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Founder E.L.V. DENIM @elvdenim
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Anna looks at discarded, damaged, stained jeans and sees new ones. In her East London studio she’s making jeans out of jeans. taken in East London by @annafoster
996
5 months ago
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Giving denim a second chance, with all the love and craftsmanship it deserves .✂️🪡
 
For Chapter Six of The Curator’s Diary, Lane Crawford presents @elvdenim -crafted in East London to reimagine vintage pieces into one-of-a-kind wardrobe treasures, blending sustainability with effortless style.
 
Discover the collection at Lane Crawford ifc mall and Harbour City now! Join us on October 16 and 17 at ifc mall to meet founder Anna Foster, and stay tuned for more exciting updates! 💙🧵
 
#LaneCrawford #elvdenim #denim #denimstyle taken in Lane Crawford 連卡佛 - ifc mall by @annafoster
130
7 days ago
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A true pinch me moment 💙

@elvdenim featuring @pips_taylor on the Outernet screens on Tottenham Court Road.

On until midnight today 22nd of September.

Film by @pietrobirindelli 
MUA @ashleyspirermakeup by @annafoster
99
13 days ago
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Another highlight of weekly outfits from our founder @annafoster 💙 

Day 1: Boleyn Shorts and Diana Shirt 
Day 2: Celia Dress
Day 3: Talbot Jeans 
Day 4: Freya Jeans 
Day 5: Diana Shirt 
Day 6: Boleyn Shorts by @annafoster
8
a month ago
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LSS Meets: Anna Foster, founder and creative director, @elvdenim

Clothes are waste in the wrong hands. Anna Foster of East London resident denim brand, @elvdenim, is a firm believer in designing a way out of the problem. The problem? The trillion tonnes of waste that the fashion industry produces. 

LSS made a visit to the brand’s HQ in Dalston to discover how it makes everything within a three-mile radius, how collaborations with hotels result in upcycled dresses, shirts and more, made with retired bed linen, and how tables, coasters and chairs in the studio are made using denim offcuts. 

But most of all, how clever design, like the brand’s mid-seam silhouette, makes for jeans that fit a woman’s body like a glove. A revolutionary idea that waited over a century to come into existence (!)

Go inside the visit to E.L.V Denim’s East London HQ and interview with @annafoster on akankshakamath.substack.com 💌🌹📮

Video: @kiers 
Art direction: @shagun_jangid 

#denim #jeans #madeinbritain #denimbrand #bluejeans taken in London, United Kingdom by @annafoster
3
2 months ago
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Our founder @annafoster takes you through our new styles and how they are made in our East London Studio. by @annafoster
46
3 months ago
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From Prom to Paris
My little girl all grown up 🩷
Making friends in Paris with @jenniferfisher 🖤
Wearing the Boleyn Short & Simone Dress & Delphie dress on repeat 🩵
Martinis with Vanissa & Nat 🤍
Watching Ladybird as if it was the first time 🧡
All in all ….pretty perfect by @annafoster
56
3 months ago
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Discover our White Summer ‘26 Edit. 
Styled by our founder @annafoster
Upcycled from luxury hotel retired linens to create one of a kind summer staples for you. 
Available now at www.elvdenim.com by @annafoster
2
3 months ago
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Here is everything our Founder @annafoster wore to the studio this week.
Save for E.L.V. DENIM styling inspiration 💙 by @annafoster
61
4 months ago
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Introducing the judges for the GFW26 Awards categories: Surface Textiles, Culture & Heritage – Design, The Zalando x GFF Circularity Masterclass Competition and the Terry Mansfield Fashion Publication Award.

This year’s judging panels bring together leading voices across textiles, publishing, sustainability, styling and creative direction to spotlight the next generation of multidisciplinary fashion talent.

Surface Textiles Award judges:
Odette Moncur - Creative Planning Manager at Liberty Fabrics
Charlene Mullen - Embroidery Designer
Esmée E - Fashion and Textile Designer, Founder of Esmée-E Sustainable Resort Wear
Katie O’Malley - Print and Graphics Designer
Laura Douglas - Founder of The Print Maker’s Guild

Culture & Heritage Award – Design judges:
Joy Julius - Creative Director
Toni-Blaze - Celebrity Stylist / Consultant, Former Editor-in-Chief of Wonderland Magazine
Oluwaseun Ogunsola - Stylist, Creative and Fashion Editor

The @zalando x GFF Circularity Masterclass Competition judges:
Anna Foster - Founder and Creative Director of E.L.V. DENIM
Helena Pribyl - Fashion & Textiles Project Manager at Ellen MacArthur Foundation
Natalie Binns - Founder of Better Fashion Consultancy
Ania Kurzawinska - Circular Assistant Manager at Selfridges

Terry Mansfield Fashion Publication Award judges:
Lou McLeod - Consultant
James Robinson - Editor and Founder of CRAIC Magazine
Gabriele Dirvanauskas - Deputy Editor at Drapers
Harriet Hall - Features Director at Cosmopolitan
Cecilie Harris - Editor-in-Chief of Boys by Girls

Thank you to all of our judges for supporting and championing the future of fashion.

Discover more about the GFW26 Awards via link in bio. taken in London, United Kingdom by @annafoster
6
4 months ago
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Please be introduced to the @elvdenim Memory T-shirt. Everyone has Ts in their wardrobe that they no longer wear for one reason or another, but they still have so much sentimental value.

Send them to E.L.V. DENIM and we will transform them into our Classic T - it’s how to wear all your memories in one chic piece!

I’m so proud of this, and the Memory T-shirt is the first in our Memory Series. 

Thank you for sharing the love @eagletta @mimmav @thedanistahl @lucia_silvestri @vaninakovarski 

Click link in bio to make yours! Xxx by @annafoster
41
5 months ago
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Come and see us at our @annoushkajewellery Residency until the 15th May. 

Discover exclusive pieces in store and find your perfect Spring favourite. taken in Annoushka Jewellery by @annafoster
32
5 months ago
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