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Anna Persaud

@anna.persaud

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Mother, daughter, sister, adventure seeker and CEO of award-winning Skincare brand This Works. Opinions are my own.

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I often wish I could just take a mini break from my brain - relate?

Hypervigilance is exhausting. I can be totally exhausted and still be scanning, checking, solving.

Thankfully, I found my solution in neurobiology and I have built and practise a familiar sequence every day: softer light. A warm bath. Reduced stimulation. Deep Sleep on my pillow.

Scent is closely linked to emotion and memory. Repeatedly pairing it with moments of calm can build an association: this is my cue to rest.

That’s how I use our science-backed Deep Sleep Functional Fragrance. Studied using brain imaging for its potential to prepare the mind for sleep, it’s also my personal signal that the day is done.

Some nights are easier than others. I keep practising.

I’ve spent a lifetime anticipating what comes next. I’m learning to feel safe where I am. #sleep #neurobiologyoftrauma #neurodivergent #wellness by @anna.persaud

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6 days ago

Did you know This Works created the sleep spray market? We launched Deep Sleep Pillow Spray way back in 2012 when it was still considered a good thing to work all hours and survive on 4 hrs sleep, a crazy idea right? For me personally, I knew that sleep was the only way to keep my complex mind regulated and yes, I also knew that sleep was the first step in any beauty routine 😉 Thankfully, we are now more educated about the role of quality sleep in our health, wellbeing and performance and This Works have sold over 12 million bottles! But this autumn, we are not just talking about sleep but about the science of switching off - how to re-train the brain to feel safe enough to relax and sleep using functional fragrance and sensory cues. We can all learn how to do this with a mindful approach, tweaks to our evening routine and science backed products 😊 #sleep #neuroscience #functionalfragrance by @anna.persaud

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10 days ago

Two new hips don’t mean no hip pain 🥲Mine still needs managing—especially at night.

So I’m walking to keep the muscles around the joint strong and using red and near-infrared light to help calm inflammation, support cellular energy and reduce pain in the surrounding tissues.

It’s not magic and it can’t rebuild cartilage. But it is helping me hurt less, move more and live the life I choose ❤️#redlight #arthritis #painrelief by @anna.persaud

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17 days ago

It’s Friday people and time to give your nervous system a break 💗 by @anna.persaud

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17 days ago

Tonight I am spinning the plates - cooking, working, mothering, dancing,dogsitting and red light boosting! And that’s what’s so brilliant about the Body Wrap Duo, you can take care of yourself while you take care of others (including pets) 💗 #redlight #bodycare #hairgrowth #glpbeauty by @anna.persaud

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18 days ago

Keep the summer vibes and your tan looking natural ✨ a cheeky look at the latest dupes on the market vs my perfect legs skin miracle 💗 #bodycare #legserum #postsuncare by @anna.persaud

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19 days ago

Tired as a dog! Noodle spends his days drifting from one bed to another, inhaling our PET-SAFE Deep Sleep Pillow Spray, which is why he is such a relaxed doggie 🥰 #sleep #petscorner #sleeproutine #deepsleep @thisworks by @anna.persaud

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a month ago

Celebrating 14 years of William - the icing on the cake 🎂 by @anna.persaud

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a month ago

Dry garden, dry September but not dry legs! Special autumn promotion on our cult beauty oil - available at thisworks.com 💗 #bodycare #skinhealth #postsummerglow @thisworks by @anna.persaud

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a month ago

Sleep is firmly back on the agenda now we’re back to school and work 😩 — and the use of natural sleep aids is growing fast.

So, what’s best: ingesting vitamins, minerals and supplements, or inhaling a functional fragrance such as Deep Sleep or Own Time? The answer is that they work differently—and we don’t necessarily have to choose.

💊 Ingestibles work from the inside out. Magnesium, melatonin, valerian and amino acids such as glycine may support different biological processes involved in sleep, but the evidence—and the right dose—varies.

Melatonin is not banned in the UK, but unlike in the US, it cannot be sold as an ordinary supplement. It is a prescription-only medicine because it is a biologically active hormone that influences circadian timing. “Natural” does not mean neutral: ingestibles can cause side effects or interact with medication.

🌿 Functional fragrance works through the senses. When we inhale the Deep Sleep blend of Lavender, Camomile and Vetivert, scent signals travel rapidly through the olfactory system to areas of the brain involved in emotion, memory and arousal.

Used consistently at bedtime, fragrance can also become a learned sensory cue: this smell means the day is over; it is safe to switch off.

Research suggests inhaled lavender may support relaxation and sleep quality, and in a This Works user study, 89% of participants reported falling asleep faster than usual when using Deep Sleep Pillow Spray.

I use both because they support different parts of the sleep process:

One supports the body’s internal biology. The other signals the transition into sleep.

Together, they become a powerful bedtime ritual—alongside the foundations of good sleep and medical support where needed. 🌙 #sleep #nervoussystemregulation #sleepritual by @anna.persaud

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a month ago

I am so excited that Own Time has won Oprah’s award for the best evening fragrance! We are so grateful for the acknowledgment and I hope this will encourage more people to discover nervous system regulation through aroma. Own Time is a functional fragrance that has been created using terpene science to help you move from daytime alertness to evening calm ☺️ and helps you to get to sleep more easily 💤 @thisworks @oprahdaily #fragranceforbedroom #sleepwell #nervousystemregulation #bedtimeroutine by @anna.persaud

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a month ago

Lots of things get on my nerves 😟 and that’s because my nervous system is often stuck in fight or flight. Is this you? I spent years trying to think my way through everything because if I could find the answers, then everything would ok, right? Wrong! Meeting Esther in Ibiza and practicing somatic yoga taught me something different: I had to pay attention to my body and STOP trying to think my way through the problem.

The work of Bessel van der Kolk, Peter Levine and Pat Ogden explores why trauma recovery involves the body as well as the mind — and how breath, movement and interoception can support regulation. The studies and emerging scientific evidence is so encouraging, listen to the Ibiza Edit of our podcast Getting On Your Nerves and find out more 💗
#nervoussystemregulation #somaticyoga #traumarecovery by @anna.persaud

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a month ago