Instagram story viewer> @allaboutthe.socials> Posts

sydney | social strategist & community builder

@allaboutthe.socials

172

followers

275

following

Helping small businesses build real community online
social media • storytelling • strategy
Social lead: @rise4slc @rise4holladay

POSTS STORIES REELS TAGGED

The diagnosis exists because most founders don't have a content problem, they have a strategy problem.

They know their business. They just can't see it from the outside the way their audience does.

So instead of telling you to post more, be more consistent, or try a new trend, we figure out what's actually going on first.

You walk away with a clear direction whether or not we keep working together!

Right now it's $270 for june.

If this sounds like something you need, dm me the word “Diagnosis” and we can schedule a free 15 min consultation call to make sure it's the right fit before anything else. by @allaboutthe.socials

23

0

4 months ago

56

7

a year ago

42

13

a year ago

This might be controversial but…

Going viral shouldn’t be your #1 goal as a small business owner using social media.

Virality does not equal actual customers in your dms asking to buy your product.

Effective strategies will prioritize your business goals based on your capacity and your revenue needs.

Think about how to build trust, educate, and give your potential customers value. This will make purchasing your services a no brainer when the time is right.

Going viral gives you cold “leads”, they don’t know you, and they are not going to be what sustain a business. Period.

What are your thoughts on going viral? Let me know in the comments. by @allaboutthe.socials

7

0

23 days ago

I'll say it: small business owners are my favorite people to work with.

They show up already knowing their customers. They talk about their business with so much heart that content ideas come up without trying. And once we've built that trust, they get to hand off the part of social media they never signed up for.

My job is to take everything they already know and give it structure.

So I'm curious: if you own a small business, what's the part of social media you'd hand off tomorrow if you could? Tell me in the comments 👇 by @allaboutthe.socials

24

4

25 days ago

Needing to remind all of my solo entrepreneurs, freelancers, and small business owners that social media doesn’t have to look a certain way to be valuable for your business.

Learning the content creation and social media side of business can feel really overwhelming but taking small daily steps is how you grow a community over time that supports your business 💕💕💕

Save this for yourself or tag other people who may need this reminder! by @allaboutthe.socials

13

1

2 months ago

18

1

2 months ago

9

0

3 months ago

14

0

3 months ago

Taking social media advice at face value can waste your time, money, energy, and creativity!

The nuances of your business and team matter. You should be able to market your business jn a way that makes sense with your businesses goals in mind.

Working with someone who has the knowledge of social media and is eager to learn about your business is exactly where the magic happens.

You know your story and your goals better than anyone else, sometimes it helps to have an outside expert really solidify them and put it all into language you and your team can use for years. by @allaboutthe.socials

20

0

3 months ago

A pattern I've noticed when working with small businesses and their socials: the businesses struggling most with content aren't under-resourced or inconsistent. They're sometimes too informed, about the wrong thing.

They can tell me what their top three competitors posted this week but they can't always tell me the last question a customer actually asked them.

That's the real gap. Competitive awareness feels like strategy because it's measurable, you can see the post, track the engagement, benchmark against it. But it optimizes for resemblance, not relevance.

It answers "what's working in this space" instead of "what does my specific audience need from me."

The businesses that build real traction tend to treat their competitors as context, and the actual research happens in customer conversations, DMs, reviews, the questions people ask before they buy.

Worth asking yourself this week: when's the last time your content strategy came from a conversation with your audience, rather than a scroll through your competitor's grid? by @allaboutthe.socials

15

0

3 months ago

Agencies aren’t the enemy, they’re just not built for someone who’s bootstrapping or just getting started. That’s not a knock on them, it’s just a budget/timeline reality.

Luckily, this is the gap i live in. Templates built for a 50-person company were never gonna work for you, and i know that because i’ve been the small business owner too.

If that sounds like where you are, let’s talk. by @allaboutthe.socials

23

3

3 months ago