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Austrian Music Export

@austrian_music_export

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The catalyst for export-oriented Austrian artists, labels, agencies and more.

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After 18 years at @musicaustria, Franz Hergovich is stepping away from Austria’s music support and advisory sector.

Since 2008, he has held various positions at mica, advising musicians on professional and legal matters and helping them take their first steps into international markets. As a co-initiator of @austrian_music_export, he played a key role in developing Austria’s international music export activities. Before that, Franz worked in music distribution, organised concerts, worked as a DJ and was involved in European music networks.

In an interview with Michael Ternai from mica, Franz now looks back on his beginnings in the music business, his time at mica and, of course, his particular passion, Austrian Music Export.

Read the full interview on our site. Link in bio 🔗

With the fullest of hearts, we bid farewell to an extraordinary colleague, inspiring leader, and dear friend. Thank you for everything, and wishing you all the best for this next chapter. ❤️❤️❤️

📷: (c) Patricia Weisskirchner, Marko Kovic, Christian Huttar, Rainer Praschak

#franzhergovich #austrianmusicexport #musicfromaustria #austrianmusic by @austrian_music_export

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5 days ago

We’re back in Nuremberg for @nuernbergpop !

After a great opening night at the GUNDA Awards, we’re ready for the first day of the festival!

11 Austrian artists are part of this year’s line-up, and we’re bringing everyone together for an Austrian Heartbeats reception today, Friday, at 5 pm at Kater Murr.

And there’s more: At 6 pm, XA Award 2025 winner filiah will treat us to a special acoustic set!

Whether you’re a delegate or simply curious about Austrian music, come by, say hi & meet the Austrian music scene. Manner wafers guaranteed! taken in Kater Murr by @austrian_music_export

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9 days ago

🌊 Three days of talking about music. Here’s what stuck.

1,361 participants from 32 countries, +60 conference and accompanying events, the United Kingdom as Guest of Honour and sync as our focus. From music in film, TV and games to the future of UK–EU cultural exchange, a lot of conversations that are hopefully still going.

Thank you to every speaker, moderator, partner and everyone who joined us at the Albert Hall and beyond.

#wv26 #wavesvienna #wavesconference #musicindustry #vienna by @austrian_music_export

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10 days ago

@tallinnmusicweek welcomes artists of all genres from across the globe to apply for a chance to perform at one of Europe’s most acclaimed international music discovery festivals. Application deadline: 26 October 2026, 23:59 (EET).

Don't be shy, apply! 🔗Link in bio!

#opencall #tmw27 #tmw #austrianmusicexport @musicaustria @omf_musikfonds taken in Tallinn, Estonia by @austrian_music_export

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13 days ago

🌊 Awards night at the Albert Hall. Four awards, a lot of applause.

@thegapmag Nachwuchspreis goes to Nico Rottenbücher.

The @austrovinyl Best Merch Award was handed out three times this year: to Tamara Flores, @hana_fatur and @janka.musik .

The Music Exporters Preis goes to Franz Hergovich. Thank you, Franz, for everything you’ve done for the Austrian music scene. A lot of what happens here wouldn’t without you.

And the XA – Export Award 2026 goes to @tamarafloresssss , who takes home two awards in one night. 🏆

Congratulations to all winners, and thank you to everyone who made this evening happen.

#wv26 #wavesvienna #xa2026 #vienna by @austrian_music_export

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14 days ago

🌊 And the XA – Export Award 2026 goes to… @tamarafloresssss 🏆

An international jury of festival promoters, label managers, bookers and journalists watched all six nominees at Waves Vienna, and Tamara Flores delivered the most outstanding performance.

She receives €4,500 from SKE/AUME, career support from @austrian_music_export, @radiofm4 & Waves Vienna, plus €5,000 in tour support from BMWKMS. Next stop: beyond Austria.

Congratulations, Tamara! And a big thank you to all nominees, @akitraar, @cute_aggression_music, @peach.tinted, @avafinamusic and @ivery.ivery, for making this one hard to call.

🎵 Tamara Flores – Chingona

#wv26 #xa2026 #fm4 #austrianmusicexport #wavesvienna taken in Vienna, Austria by @austrian_music_export

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14 days ago

🌊 Three days of talking about music. Now back to listening to it.

Full rooms, good questions and a lot of conversations that kept going long after the sessions ended. Thank you to all speakers, moderators, partners and everyone who joined us at this year's Waves Vienna Conference.

Tonight: the Awards Ceremony, the last night along the Gürtel and the Afterparty at Lucia.

#wv26 #wavesvienna #vienna #showcasefestival #wavesconference by @austrian_music_export

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15 days ago

🌊 Day one of the Waves Vienna Conference.

From nightlife safety and the role of radio in the age of algorithms to music licensing for games and the step-by-step guide to going independent, the first day kicked off with full rooms and good conversations.

Thank you to all speakers, moderators and everyone who joined us at the Albert Hall today.

Two more days to go. Full programme in the Waves Vienna App, link in bio.

#wv26 #wavesvienna #conference #vienna #alberthall taken in Vienna, Austria by @austrian_music_export

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16 days ago

🌊 Welcome to Waves Week.

It kicks off Wednesday with the Block Party at @wienerwuerstelstand Spittelau, presented by @rausgegangen_wien , including a secret concert.

From Thursday, the Gürtel takes over: three nights of new music from across Europe and beyond.

By day, the Conference: from the music supervisor behind Yellowstone to the future of nightlife, plus receptions, tastings and a lot of good conversations.

Saturday afternoon, free shows at @coco_bar_vienna , @loopwien and @lucia.vienna .

Just walk in. That evening, the Waves Vienna Awards Ceremony, including the XA – Export Award, and then we close it all out at the Afterparty at Lucia, until 4 am.

We've been looking forward to this all year. See you out there.

Full schedule in the Waves Vienna App, link in bio.

📅 September 30 – October 3, 2026
📍 Vienna

#wv26 #wavesvienna #vienna #festivalweek #showcasefestival taken in Vienna, Austria by @austrian_music_export

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20 days ago

🌊 Saturday Delegates Programme.

From noon, a side programme for delegates and visitors — talks, tastings, a market walk, a pop quiz and more, across five Vienna locations. Most sessions are DELEGATES ONLY, two are open to everyone.

Spots are limited — registration required for all events: Link in Bio

#WavesVienna #WavesVienna2026 #WavesConference #wv26 by @austrian_music_export

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a month ago

🌊 Conference Timetable 2026 🌊

Three days, more rooms than you can be in at once. Sync, rights, careers, borders, receptions, one pop quiz. Swipe through the full schedule, day by day, sorted by time so you can build your own route through it.

Some things overlap. That's not a bug, that's a conference. Pick your fights.

📅 October 1–3, 2026
📍 Vienna
🎟 Pro Pass & Conference Tickets via link in bio

Which session are you not going to miss?

#wv26 #wavesvienna #vienna #showcasefestival #newmusic taken in Vienna, Austria by @austrian_music_export

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a month ago

That’s a wrap on Reeperbahn Festival 2026!

Three days full of Austrian music, packed venues, showcases, conferences and plenty of good conversations across Hamburg.

From the Austrian Heartbeats Reception to countless live shows – Austrian music was everywhere.

Thanks to everyone who joined, played and connected.

See you next time!

Song: Haus aus Glas - Kurpark taken in Hamburg, Germany by @austrian_music_export

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a month ago