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Analog is Heavy

@analogisheavy

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A concept to capture creative studio based in NYC. Founded by @juliaparris. Version Final podcast interview https://tinyurl.com/yayr8pmw

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For our Spring campaign, Plant the Future, the three seed packets, Courage, Vision, and Strength, offer a tangible way for recipients to respond to the campaign’s prompt: Plant the Future. Each packet contains seeds representing one of these qualities, inviting people to physically plant and care for what they want to cultivate in their lives. As the seeds sprout and grow, they become a living reminder that small, intentional actions we make today can create meaningful change tomorrow. I hope the symbolism of the project would not only resonate in this current climate, but also inspire something real in each person’s life.

Developing the art direction for the packaging was a lot of fun. For the background imagery, I created original cyanotype prints (often called sun prints) using natural plants and flowers to create different compositions on material coated with light-sensitive photographic chemistry. I used natural light from the sun to expose each composition, making it a beautiful collaboration with nature.

Inspired by slit-scan imagery, I was interested in how this morphing, distorted technique could reflect our current political and cultural landscape. I briefed WTF.Studio to create a series of original experimental titles. By physically dragging and manipulating the type during each pass of light on a scanning bed, they produced expressive letterforms that celebrate imperfection, giving each seed packet its own distinct identity and character.

🌱A huge thank you to Chloe at Sow True Seed in Asheville, for guiding production and the proofing process. Chloe was an absolute dream to work with, and her expertise helped bring this project to life.

☀️Thank you as well to Chase, for embodying the spirit of the campaign so beautifully through movement, expression, and grace in front of the camera.

🌸And of course, a heartfelt thank you to WTF.Studio for another fabulous collaboration, always being down to experiment, and creating the incredible titles, lock-up, and leading the layout and typography across the entire project. taken in Brooklyn, New York by @analogisheavy

25

3

4 months ago

For our Spring campaign, Plant the Future, the three seed packets, Courage, Vision, and Strength, offer a tangible way for recipients to respond to the campaign’s prompt: Plant the Future. Each packet contains seeds representing one of these qualities, inviting people to physically plant and care for what they want to cultivate in their lives. As the seeds sprout and grow, they become a living reminder that small, intentional actions we make today can create meaningful change tomorrow. I hope the symbolism of the project would not only resonate in this current climate, but also inspire something real in each person’s life.

Developing the art direction for the packaging was a lot of fun. For the background imagery, I created original cyanotype prints (often called sun prints) using natural plants and flowers to create different compositions on material coated with light-sensitive photographic chemistry. I used natural light from the sun to expose each composition, making it a beautiful collaboration with nature.

Inspired by slit-scan imagery, I was interested in how this morphing, distorted technique could reflect our current political and cultural landscape. I briefed WTF.Studio to create a series of original experimental titles. By physically dragging and manipulating the type during each pass of light on a scanning bed, they produced expressive letterforms that celebrate imperfection, giving each seed packet its own distinct identity and character.

🌱A huge thank you to Chloe at Sow True Seed in Asheville, for guiding production and the proofing process. Chloe was an absolute dream to work with, and her expertise helped bring this project to life.

☀️Thank you as well to Chase, for embodying the spirit of the campaign so beautifully through movement, expression, and grace in front of the camera.

🌸And of course, a heartfelt thank you to WTF.Studio for another fabulous collaboration, always being down to experiment, and creating the incredible titles, lock-up, and leading the layout and typography across the entire project. taken in Brooklyn, New York by @analogisheavy

16

0

4 months ago

For our Spring campaign, Plant the Future, the three seed packets, Courage, Vision, and Strength, offer a tangible way for recipients to respond to the campaign’s prompt: Plant the Future. Each packet contains seeds representing one of these qualities, inviting people to physically plant and care for what they want to cultivate in their lives. As the seeds sprout and grow, they become a living reminder that small, intentional actions we make today can create meaningful change tomorrow. I hope the symbolism of the project would not only resonate in this current climate, but also inspire something real in each person’s life.

Developing the art direction for the packaging was a lot of fun. For the background imagery, I created original cyanotype prints (often called sun prints) using natural plants and flowers to create different compositions on material coated with light-sensitive photographic chemistry. I used natural light from the sun to expose each composition, making it a beautiful collaboration with nature.

Inspired by slit-scan imagery, I was interested in how this morphing, distorted technique could reflect our current political and cultural landscape. I briefed WTF.Studio to create a series of original experimental titles. By physically dragging and manipulating the type during each pass of light on a scanning bed, they produced expressive letterforms that celebrate imperfection, giving each seed packet its own distinct identity and character.

🌱A huge thank you to Chloe at Sow True Seed in Asheville, for guiding production and the proofing process. Chloe was an absolute dream to work with, and her expertise helped bring this project to life.

☀️Thank you as well to Chase, for embodying the spirit of the campaign so beautifully through movement, expression, and grace in front of the camera.

🌸And of course, a heartfelt thank you to WTF.Studio for another fabulous collaboration, always being down to experiment, and creating the incredible titles, lock-up, and leading the layout and typography across the entire project. taken in Brooklyn, New York by @analogisheavy

26

2

4 months ago

Our new campaign, Plant the Future, is a beautiful collaboration with Chase, centered around reconnecting with the land.

In a time when the news cycle is filled with stories of destruction and despair, we wanted to create a campaign rooted in hope, with a call to action reminding us the seeds we plant today will shape the harvest we gather in the future.

Creative Director and photographer @juliaparris
Talent @inthelightofjah
Shot and produced in Brooklyn, NY taken in Brooklyn, New York by @analogisheavy

20

1

5 months ago

Our new campaign, Plant the Future, is a beautiful collaboration with Chase, centered around reconnecting with the land.

In a time when the news cycle is filled with stories of destruction and despair, we wanted to create a campaign rooted in hope, with a call to action reminding us the seeds we plant today will shape the harvest we gather in the future.

Creative Director and photographer @juliaparris
Talent @inthelightofjah
Shot and produced in Brooklyn, NY taken in Brooklyn, New York by @analogisheavy

26

6

5 months ago

Excited to share our new campaign, Plant the Future, a beautiful collaboration with Chase, centered around reconnecting with the land.

In a time when the news cycle is filled with stories of destruction and despair, we wanted to create a campaign rooted in hope, with a call to action reminding us the seeds we plant today will shape the harvest we gather in the future.

Creative Director and photographer @juliaparris
Talent @inthelightofjah
Shot and produced in Brooklyn, NY taken in Brooklyn, New York by @analogisheavy

11

0

5 months ago

Excited to share our new campaign, Plant the Future, a beautiful collaboration with Chase Jahmal centered around reconnecting with the land.

In a time when the news cycle is filled with stories of destruction and despair, we wanted to create a campaign rooted in hope, with a call to action reminding us the seeds we plant today will shape the harvest we gather in the future.

Creative Director and photographer @juliaparris
Talent @inthelightofjah
Shot and produced in Brooklyn, NY taken in Brooklyn, New York by @analogisheavy

14

2

5 months ago

Excited to share our new campaign, Plant the Future, a beautiful collaboration with Chase Jahmal centered around reconnecting with the land.

In a time when the news cycle is filled with stories of destruction and despair, we wanted to create a campaign rooted in hope, with a call to action reminding us the seeds we plant today will shape the harvest we gather in the future.

What kind of future do you want to live in?

Creative Director and photographer @juliaparris
Talent @inthelightofjah
Shot and produced in Brooklyn, NY taken in Brooklyn, New York by @analogisheavy

26

2

5 months ago

Excited to share our new campaign, Plant the Future, a beautiful collaboration with Chase Jahmal centered around reconnecting with the land.

In a time when the news cycle is filled with stories of destruction and despair, we wanted to create a campaign rooted in hope, with a call to action reminding us the seeds we plant today will shape the harvest we gather in the future.

Creative Director and photographer @juliaparris
Talent @inthelightofjah
Shot and produced in Brooklyn, NY taken in Brooklyn, New York by @analogisheavy

27

5

5 months ago

A perfect project for winter - we had the fun opportunity to work with @thoughtmatter to Art Direct and create imagery celebrating the packaging of Misfits Market’s private label, Odds & Ends.

🧀✨
Perfectly Imperfect celebrates organically shaped produce, a little bit wonky and full of personality, discarded and left to spoil in landfills because it doesn’t conform to standards of shape and size.

It pays tribute to the rogue spirit of Misfits Market, undaunted by the norms of the food system, daring to redefine bold, new sustainable approaches to nourishing the future.

🍊✨
Shout out to our incredible team:
Thought Matter Creative Team
Creative Director: Able Parris @ableparris
Package Designer: Sam Barbagiovanni

Art Direction & Photography Julia Parris @juliaparris
P/A Wenting Gu
Prop Stylist @bossgonecrazy of @helloartists
Retouching: Alice Mazorra _aliceincolor_ taken in Brooklyn, New York by @analogisheavy

10

1

8 months ago

A perfect project for winter - we had the fun opportunity to work with @thoughtmatter to Art Direct and create imagery celebrating the packaging of Misfits Market’s private label, Odds & Ends.

🍉✨
Perfectly Imperfect celebrates organically shaped produce, a little bit wonky and full of personality, discarded and left to spoil in landfills because it doesn’t conform to standards of shape and size.

It pays tribute to the rogue spirit of Misfits Market, undaunted by the norms of the food system, daring to redefine bold, new sustainable approaches to nourishing the future.

🥒✨
Shout out to our incredible team:
Thought Matter Creative Team
Creative Director: Able Parris @ableparris
Package Designer: Sam Barbagiovanni

Art Direction & Photography Julia Parris @juliaparris
P/A Wenting Gu
Prop Stylist @bossgonecrazy of @helloartists
Retouching: Alice Mazorra _aliceincolor_ taken in Brooklyn, New York by @analogisheavy

7

1

8 months ago

A perfect project for winter - we had the fun opportunity to work with @thoughtmatter to Art Direct and create imagery celebrating the packaging of Misfits Market’s private label, Odds & Ends.

🍓✨
Perfectly Imperfect celebrates organically shaped produce, a little bit wonky and full of personality, discarded and left to spoil in landfills because it doesn’t conform to standards of shape and size.

It pays tribute to the rogue spirit of Misfits Market, undaunted by the norms of the food system, daring to redefine bold, new sustainable approaches to nourishing the future.

🥑✨
Shout out to our incredible team:
Thought Matter Creative Team
Creative Director: Able Parris @ableparris
Package Designer: Sam Barbagiovanni

Art Direction & Photography Julia Parris @juliaparris
P/A Wenting Gu
Prop Stylist @bossgonecrazy of @helloartists
Retouching: Alice Mazorra _aliceincolor_ taken in Brooklyn, New York by @analogisheavy

13

4

8 months ago