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I help ambitious entrepreneurs stop playing small, scale their income and build a magnetic brand!
Founder: @benchmarkburlington
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Hi, I’m Alli — and if we haven’t met yet, I’m SO glad you’re here!🫶🏼

I’m a business coach, luxury gym owner, podcast host, investor and the most annoyingly optimistic person you’ll ever meet about what’s possible for you.
(I take the “hype girl” recognition very seriously lol)

In 2019, my husband Matt and I co-founded BENCHMARK FITNESS — a luxury gym in Downtown Burlington, ON that we’ve grown by 300%!

We are also proud co-hosts and coaches inside the Mentor Collective Mastermind and still always find time for our regular workouts, personal development, travel, good wine and our dogs! 🐶🐶

I started coaching ambitious female entrepreneurs in 2025 because I know firsthand what changes when you have the right person (and friends!) in your corner— someone who makes you think bigger, holds you accountable and hypes you up along the way… through the high highs and challenging lows of entrepreneurship.

And 100% YES — you really can have the business, the body, the mindset, the personal brand and the life! We’re proof!!

Drop your name and what you’re building below— I can’t wait to connect with you and cheer you on!! 👇🏼🫶🏼 by @alliarruda
41
6 months ago
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If this is you, say hi below! 👋🏼 

2026 is (literally!) around the corner and it’s the year to be SEEN!
Being seen = being visible 
Being visible = making more money 

Your personal brand determines who finds you, who trusts you and ultimately who buys from you.
Visibility isn’t optional anymore, it’s a multiplier.

If you’re ready to be seen, known and make more money in 2026 comment ‘VISIBLE’ below and I’ll send you the link to join the waitlist for my 6 week Visibility Accelerator program- I can’t freaking wait!!! 🚀🚀🚀 by @alliarruda
20
9 months ago
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For the last few weeks, I’ve been keeping a secret…. 

I’ve been coaching some badass entrepreneurs to get to their next level, and I’ve decided to extend it to you too! 

These entrepreneurs have had a TRANSFORMATION and I couldn’t be more proud of them!
Are you ready to elevate every aspect of your life too? 

After many, many years of personal development growth, business pivots and successes, I couldn’t be more excited to share ALL of my tips, strategies and connections to help female entrepreneurs who have decided that they finally want to take their efforts AND results to the next level!!!💥

Today, I am SO proud and excited to launch my 1:1 Personal Coaching and Business Mentorship Program and help positively impact the lives of 6 candidates who are looking for the edge they need to turn their dreams into results! 💥💥

Are you a highly motivated female entrepreneur who’s ready to:

✨ uplevel your life and business without sacrificing either?
✨ meet your goals faster by having someone high vibe keeping you accountable?
✨ finally reach the goals you have been dreaming up?
✨ increase your impact and get your brand going further, faster?

I want to teach from what I’ve learned, experienced and implemented so that you can efficiently and quickly learn where your next move should be. 
I’ll ask you the right questions and provide the proper framework to keep you engaged, energized and excited so you can see measurable results! 

ARE YOU READY TO UP LEVEL YOUR LIFE FOR GOOD AND GO FURTHER?

Let’s ride shotgun together, TAKE ACTION and make MASSIVE IMPACT!!

🚀🚀🚀

🎥: @milliere_productions by @alliarruda
74
2 years ago
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COACHES HIRE COACHES. 🚀

Not because we don’t know what to do. 
But because it’s the short cut to achieving your goals sooner.

And I can say this both as a Personal Trainer and as a Business Coach, because I hire support and accountability to help me achieve my goals in BOTH areas.

I started investing in a personal trainer in 2019.
I started investing in business mentorship in 2023.

WHY invest in support:

🚀Investing in yourself makes you take it more seriously
🚀Someone celebrates your wins and keeps you going when progress feels slow or challenges hit you 
🚀You skip years of trial and error by learning from someone who’s been there before you 
🚀You stop overthinking and start taking action
🚀You’re challenged to go further than you would on your own
🚀You have a sounding board for big decisions instead of spinning in your head
🚀Someone sees your blind spots before you do
🚀You stop negotiating with yourself on the hard days
🚀You show up because someone is expecting you to (accountability appointments are GOLD for growth!)

And this applies whether your goal is in the gym or in your business. 

A program doesn’t change your body. 
A strategy doesn’t grow your business. 
Showing up for it, CONSISTENTLY does. 

And that’s a whole lot easier when someone’s in your corner. 🙌🏼

There are 91 days left in 2026. 
You can spend them flying by the seat of your pants on a magic carpet OR you can finish the year with support.

WHO’S LOCKING IN?! 🔒

And if you need support, whether it be at the gym or with your business, my DMs are open. 📲♥️ by @alliarruda
3
18 hours ago
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You know I don’t like gatekeeping from you girls, so here are some honest thoughts (and conversations with Matt) from this week.

And I know I’m not alone. ♥️ by @alliarruda
21
19 hours ago
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It’s October 1st and there’s officially only 92 days left in the year… Eek!! 

Here’s what I know after building a gym (@benchmarkburlington 🫶🏼), multiple sold out events, 1:1 coaching business, brand partnerships, magnetic personal brand AND a beautiful life alongside all of the above.

Nothing changes because of one magical thing. 
It changed because of the routine, sometimes boring and often unsexy things that happen on repeat.
Showing up when you don’t feel like it. 

This my loves, applies to both business AND in the gym.

CONSISTENCY COMPOUNDS. 

Don’t wait for 2027.
Identify what it is you want (in your business and in the gym) and then hustle your little butt off and put in the work, consistently, to get it.

Need some support getting there? 
Need some accountability to keep you on track?

My DMs are open! 📲♥️

🎥: @reneesocialstudio by @alliarruda
6
2 days ago
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Follow me for more tips! 🙆🏼‍♀️

Please enjoy our extended performance, complete with the “air” mic. 🎙️ by @alliarruda
53
10 days ago
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Unpopular opinion: you don’t need to have it all figured out to be moving forward.

Some seasons are for building the business.
Some are for building YOU!
 
The best part?
The second one makes the first one so much easier 🫶🏼 
(I literally just shared that with someone this morning!)

TELL ME
Which one are you pursuing right now? 👇🏼 taken in Downtown Burlington by @alliarruda
1
4 days ago
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Girl to girl, I’m here to remind you that there’s more to dates than just dinner + drinks! 

Swipe for some of our favorite dates, most of which are daytime!

SAVE this for the next time you and your hunny want to mix up your date ideas! ♥️ by @alliarruda
4
3 days ago
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“She’s so lucky.” 🙃

No babe, luck doesn’t set 5am and 6am alarms. CONSISTENCY might look like luck from the outside to some.

Here’s the thing: if it were luck, you’d have to wait for it. And maybe find it in a fortune cookie 😂
HOWEVER 
Because it’s work that you put in and hustle for, you can start today. How great is that!
It’s YOU vs YOU.

In full transparency, I’ve been putting in the reps for both my training routine and fitness for yearsssss.
I’ve also invested in coaching for BOTH for years, because COACHES need COACHES.

So if you’re done waiting for a lucky fortune cookie to show up and want to start putting in the WORK with a coach in your corner, DM me the word READY and let’s start building! 🚀 taken in Downtown Burlington by @alliarruda
11
3 days ago
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Want to know the fastest way to grow your business that people don’t talk about enough?

It’s not always a new strategy or a better funnel.
It’s about who you’re in proximity with.

Sarah, aka @sarahsoldit, shared it perfectly! 
She’s been in our mastermind the last two years and we have absolutely LOVED watching her grow!! 

Being around high achievers and people who are further along than you can help you shift in a few different ways:

1️⃣ You can see what’s possible because someone in the room is already doing it
2️⃣ You borrow their belief until yours catches up
3️⃣ You get the connections, introductions, and honest feedback that you can’t always get on your own

That’s why we host these rooms and that’s why every 1:1 client we work with gets our network and connections, and not just advice.

Two ways to work with us: 

🚀 IRL 1-day mastermind, DM me MENTOR
🚀 1:1 coaching with Alli OR Matt, DM me COACH

Can’t freaking wait to support you!!!
(And push you outside your comfort zone, just being honest! 🫶🏼) by @alliarruda
5
4 days ago
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BENCHMARK is more than just a gym.

It’s a community that is held together by a team who leads with passion, knows your name and holds you accountable to your goals.

Get to know your B M F Team! 

@matt_arruda, Owner
@alliarruda, Owner + Trainer
@superselfversion, Director of Operations 
@wellness.withkay, Trainer 
@fernando_wellness, Trainer 
@movewithmaries, Trainer
@simipannupilates, Instructor taken in Downtown Burlington by @alliarruda
2
4 days ago
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