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Crafting the experience of brands.
Identity, Creative Direction, Design.
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Past, present, future collaborators who shape our practice 🤍 by @ashleysimonetto
12
4 months ago
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We’re turning 5! I became reflective and pulled together some observations about the role of design within businesses, and how my perception has grown. 

I look forward to sharing more of my learnings in design, brand and business in the future. Thank you for following along so far, and to my brilliant clients and collaborators. Welcome 2026! by @ashleysimonetto
18
9 months ago
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4 months of work in a carousel.
Campaign direction and design for the brilliant @livingcitiesforum presented by the @nmf_au hosted at Melbourne @fed.square and Sydney @statelibrarynsw 

Returning after a year-long hiatus, the forum needed a campaign to reignite interest and carry its established identity forward. Our challenge was to bring fresh excitement to existing audiences and newcomers, while maintaining the integrity of the identity. Inspired by the idea the theme ‘Cities Made WIth Care’ we explored a ripple effect, where one decision creates repercussions far beyond its intent.

Event Photography, @marieluises @phamstapham @jacquie.manning by @ashleysimonetto
2
2 days ago
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4 months of work in a carousel.
Campaign direction and design for the brilliant @livingcitiesforum presented by the @nmf_au hosted at Melbourne @fed.square and Sydney @statelibrarynsw 

Returning after a year-long hiatus, the forum needed a campaign to reignite interest and carry its established identity forward. Our challenge was to bring fresh excitement to existing audiences and newcomers, while maintaining the integrity of the identity. Inspired by the idea the theme ‘Cities Made WIth Care’ we explored a ripple effect, where one decision creates repercussions far beyond its intent.

Event Photography, @marieluises @phamstapham by @ashleysimonetto
3
2 days ago
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@mcmullinandco Solid design. The Greta side table.

Direction @ashleysimonetto 
Videography @tiana.koutsis by @ashleysimonetto
10
9 days ago
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@assemblylabel Slow Burn, Spring ‘26 by @ashleysimonetto
5
18 days ago
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Nimmo Design Studio, Identity by @ashleysimonetto
3
20 days ago
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Dissolving of boundaries. Seamless consideration of interiors, landscape and architecture. @nimmodesignstudio by @ashleysimonetto
0
25 days ago
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The outside informs the inside, reflected through mirrored typography for @nimmodesignstudio by @ashleysimonetto
1
20 days ago
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Introducing the new identity for @nimmodesignstudio 

An exploration of the outside informing the inside.

Two contrasting M’s sit side by side, mirrored like a reflection in glass. Together, two facets become one distinct whole, reflecting Nimmo’s belief in dissolving boundaries, by bringing architecture, interiors and landscape together as one calm, connected experience. by @ashleysimonetto
0
25 days ago
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Beauty in nature @twyg_skincare Motion & imagery creation. by @ashleysimonetto
6
a month ago
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Activation designs with the best of the best @un_____dressed & @togethernourished to celebrate @july new flagship store opening. by @ashleysimonetto
1
2 months ago
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