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🎞️ YouTube for Business Strategist & Creative Director @essetinomedia
⚡️ Cinematic Recording Artist @liauramusic
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We’re high school besties turned business partners.

We help experts become a respected authority on YouTube & attract highly-qualified clients.

Let’s build a channel together that reflects the caliber of your work... 

and no you don’t have to dance on camera 😉💎🚀 taken in Vancouver, British Columbia by @auretesselen
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5 days ago
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A recent client win 😎 by @auretesselen
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9 days ago
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As a business owner, that one video is a salesperson that never sleeps…

It answers questions, builds trust, and the sale happens before the first call! taken in Vancouver, British Columbia by @auretesselen
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15 days ago
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 by @auretesselen
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a month ago
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🙌💎🚀 taken in Vancouver, British Columbia by @auretesselen
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a month ago
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It’s been 2 months since I’ve been back and I’m still missing France 🇫🇷🥖🧈 ☹️ taken in Paris, France by @auretesselen
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a month ago
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Still thinking about that Texas bbq… 🍗🥩 

Highly recommend Terry Black’s Barbecue in Austin, Texas taken in Terry Black's BBQ by @auretesselen
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2 months ago
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📖 Read the full article on our Substack: The Profitable YouTube Playbook 

Link in bio 😊 by @auretesselen
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2 months ago
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[The Cheshire Cat Problem With YouTube]

A line from a fictional cat explains why your channel feels like a costly time investment.

Remember that scene from Alice in Wonderland when she comes to a fork in the road and sees the Cheshire Cat sitting in the tree?

Alice asked, “What road do I take?”

The Cheshire Cat says “Well, where are you going?” and Alice replies “I don’t know.”

And then Cheshire Cat replies with this…

“If you don’t know where you’re going, any road will get you there.”

Read the full article on Substack - The Profitable YouTube Playbook [Link in bio] by @auretesselen
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2 months ago
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[The Anti-Viral YouTube Strategy]

300,000 subscribers bringing in less than $50 a month is blasphemy. Here’s what I’d do differently…

I’m not against going viral. I just don’t think it’s the best strategy if you’re an expert-led business owner (a coach, consultant, advisor, service provider).

Read the full article on Substack - The Profitable YouTube Playbook [Link in Bio] by @auretesselen
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2 months ago
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I was so inspired by the architecture and sights in France. One day we were walking through humble neighbourhood alleys and the next we were seeing these ancient and extravagant structures, full of opulence and detail.  It was all so beautiful and everywhere you look it’s like every single building whispers a unique story in time. taken in Opéra Garnier Paris, France by @auretesselen
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3 months ago
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Thanks for the mention Lydia (@lydiathedatingcoach 

5 things I love (Jewel):
1. Purple (it’s my favorite color 💜)
2. Making people laugh 
3. Patterned clothing 
4. Uploading & scheduling a batch of YouTube videos
5. That first sip of Coca Cola

5 things I love (Auret):
1. The music of Hans Zimmer
2. Curling up with a good book & coffee 
3. Doing YouTube Channel makeovers
4. Writing a new song
5. Puzzles (any kind of puzzle)

📰 Our Substack: The Profitable YouTube Playbook taken in Vancouver, British Columbia by @auretesselen
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3 months ago
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