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Haley Blackshaw | DFY Content Engines

@atlantic.socials

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Big on IG/TikTok, quiet on YouTube? We build the channel from footage you've already filmed. YouTube's bar doubles 1 Feb. DM "GATES" 🌺

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24 days ago

lol @muheezwbl by @atlantic.socials

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2 months ago

An established creator. A back catalogue from 2021. A YouTube channel that had quietly flatlined.

Her channel had 8,040 subscribers and had added 26 in the previous three weeks, about 1.2 a day. The content was never the problem. Nobody was uploading it.

So we scheduled 180 videos she'd already made. Three a day for 60 days, every one filmed between 2021 and 2024, nothing new shot.

Sixteen days in:
Subscribers: 8,040 to 8,158, up 118
Week one alone: 1.2 a day to 10.9

Across the last 28 days: around 213,000 organic views and 1,000 watch hours, from footage that was sitting in a camera roll.

The number that matters most is a single repurposed clip: 18,656 views at 99.6% average watched. YouTube recommends what people finish, so a clip almost everyone watches to the end gets shown to people who have never heard of her.

How it actually worked:

We didn't pick the best 180. We posted what existed. The clip that hit 99.6% wasn't the one anyone would have chosen, which is the whole point. You can't spot your winners in advance. You can only give them enough chances to show up.

Every video got a search title, not a caption. A TikTok caption is written for a scroll. A YouTube title has to answer something a person types.

We cut anything that dated itself. Trend audio and time references make a video look old. The footage rarely does.

Three a day, every day. Volume didn't make any one video better. It gave the algorithm enough to work out who to show her to.

One honest note: week one was the fastest. The rate settled after that, which is normal, since the first push reaches everyone already queued. Across the full sixteen days it averages about six times where she started. by @atlantic.socials

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a month ago

Same creator, same week, sometimes the same script. The YouTube version is reported to pay noticeably more than the TikTok one. 🫧

Most creators never find that out, because they never ask for the second one.

Nobody publishes audited rates, so treat these as reported ranges, not a price list. But the pattern holds wherever you look, and there's a reason for it that nobody really explains.

That's what Wednesday's video is about. 🌊

I'm Haley. I help beauty and lifestyle creators bring their content over to YouTube. 🧜‍♀️ by @atlantic.socials

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2 days ago

If the 2am thought ever comes true, you haven't lost three years. You've lost one account. 🌊

That's the whole difference. Your work is still live somewhere else, still findable, still yours.

If you want to see what that would look like for your own back catalogue, comment CHANNEL on my latest Instagram post and I'll show you how we'd get you across. 🧜‍♀️ by @atlantic.socials

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3 days ago

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4 days ago

if you ain’t a premium client, you don’t get premium treatment 📽️📲 #ᴠɪᴅᴇᴏᴇᴅɪᴛᴏʀ by @atlantic.socials

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5 days ago

Here's what I'd actually do, and it's not dramatic. 🪸

Take what you've already made: the videos you're proud of, the ones that did well, the ones you just like. Put them somewhere that doesn't depend on one login.

Not new content. The content you already have.

It's what we do for creators we work with. We scroll all the way to the bottom of their Instagram and TikTok, then move it over to YouTube on a schedule so it builds up instead of sitting still.

Save this one. 🐚 by @atlantic.socials

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