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Archetype AI

@archetype_ai

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We are the Physical AI company helping humanity make sense of the world

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Jason Severs and Inna Lobel of @frog_design joined @leonardogiusti of @archetype_ai for ‘The Shape of Intelligence’, a conversation on the design stakes of physical AI.

As AI moves from screens into objects, spaces, interfaces, and lifelike systems, design becomes central to how people understand and trust it.

The discussion explores how form, behavior, context, and interaction shape our relationship with embodied intelligence, and how decisions made at the design level will influence whether these systems feel useful, intuitive, safe, or alienating.

Full session on our YouTube. by @archetype_ai

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4 months ago

Awesome to see some recent writing by @archetype_ai referenced in AI-enabled Products by @above.se

It’s a thoughtful compendium on how AI is reshaping products beyond chat. Physical AI objects, generative interfaces that adapt to you, and agentic systems that orchestrate experiences in real time. It’s grounded in timely frameworks and resources.

@leonardogiusti and I co-authored an article referenced in the book called “The Power of Metaphors in Human-AI Interaction”. We explored how the metaphors we use like Companion, Toolkit, or Enchanted Objects shape the way people understand and engage with intelligent systems. We were interested in how these frames influence expectations, trust, and the sense of agency someone feels when interacting with AI.

If you’re into interaction design, generative UX, or AI as a material for design, Above’s book is worth a read. by @archetype_ai

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8 months ago

What does it mean to design for AI that understands the physical world? @leonardogiusti and @l.bedal will be at @stanforddschool this Wednesday to discuss their work at Archetype AI as part of the d.school’s Winter speaker series “View from the future”. 👾 by @archetype_ai

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9 months ago

Here’s to a year of building what matters, alongside people who do. 🥂 Happy new year everyone - it’s gonna be a great one! #ai #physicalai by @archetype_ai

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10 months ago

What did 2025 reveal about AI? ✨
For Ivan, it was all about the speed and the direction of where the industry is heading. by @archetype_ai

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10 months ago

Newton, our foundation model, understands the physical world. But how does one test that? We had Newton predict complex, real-world processes and things like electrical load and demand, sunspots and chaotic mechanical behavior! ☀️ by @archetype_ai

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10 months ago

🌍Have you ever wondered if the universe has a secret language? And what if we could crack this code? #ai #physicalai #spatialintelligence by @archetype_ai

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10 months ago

🌎 AI is stepping into the real world #PhysicalAI by @archetype_ai

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10 months ago

From Physical AI to Physical Agents 🤖 Archetype platform gives you everything to build and deploy Physical Agents that bring intelligence to your physical assets - wherever they are, in real time. by @archetype_ai

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10 months ago

A proper “from Zero to A” celebration 🖤 Physical AI, balloons, wine, and a room full of of people who have been part of our journey. Cheers! 🥂 Photos: @annsavina by @archetype_ai

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a year ago

AI is stepping into the real world 🌎 We are building the future of Physical AI, beyond screens and dashboards, and instead in factories, cities, hospitals, vehicles and homes. by @archetype_ai

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a year ago

AI is stepping into the physical world 🌎 and this is just the beginning. Archetype AI has raised $35M Series A.
Thank you to our team, partners, investors and all of you for following our journey towards making the world truly intelligent! by @archetype_ai

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a year ago