredible welcome. We are so proud to be able to share our vision on the other side of the world.

Creating this boutique from a distance was a challenging yet exciting exercise.
It was important for us to bring our vision as faithfully as possible and to bring a piece of France with us. The idea was never to build a standardized, made-to-measure industrial store, but to create it just as we did in Paris: built from vintage furniture and objects. Everything was sourced in France and Italy, then shipped to Korea. Each object tells its own story, while also carrying a part of ours.

Thank you to our partners who made all this possible.

Dreams have no address
NOT FROM PARIS MADAME ™ by @alkarus

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a year ago

🎞️ by @alkarus

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a year ago

by @alkarus

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a year ago

From my student Peugeot 206, the car that helped build the dream, to the Ferrari that reminds me it was all worth it.

Every early summer, I feel a sense of joy… not just because I get to drive what I still believe is one of the most beautiful Ferrari ever made, but above all because this car has that rare ability to stop time. Just for a moment, it reminds me where I come from, something that isn’t always easy in our line of work, where the pace of daily life rarely allows us to look back.

When I dropped out of school to start Drôle de Monsieur, we used to do all the deliveries to the post office ourselves ; always with that 206. It holds the memories of the early days, the struggles, but also all the passion we put into every single order. It’s also the car that took us to Paris for our very first appearance at Fashion Week in 2014.
I kept that 206 long after I could’ve changed it. Some people around me said I should get a new car… that it wasn’t great for my image. But what mattered most to me was building the ladder that would help me climb.

Today, every time I get into this F355 GTS, turn the key, and hear that exceptional sound, I get a flashback to the early days. It instantly takes me back, and I think about the journey.
It’s not just about material success. The real achievement is being able to look back and understand that success isn’t just a destination, it’s everything it took to get there.

Wishing you all a beautiful summer. And if you see a car like this on the street during these sunny days, remember, there’s often a story behind it. Just like yours. 💛 by @alkarus

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a year ago

Palermo ‘24 by @alkarus

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a year ago

SS25 - @droledemonsieur by @alkarus

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2 years ago

72 hours St moritz by @alkarus

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2 years ago

Rosso by @alkarus

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2 years ago